We’re all familiar with those ads that follow us around the internet, reminding us of where we’ve been. Now those ads can follow you to Twitter, too!
The secret is in the ultra new, Twitter website tag that matches your recent visitors to Twitter handles.
If you already have a Twitter tag for conversion tracking on your website, you’re good to go. If not, you can create a new snippet in the Twitter Ads UI. While you’re there, build an audience for remarketing then wait for the Twitter users to visit your page. In the example, a surfer dude checks out the new boards at the SoCal Surf Company! (Hey, that’s my neighborhood!) He’s not sure if he’s ready to buy so he leaves the website without making a purchase. ;(