Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Getting Up Early to Game Digg

You have to get up pretty darn early, if you want to try and game Digg. Your best bet to get traffic from Digg is to simply create something that is “Digg-worthy”. Sending an email to the Top 30 Digg users and asking them to help promote your company, is just dumb. Unfortunately for one top digger, he fell for the pitch and ended up having his account suspended.

Here’s where Digger Karim “Supernova17″ Yergaliyev went wrong. He agreed to a request from a company that had emailed all of the Top 30 Diggers. Hello? Didn’t it occur to you that the other 29 would recognize realize that you were the one who gave in to temptation?

NewsGator and Edelman Build Hosted Conversations

GigaOM has news that PR firm Edelman and RSS aggregator NewsGator are joining forces to create user-created communities called “Hosted Conversations”.

Brands will be able to allow consumers to participate in an online community and share news, blog feeds and conversations. They also plan to tie-in banner ads which will run content pulled from the hosted conversations.

It’s a neat idea and expands on a concept Converseon (disc) has been utilizing with their clients for a few months now. Instead of companies trying to muscle their way in on already established conversations about their products, they can have better success by embracing the consumer from the outset.

MySpace and Cingular Launch MySpace Mobile

Thanks to a deal between Cingular and MySpace, you’ll never have to worry about what each of your thousands of friends are doing, while you’re away from your computer. Mashable is reporting that MySpace Mobile is going live today.

…allowing Cingular subscribers to add photos, blog posts and comments to their MySpace pages for $2.99/month. You’ll also be able to send and receive your MySpace mail. The mobile version will be more lightweight, they say – it won’t have many graphics, banner ads or access to MySpace Video.

The service is java based and will work on 30 phones at launch. You can read the full press release here.

Join Marketing Pilgrim’s MyBlogLog Community

If you’re curious how you too can have you photo appear on each comment you leave and in the “pilgrim readers” sidebar, you should consider joining our MyBlogLog.com community.

MyBlogLog tracks blog communities and their readers and is a great way to connect with other readers, discover new blogs, and even build some traffic for your own site.

Joining is quick and easy, and soon, we’ll all be able to enjoy your mugshot, alongside your words of wisdom! ;-)

Watching Blog Tag Spread

SoloSEO’s Michael Jensen (disc) has put together a page that is tracking the spread of Blog Tag thru the search marketing community. It seems some bloggers are so eager to play, they’re getting involved without first being tagged – it’s just that much fun!

In case you missed it, here’s my entry.

How Big Will Social Media Marketing Be in 2007?

Social media strategist Jeremiah Owyang is hearing more and more companies allocating budgets for social media marketing (SMM) in 2007.

Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities.  I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.

There’s no doubt that including outreach to online communities is key to any internet marketing campaign, but is SMM really going to hit big-time in 07?

First Look: StumbleUpon Announces New Video Surfing Site, StumbleVideo

If you’re familiar with StumbleUpon, the web surfing toolbar, you’ve probably spent countless hours hitting the “stumble” button and discovering sites that are eerily tailored towards your taste.

Taking that same concept, StumbleUpon has launched StumbleVideo, a web site that allows visitors to “surf” video content from MySpace, Google Video and YouTube, using the same technology used by the popular toolbar.

Earlier this week, I had a chance to sit down with StumbleUpon’s VP of Marketing, David Feller, and get a sneak peak at the new service. Unfortunately for me, it’s equally as addictive as the toolbar, and now I fear I’ll waste many afternoon hours viewing content that matches my interests.

For those of you not familiar with StumbleUpon, it’s a fast growing community founded in 2001, with 1.6 million people “Stumbling” roughly 4 million times each day. When joining, users select topics of interest and then asked to rate web sites presented to them, with a “thumbs-up” or “thumbs-down”. Users can also share their favorites, view their friends’ content, tag and submit new web pages.

With the launch of StumbleVideo, the company is betting that people will enjoy discovering new videos in the very same way, and spend even more time “channel surfing”. “People demand instant access to online video content that’s personally gratifying, and they don’t want to spend all day looking for it. That’s where StumbleUpon fits in,” says Feller. “StumbleVideo allows people to discover great videos they would likely never find using traditional keyword searches. The experience is like channel surfing through video content that is laser-targeted to your tastes.”