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F-commerce, T-commerce, P-commerce: Social media tries again

Facebook Buy ButtonWe’ve been working on ways to sell products from social media for awhile now and so far it hasn’t been much of a success. There have been a few short-term hits, like buying your friend a cup of Starbucks coffee on Twitter and Facebook’s Buy-a-Gift program. (Can that actually be called a success?)

Now, the top three social networks are trying again:

Facebook’s Call-To-Buy Button

Facebook is testing a new “click to buy” button as a call-to-action option on Facebook ads. Somehow this smart button allows the consumer to buy the item without leaving Facebook. Security worries? Facebook says they have that covered.

None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

Pinterest adds follow option for interests

One thing that has always bothered me about Pinterest is that you can search by keywords but you can’t follow keywords. If I’m interested in movie memorabilia – I can follower pinners who often pin movie memorabilia, or I can follow boards pinners set up that are all about movie memorabilia but I can’t follow all pins related to movie memorabilia.

In the near future, that could change.

Pinterest Interests

Pinterest just started rolling out Pinterest Interest filters, some of which come with their very own follow button.

It begins with high-level topics such as Hiking or Camping. You can choose to follow at this level or drill down to a more specific level such as Hiking –> Pacific Crest Trail.

Facebook releases new app for celebs only. Well, la-de-da

Facebook just released a new app from the Creative Labs division called Mentions. Anytime someone on Facebook mentions your name or brand, the app captures the post and adds it to your Mentions feed. From here, you can easily respond with a comment. You can also use the app to upload your own updates and run live meet-ups.

One thing. You have to be a celebrity in order to use it.

What?

 

Facebook Mentions

Mentions is currently only available for people with verified Pages in the US. We plan to roll out to more countries and verified Profiles in the coming months. If you are an admin of a verified Page, you can request access to Mentions directly. If you are a public figure, you can also download the iPhone app to request access.

Freetobeme: Google Plus removes real name requirement

name-tagRemember when you first signed up for Google+ and you were required to use your real first and last name? Remember when YouTube decided that you had to start signing in to that site with the same real first and last name? Remember when people got all upset because they couldn’t use the persona they wanted to use to post and leave comments?

Well, forget it. Google+ has changed its mind.

When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your profile. This helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names.

Adaptly says forget the call to action, tell a story instead

Facebook story adSign up now. Sign up now. Sign up now.

Are you ready to sign up yet?

According to a new survey by Adaptly for Facebook, there’s nothing to be gained by being a nag. In fact, the numbers say you’re better off telling a story and saving the call to action as your punchline at the end.

To test the theory, they ran two, 3 unit campaigns for Refinery29. They served them up to a lookalike audience then watched the responses roll in.

The first set, the sequenced ads, began with a general, brand awareness message. 4 days later they ran a product information ad, 4 days later a specific call-to-action with an email sign-up.

You can see all three ads here.

Is Facebook faking friend Likes to increase your interaction with brands?

OK, put on your tin foil hat with me, this is a total conspiracy theory, but…

Facebook just showed me a post that it claimed 3 of my closest friends (actually my wife, sister, and good friend) had Liked:

Facebook bug?

Now, I know for a fact that they did not Like this post. Heck, they don’t even know about this brand.

So, my question is this: is this a sleazy effort by Facebook to encourage me to Like a post, or is this just a bug–which conveniently benefits Facebook anyway?

In the final World Cup Match it’s Facebook vs Twitter!

Wow, what a weekend. That final World Cup match was amazing! It looked like Twitter was going to take it but Facebook came in at the last moment with a tremendous push! There was, of course, a ton of talent on the field, but I think it was the fan support that really made the difference.

I mean, what’s the fun of playing if no one is watching. . . or in this case. . . talking about it online.

Twitter ended the match with an impressive 32.1 million tweets.

wctotaltweetsfinal_Total_Tweets

But Facebook claims they fielded 280 million interactions from 88 million people during the final game. That broke the record making it the single most talked about sporting event in Facebook history. (Which pretty much means “of all time”.)