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Look Out Below! Facebook’s Organic Reach Plummets Toward Rock Bottom

Best guess off the top of your head – is your organic reach on Facebook half of what it was a year ago? A third? Even less? Are there days when you think you might actually hit rock bottom – or Facebook Zero?

Social@Ogilvy thinks it’s a real possibility and before you say they’re rabble-rousing, take a look at this chart:

Organic-Reach-ChartWe’re looking at a 49% decline from the peak period less than a year ago! This has nothing to do with the number of active Facebook users, it’s all coming from the changes Facebook made in the newsfeed algorithm in regard to Page posts.

I thought that was bad enough, then I read this in Social@Ogilvy’s report:

“Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.”

Facebook News Feeds Get a Face Lift

(Not so) Big News! Your Facebook news feed is about to undergo yet another transformation. Are you ready for the big reveal?

Tada!

Facebook Updated News Feed

Let’s play a game. What’s changed?

Frankly, not that much but it’s still visually very different. First, the page now has a light blue background which makes the left sidebar pop because it’s not widgetized. The central feed and right sidebar are made up of white boxes on the blue background. It’s a little tight for my liking. I wish they’d put more space between the two.

The big change is in the post layouts. Before, the profile icon was off to the side of the post and there were no boundary lines marking the edge of the post. The photos are larger – much larger but Facebook says this won’t change how ads are handled so there’s no need to rethink your creative.

Yahoo Says Goodbye to Facebook, Google Log-Ins and Hello to Vizify

Yahoo signinOver the past year, Yahoo has been working hard to regain their spot at the top of the internet food chain. It hasn’t been going so well but they keep trying. They created colorful new native ads and they recently began testing new options for mobile advertising. Today, they took another big step and this is one that could either make them or crush them – they decided to remove the Facebook and Google log-in options from all of their sites.

One by one, Yahoo will start requiring users to create a Yahoo ID if they want to gain entrance. This includes several Fantasy Sports games and. . . wait for it. . . Flickr. It’s as if they’re trying to drive people away!

New Report Shows Social Media Leads to Coupon Searches

Today, I am Old Mother Hubbard – my cupboard is bare. That means I must make a trip to the grocery store and since I’ve been well-trained by the two chains I visit, I’ll first visit the web to add digital coupons to my loyalty card. I do it so automatically anymore that I forget how new this concept is. A year ago, I was heading to the store with a fist full of not-so-carefully cut bits of paper. Now I click and go.

The newly released Valassis Shopper Marketing Report shows that digital couponing is a growing trend, especially with Millennials. 40% of shoppers surveyed said their coupon usage has increased over the past year. 24% said that their use of a smartphone to get deals has also increased.

SES London: Social Media Marketing Tips [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Judith Lewis of deCabbit Consultancy for tips on being more efficient with social media marketing.

Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed

Top PrioritiesThe newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.

Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.

Said one respondent,

“The creative use of technology coming through the generations [is a key trend]. The 40-year-old marketing director doesn’t have the understanding and natural intuitiveness of the digital natives and so can’t imagine what is coming next. The hyper-connected generation and all its baggage is fast on the horizon.”

How the Secret Will Help You Get Ahead on Pinterest

Pinterest Secret BoardsYou. Marketer. Come closer. I’m going to tell you a little secret. It’s a secret you can use to get ahead on Pinterest and in your online business in general. Actually, it’s not even a little secret – it’s now an unlimited secret – as in, Pinterest just gave you the ability to create unlimited secret boards.

Not what you were expecting? I get it. It’s not even a huge story but the more I thought about the news, the more I thought about how useful it could be for online marketers.

Let’s take a step back. Secret boards are simply private boards on Pinterest. You can lock them so only you can see them or you can choose to share them with a select group of people on Pinterest. Previously, businesses had access to a limited number of these boards but Pinterest took the cap off last week.