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How the Secret Will Help You Get Ahead on Pinterest

Pinterest Secret BoardsYou. Marketer. Come closer. I’m going to tell you a little secret. It’s a secret you can use to get ahead on Pinterest and in your online business in general. Actually, it’s not even a little secret – it’s now an unlimited secret – as in, Pinterest just gave you the ability to create unlimited secret boards.

Not what you were expecting? I get it. It’s not even a huge story but the more I thought about the news, the more I thought about how useful it could be for online marketers.

Let’s take a step back. Secret boards are simply private boards on Pinterest. You can lock them so only you can see them or you can choose to share them with a select group of people on Pinterest. Previously, businesses had access to a limited number of these boards but Pinterest took the cap off last week.

Hot News of the Day: Facebook (as a Company) is Confusing

nZOZ9pcEvery morning I take a run through the Facebook blogs and various news outlets to see what’s going on in the social media marketing world. There are days when it’s busy. Days when it’s light but today, I came away more confused than ever.

Here’s my question: what is Facebook? Can you describe it in one sentence? Don’t tell me the company is too big to pin down. Amazon is huge but everyone knows what Amazon is and can do for you. Google is big, but we understand the function and how it’s useful.

Facebook? Not so much.

Here’s an example of two headlines in the news today:

“Facebook Messenger for Windows will shut down on March 3″

“Facebook Messenger Finally Coming To Windows Phone”

Want People to See Your Facebook Page? Tag a More Popular Page in Your Post

Facebook Page Tagging PagesFacebook is finally doing something nice for businesses – so drop everything and listen because this doesn’t happen all that often.

Starting right this minute, when you post to your Page and you tag another Page – Facebook might show your post to the followers of that other Page.

Facebook’s example is confusing because they use Bleacher Report tagging Dwight Howard. Now that seems like they’re tagging a person but it’s really a Page. Now people who follow Dwight Howard might see this Bleacher Report post in their timeline.

Here’s a clearer example. Say I have a Page for my small skateboard shop. I only have 1,000 likes and my Page reach is lousy. So I post a message about a great skate park that I saw on TransWorld. I tag them in the post. They have 805K followers, some of which might see my post. People who are interested in what I sell, might see my post.

Twitter Includes Promoted Accounts in Search

Twitter Promoted SearchWhile Gmail is working to make marketing messages less prominent, Twitter is going the opposite way. They’re now allowing Promoted Accounts to show up as a search result.

In this example, the Twitter user foolishly searches for examples of latte art. Don’t they know this is a job for Pinterest? Apparently not. So they search Twitter and the first thing on the list is a Promoted suggestion. Follow The Barista Bar because they’re the Picassos of latte art.

Note that this is completely different from Promoted Tweets. We’ve been seeing those in the search results for awhile. These are Promoted Accounts.

This past December, Twitter began inserting Promoted Account messages into the timeline. Insertions were based on user locations and interests. If a users clicked to follow the brand, the brand paid Twitter a bounty.

Twitter: Coming Soon to a Theater Near You

film-reel-series-174731-mSo many people Tweet while watching TV that Nielsen now uses those stats to help determine a show’s popularity. Networks are also incorporating more Twitter activity into their programs including hashtags that guide the conversation and live Tweeting from actors and crew. And of course, marketers have learned how to place promoted Tweets alongside the right shows for an even bigger burst of engagement.

If Twitter works so great on the small screen, it’s safe to assume that it will work just as well on the big screen, too!

According to AdAge, Twitter is teaming up with cinema pre-roll ad company NCM Media Networks to further connect with the entertainment-loving audience.

Tweak Round-Up: YouTube, Pinterest and Twitter

Pin It ChromeA few of our favorite social media players made tweaks to their systems this week. Nothing that’s going to change how the game is played but it’s nice to see them refining their tools for a better experience. (Better experience means more users and more users means more eyes on your ads.)

Pin It for Chrome Gets Smarter

To encouraging more pinning, Chrome users will now see a Pin It button when they mouse over an image.¬† If you don’t like this functionality, you can shut it off via options then use a right click to access the Pin It button.

Two things jump out at me on this. First is Pinterest’s phrasing:

This makes it easier and faster than ever to save articles, blog posts, recipes, products, and more, and then get back to browsing.

Facebook Drills Down for Ad Targeting: Includes Life Events and Relationships

Facebook targetingI’m engaged!

With that declaration Susan just opened the door to Facebook  marketers via their improved Core Audience targeting tool. The local wedding planner can hit her up, the travel agent can send her ads for a Hawaiian honeymoon, and Damian the divorce lawyer can send his contact information. . . just in case.

There’s nothing like behavioral targeting to really help sell, sell, sell.

Going forward, there will be four main targeting areas: Location, Demographics, Interests and Behaviors.

Location is exactly what it sounds like, the ability to target Facebook users in a specific area. That could be as large as a state or as small as a zip code.