Considering what I do for a living it worries me to see a report like the one Gallup published today. 62% of consumers say that social media has no influence whatsoever over their purchasing decisions.
Even 34% of consumers who like / follow a brand on social media said what they saw there didn’t influence their decision to buy.
Really? Or could it be that customers don’t know their own minds? I may not recall seeing an ad for a certain brand of peanut butter but still I choose that one over the competing brand when I go to the store. Coincidence?
Brand recognition is a huge part of social media. Those posts and videos and Pinterest pins may not lead to a direct click but over time they make an impression.