Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Turn Your Profile Into Your Portfolio on LinkedIn

Graphics are all the rage on the web. Everyone seems to prefer skimming over a grid of photos rather than reading a block of text, but even the wordsmith in me will admit that there are times when this makes sense. For example, the visual portfolio. If your work translates into a visual medium, that’s how you sell yourself – with examples instead of a resume.

LinkedIn is rolling out a new feature that will allow you to upload photos, videos and presentations in each section of your LinkedIn profile.

linkedin portfolio

In this example, Trent has uploaded a few examples of the advertising campaigns he managed while at Dynamic. When someone views his profile, this section shows up right under that section of his work history.  Imagine if you kept this up from your very first job. It would become this mini-museum dedicated to your achievements and that’s pretty cool.

Twitter Self-Serve Ad Platform Now Available to All in US

screenshot_baristabar-500px_1Despite the confusing title to the blog post, Twitter ads are available to all in the US (does the title “Twitter Ads now generally available for U.S. users” sound odd as if it was available to ‘just about’ everyone or is it just me?).

Anyway, Twitter self-serve ads can be had by all. From the post we get

When we built our self-service ad platform last March, our goal was to create an experience that would be powerful and also extremely easy for anybody to use. Whether you’re an individual looking to grow your personal brand, or an online retailer looking to increase sales, Twitter’s ad platform has the right products to help achieve your unique goals.

Twitter Doesn’t Exactly Instill Confidence in Memo to Journalists

imagessources-unreliableTwitter has taken a bit of a reputation ding after the hijacking of the AP Twitter account last week. Financial markets dipped and now federal attention is being given to the activities to see who profited from this event.

The result has been the promise, or the rumor, of a two step authentication process. Uhhh, those are nice words but until it’s in place and works it means absolutely nothing. Now to add to the uncertainty that surrounds the security of a Twitter account and, as a result, the reliability of the service in ‘reporting’ the news (God help us if Twitter is actually seen as a reliable breaking news source ever but it seems inevitable) is the following memo sent to journalists trying to help them protect their Twitter accounts.

BuzzFeed provided the contents of the memo and here it is.

Has Facebook Peaked in Popularity? Depends on Who You Ask

1334984_22895442“Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.” That’s from an article in Sunday’s edition of The Guardian. The author pulled the number from Socialbakers and goes on to say that Facebook numbers are dropping in several other countries including Canada, Spain, France, Germany and Japan.

Maybe and maybe not.

Socialbakers, the source of the data, posted a counter argument today saying that the article in The Guardian is wrong.

We state, quite clearly, on our site that these figures are rough estimates and cannot be used to determine Facebook traffic. Again, we explained this to The Guardian when they published a similar story some months ago.

To other journalists out there, the same thing applies to the UK and US Facebook stats as it did three months ago:

Creating a Winning Mobile Strategy for Your Business

mobile strategyThink about how much the Internet has changed the way we communicate and collaborate, shop and socialize, the business models it has disrupted as well as the new ones it has created. And now we’re seeing the next evolution of the web in the palm of our hands, on our mobile phones.

Over the past 6 months, I’ve become an evangelist for mobile. I’ve seen how much I’m increasingly using my phone and I’m sure you have too – and so have your potential customers.

Did you know that:

  • Half of U.S. adults own a smart phone, which is a 10-point increase in just one year.
  • This year, the U.S. will pass 200 million mobile Internet users, nearly tripling the number from 2010.

Tweet It Ain’t So! Can Social Media Wreak Havoc in Markets?

Corporate Cyber CrimeLast week the big news was the Associated Press’ Twitter account getting hacked and the stock market taking a 150 point dip on the ‘news’ of the bombing that injured the president.

The markets recovered quickly but I know my first thoughts were:

  1. Someone has shown just how fragile the markets are to any kind of news whether it’s real or not
  2. Someone just got very rich on this deal
  3. This won’t be the last time something like this happens

Well, the investigations are underway as to who might have profited from this scenario and if there was a connection between the incident and the any profits taken as a result of what’s known as “high frequency trading”.

The New York Times reported

Rumor Mill: Twitter Tests a Local Tweet Discovery Engine

Dallas, Texas, the way we looked at it in 1949When there’s a helicopter circling my home or I think I felt an earthquake, the first place I go to find out what’s up is Twitter. But here’s the thing – I swear I used to be able to click a button to search only Tweets from people within my local area. That button is now gone. . . or did I imagine it. . .

I can type in my city and the event, but that’s not how people write on Twitter. They don’t write, OMG there’s a police helicopter circling Smallville. They say, OMG there’s a police helicopter circling my house! Without a “local” button, I can’t tell if they’re in Smallville or Spain. (Though I suppose, if they were in Spain, they’d be writing in Spanish.)