64% of online adults use a desktop or laptop to access social media at least once a week. That’s a nice number. A lot nicer than the 45% who use a smartphone or the 25% who use a tablet. But when talking about social media marketing, the majority doesn’t always rule.
Forrester Research says, “The Social Users You Want To Reach Are On Mobile“.
According to this new study, social media users who connect through mobile are more engaged and more active.
Smartphone users log on to their Facebook app an average of 16 times a month and more than 4 times a day for a combined total of almost a half hour per user, per day.