Pinterest is concerned that your fans might not be following you on Pinterest. Sure, you have a Follow button on your website but it’s all mashed in there with that Twitter button and Facebook button and YouTube button and so on and so on. They also want you to know that helping people find you and your Pins is good customer service, so it’s your duty to do everything you can to guide your customers to the promised pin-land. . . .
. . . Like install the NEW Pinterest pop-up Follow button.
Here it is on Nordstrom’s website. It’s a beautiful popover with pins and a giant red Follow button. When your visitor clicks, they don’t ever leave your website. One click (assuming that they’re already logged in to Pinterest) and you’re engaged. The box goes away and your Pins will begin showing up in their home feed.