Halloween might be filled with surprises but this isn’t one of them: Facebook sends more referral traffic to websites than any other social media network. This past June, almost a quarter of all referral traffic came from Facebook and the site sent 4x more traffic than the closest competitor.
That’s where the story gets interesting.
The 3rd Quarter 2014 edition of the Shareaholic Social Media Traffic Report compares the referral traffic from 8 major social media networks. The data comes from a wide variety of sites including blogs, commerce sites, different sizes, different categories, etc.
There are two data sets of note. First we have the percentage of traffic. There’s Facebook up on high, then we drop down to Pinterest with 5.52% share. What’s really incredible is that as untouchable as Facebook is, Pinterest is also pretty untouchable for those below.