Tags are the internet equivalent of the Rubbermaid silverware caddy. They were both created to help keep like items together and neatly organized. You can tag blog posts and YouTube videos. Add a “hash” and you’re good to go on Twitter. Facebook took tagging to the next level when they created a tool to tag multiple people in a single photo and now they’ve added that same tool to Instagram.

But wait! There’s more! Starting today, Instagram users will find a whole new section in the app called “Photos of You.” That’s right, a whole gallery of photos devoted to you, you, you. Which is funny seeing as how I just wrote a post about how on social media people prefer “informers” over “meformers.” Guess that doesn’t apply to photo sharing.

More often than not I am baffled by how Wall Street works.

First, in case you haven’t noticed, the markets are at all time high at the exact same time the economic uncertainty for the ‘little people’ is staying at very high levels. The president of the US claims to be for the ‘little guy’ but coddles Wall Street and celebrates their success which means the rich get richer (which I am fine with by the way) but the rest of the world gets, well, hosed. Makes no logical sense but maybe emotionally driven buying and selling shouldn’t make sense. You make the call.

Do you get enough variety in your diet? No, I’m not asking about fruits and vegetables — though it is a good idea to mix those in, especially since Summer is right around the corner! Actually, I’m referring to variety in your company’s social media diet. Just like the right balance of foods is important for a healthy body, a good mix of social media networks in your social media strategy is critical to a healthy online presence.

Overloaded on Twitter and Facebook?

Let me paint a potential scenario: a company wants to get started with social media. Since Facebook and Twitter are the big names in the game, they decide to put all their efforts into building out a strong presence on those channels. They are engaged in conversations, are able to distribute blog posts and company news/perspective and are even generating some sales through those channels. All is well, right? Maybe, maybe not.

Mark Zuckerberg delivered the Facebook:  State of the Company address today and from where he’s sitting, it’s all looking good. Profits are up. Revenue for the first quarter totaled $1.46 billion, an increase of 38%, compared with $1.06 billion in the first quarter of 2012.

Users are up:

• Daily active users (DAUs) were 665 million on average for March 2013, an increase of 26% year-over-year.
• Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year.

All of that flies in the face of recent reports that Facebook has lost its sparkle along with a large portion of its members.

Advertising revenue is up:

“$1.25 billion, representing 85% of total revenue and a 43% increase from the same quarter last year.”

Graphics are all the rage on the web. Everyone seems to prefer skimming over a grid of photos rather than reading a block of text, but even the wordsmith in me will admit that there are times when this makes sense. For example, the visual portfolio. If your work translates into a visual medium, that’s how you sell yourself – with examples instead of a resume.

LinkedIn is rolling out a new feature that will allow you to upload photos, videos and presentations in each section of your LinkedIn profile.

In this example, Trent has uploaded a few examples of the advertising campaigns he managed while at Dynamic. When someone views his profile, this section shows up right under that section of his work history.  Imagine if you kept this up from your very first job. It would become this mini-museum dedicated to your achievements and that’s pretty cool.