107 million us adults belong to at least 2 social media networks. Of those people, 73% belong to 3 networks, 56% belong to 4 and 23% have accounts with 7 or more social networks. (I’ll bet most of you can’t even name more than 7 social networks in 30 seconds!)
Why so many accounts? 72% of users say it’s because certain platforms are simply better suited to different interests. Because of that, 60% connect with different types of people and brands on different networks.
You’ll find this data in a new whitepaper from IPG Media Labs and 140 Proof called “A Network for Every Interest: How People Actively Manage Their Social Profiles Across Multiple Platforms.”