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Facebook adds audio match: Media companies reply with smiley

Facebook just added a new way to quickly post about your favorite TV shows, music or movies. Or not your favorites – just whatever you happen to be listening to at the moment. (I wonder if it picks up elevator music. . . )

Once you activate the tool, it’s always on and it will use the mic in your mobile device to detect any media playing in the background. If it finds a match, it gives you the option of adding that information to your post. This all happens while you’re typing whatever your typing so it can be the point of your post or not.

Facebook Audio Identifier
If you want to add the details, you have to click the smiley icon at the bottom of the post blank which takes you here:

What can Pinterest do with $200 million?

Pinterest is $200 million dollars richer today but they claim to the be the same, loveable, image sharing site they’ve always been. But it makes me wonder, what are they going to do with all that money. . . .

johnnybag_of_moneyInvest in Social Commerce

Pinterest should be a great place to shop. It’s already like a giant catalog with everything from cute party straws to island vacations. It’s getting there. Lots of pics have pricing information and links to buy but it’s not fully realized.

Part of the issue is the fact that Pins can last longer than the product itself. I clicked through on an adorable Batman costume for a puppy and landed on a “product is no longer available” page. That’s frustrating, but at the same time, it’s impossible to remove an image with a dead link. The originator can take it down but what about all the repins? Plus, old images are still good search engine fodder.

If it’s Thursday, it must be fashion – Pinterest catalogs content by the day of the week

Pinterest WeekIt’s Thursday so the fashion Pins are going wild on Pinterest. Why? Who knows! But Pinterest says it’s true. They sifted through mountains and mountains of data and came up with a list of the most popular categories based on the day of the week.

I’m going to share this information with you mainly because we (human beings) love to find patterns in data. There’s something reassuring about patterns – it makes us feel like we’re in control of what’s happening. We’re not. But if it makes you feel better, here’s what you should be posting on each day of the week.

Monday: the week starts with good intentions in fitness

How to Become a Perceptive Listener

This post was drawn from the teachings contained in Duct Tape Selling – Think Like a Marketer Sell Like a Superstar by John Jantsch

Duct Tape SellingEffective salespeople have always been good listeners. But with today’s information overload, the art of listening has exploded in a way that requires salespeople to be able to monitor and filter what is being said, shared, written and reviewed, and also to identify what an opportunity looks and sounds like through the chaos.

Today’s salesperson must develop listening skills and use monitoring tools that allow them to stay in tune and add insight to the information clients, prospects, and competitors are sharing.

Online tools like Trackur are a powerful way to enable your listening routines, but you’ve also got to develop the human skill necessary to make sense of what you listening to.

Back-to-school time is . . . here?

The kids are barely out of school for the summer which means its time to start planning your back-to-school campaigns.

Facebook says that back-to-school chatter begins in July, so that gives you about a month and a half to put together a strategic plan. Here are some facts that might help:

Back to School

Side note: no insult intended to the young model in the red shirt but there’s something very menacing about this image. . don’t you think? Pigtail girl is texting with her friend on the back of the buss while red shirt pretends to be a part of her life by voyeuristicly reading over her shoulder. . .

Back to the facts:

On Facebook in the US,

Yahoo goes all in on mobile ads while Instagram and Pinterest take a slow but steady approach

Yahoo adsYahoo is rushing headlong into the advertising fray with a bold, new look on mobile. Instead of trying for unobtrusive ads that won’t disrupt the viewing experience, Yahoo is going with large, image-rich ads that lead to great content. In a funny way, these native ads are hiding in plain sight because they blend in to their surroundings in a good way. They look like content and though they’re clearly marked as sponsored ads, many people won’t notice or care.

Good content is good content, after all, so does it really matter if Netflix sponsored the behind the scenes look at Orange is the New Black? No!

Here’s where I was going to say that this format is great for entertainment stories but won’t work for. . . . (fill in blank) stories – but honestly, I couldn’t think of a good argument against.

Multi-channel marketing leads to increased engagement for SMBs

main street - ericortner - rgbstckThere are more than 28 million small businesses in the US. They provide 55% of all jobs and 54% of US sales. Unfortunately, the failure rate in the first two years is between 50 and 70%. Some sources say it’s even higher. You have a better chance of watching your business fail than your marriage and the fact that that fact is scary says a lot about the world, doesn’t it?

Glass half full time – a record number of entrepreneurs are getting rich off their small business idea and that’s incentive enough to keep millions of people in the game.

A new survey from Constant Contact shows that the majority of small business owners are cautiously optimistic about not only their chances of survival, but of their growth potential.