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Today’s social media treat: Twitter analytics for everyone!

And now an important message from our friends at Twitter:

Twitter analytics tweet

That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board.

A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you did have to sign up and I believe you had to put in your credit card information. I’m sure that kept a lot of smaller businesses from diving in and that’s a shame because it’s a truly excellent tool.

New Pinterest analytics: more about the who than the how many

New Pinterest AnalyticsEveryone loves to see their social media numbers rise; followers, engagement, clicks. It makes us feel like we’re doing something right. But the real power lies behind the numbers. Who are these followers? Why are they clicking? Would they click more if you had blue images instead of red ones?

Pinterest’s new analytics for business is all about the faces behind the numbers and I’m excited to use Pinterest again.

The first thing they did was make the dashboard pretty. I know that shouldn’t matter but this is Pinterest! Plus, color-coding helps me see what’s happening at a quick glance.

The opening page is all about the quick look. It’s an overview of impressions and engagement over the past week in number, percentages and graphs.

New Pinterest Analytics Dashboard

New Facebook spam updates: include links, but don’t ask users to click them

Facebook has just announced two new updates that it thinks will help weed out the amount of spam that shows up in your timeline.

First up, Facebook plans to penalize posts that encourage you to click a link without telling you much about it. In other words, “click bait.”

Here’s the example they give:

celebstyleweekly-new

That kind of post is now a no-no. Facebook will begin checking engagement and stickiness to determine if its users found what they were looking for–or mislead into clicking on a post. The social network will use two different methods to determine if you’re using click bait:

Friday round-up: New tricks for Vine, SoundCloud makes money and more

August 22 RoundupIt’s Friday and I’m back with another round-up of stories that didn’t make it on to Marketing Pilgrim this week. Today we’re talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos.

Vine

Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . . amazing how quickly we tire of these things.

Instagram rolls out real-time analytics for advertisers

Instagram Ben and JerrysInstagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?)

Almost a year ago, they barely dipped their toe into the water with a blog post that was so tentative it was almost comical.

In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow.

Advertising backlash is pretty much a given these days but it doesn’t have the punch it used to have. We’re all addicted to our social media choices. Did millions of people abandon Facebook when ads started showing up in the feed? Did they leave Twitter? And they won’t leave Instagram. . . . maybe.

Twitter gears up to really ruin your timeline

Cash WhaleRemember when Twitter introduced the official retweet option and thousands of users vowed to start blocking anyone that caused a stranger to show up in their stream?* Well, they ain’t gonna like this update from Twitter either.

As spotted by Quartz, Twitter has quietly changed its help document, What’s a Twitter timeline?

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timelineThis means you will sometimes see Tweets from accounts you don’t followWe select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with itOur goal is to make your home timeline even more relevant and interesting.” (emphasis added)

Gullible? Facebook’s satire notation could help you save face

Facebook The OnionIf you’ve ever been fooled by a fake news story on Facebook, you’ll like the feature the social network is testing. Mashable has confirmed that Facebook is testing a “satire” notation on stories that show up in your news feed. Facebook says they’re had requests for such a notation because people sometimes have a hard time figuring out which headlines are real and which are fake.

There are times when it’s tricky to figure out, especially at a glance. That’s kind of the point. Sites such as The Onion and The Daily Currant are at their best when the headline sounds like it could have come from the pages of the New York Times. So, I get it. . . but I’m not giving everyone a pass.