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Twitter takes flight with new a mobile developer platform

Twitter FabricTwitter took one giant step closer to the big boys this week when they held their first developer conference in San Francisco. The event was appropriately called Flight and from there Twitter launched Fabric. (I’d love to see a list of the names they discarded before landing on that one! Why didn’t they call it Nest or Perch or Birdbath . . )

Fabric is a modular, mobile platform that’s supposed to help developers create better apps – and in turn, make more ad money with those apps.

The platform has four features that are. . . what’s the word I’m looking for. . . uneven?

It starts with stability and a bug detector called Crashlytics. The tool helps developers detect a problem, locate the root and repair it faster so you can “spend less time debugging and more time focused on building great apps.”

The chat room revisited: Facebook Labs launches Rooms

Social media is moving backwards. That may sound like a bad thing but I think it’s a wonderful thing. We started out meeting in chat rooms talking with people from all over the world who shared a common interest. From apples to zeppelins, if you were into it, there was a chat room for it.

Then MySpace and Facebook came along and blew the doors off the chat room. Instead of going to a digital meeting place, we invited people to visit our own personal space. And that meant stripping off our fantasy masks and handles because on Facebook we could only be our real selves.

Today, Facebook Creative Labs released an app that takes us back to the old chat room days – including the ability to assume an alter ego. It’s called Rooms.

Snapchat to users ‘this is going to feel a little weird’

OuijaSnapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology.

This one might be my all-time favorite:

This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.

The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres but still. . . .

 An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.

TV viewers would rather skim social media than watch TV commercials

Tivo logoHow many of you simple watch TV while you’re watching TV? Show of hands.

That looks about right. The Second Annual TiVo Multitasking and Social TV Survey says that more than half of the people they studied multitask while watching TV. That’s a huge increase over last year’s 36%.

If you’re a TV producer, don’t worry. 47% said that even though they’re doing other things at the same time, their primary focus is on the television. . . or so they say.

Top TV-time activities:

  • 74% browse the internet
  • 73% read or send email
  • 71% send text messages

Friday Roundup: Facebook puts safety first, what kind of ad are you?

safetycheckmobielcarouselTime for the Friday roundup of all the bits of information you should know about even if it’s just so you can say, ‘hey, I heard about that’ when someone else mentions it.

Here we go:

Facebook Does the Safety Dance

I live in Southern California. Every time there’s an earthquake I get phone calls and emails and social media pings from everyone I know asking if I’m okay. So I can totally appreciate Facebook’s new Safety Check app. With one quick click on your phone, you can tell the world that you’re safe or that you’re not in the danger area.

Listen to this! Twitter now has iTunes and Audio Cards

For the past year, social media has been all about bringing you more video and better images. Now Twitter wants to explore a new / old type of content – audio!

I know, when you use the word “audio” it sounds like a step backwards, so how about we use the words streaming music and podcasts. Now we’re talking. . . literally.

Twitter audio_card_blogTwitter just launched two new features that are designed to keep you on site / on app for just a little bit longer.

This graphic above is an example of the new Audio Cards. In Twittereze, Cards are rich media blocks that auto-format and deliver specific types of information in the same way every time. There are app cards, photo cards and player cards for video.

A delightful conversation with Andy Beal about online reputation management

Online Reputation Management discussionHow did I get involved in the online reputation management space?

What can you expect from my upcoming talk at Internet Summit in Raleigh?

How do you get your CEO engaged in social media?

How do you overcome the fear of joining the social media conversation?

And, is Google+ here to stay?

All this and more when you check out the brief interview I did with Mel Carson at the recent Digital East event in D.C.