When you’re a marketer, it’s up to you to find out where the people are so you can reach them with your message. It was the newspaper, then radio, then TV, the internet and now social media – especially the mobile kind. If you’re trying to reach potential customers under the age of 30, then it’s an even tougher job because by the time you discover the next big thing. . . it isn’t anymore.
Here’s my tip of the day: Snapchat.
Snapchat is a mobile messaging app with one very unusual feature. Unless one party takes a screengrab, the text and images disappear when you’re done chatting.
Perfect for teens with parents who routinely check their text logs or unfaithful partners worried about getting caught.