Next month, the whole world will be watching the XXII Olympic Winter Games in Sochi and here in the US, NBCUniversal is manning the control room. It’s a huge job made even more difficult by the time difference. I’m writing this at 1 in the afternoon on Friday but it’s currently 1 in the morning on Saturday in Russia.
In the past, NBC dealt with the time difference by airing the events on a tape-delay. They’d run the lesser known competitions throughout the day and save the big ticket events for the primetime hours. A nice solution as long as you stay off the internet. These days, it’s hard to avoid seeing Olympic news pop up as it happens. Winners are congratulated via Twitter. Video of career-ending falls end up on YouTube. And there’s NBC pretending it didn’t happen until they go to air 12 to 24 hours later.