Yesterday, we talked about how LinkedIn has added language-based targeting options to their Company Pages. Now Twitter is here to say, they speak your language, too.
Twitter doesn’t mention it in their intro post but according to Mashable and Statista, 78% of Twitter users are based outside the US. Since 2010, international growth has way outpaced US growth 745% to 390%.
Let’s take a moment to think about 745% growth. Insane. But it makes me wonder why Twitter didn’t mention that on their blog. Are they worried that the US-centric advertising audience won’t like that the vast majority of players are living on the other side of the ocean?