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Facebook’s Audience Network is now offically open for business

Facebook ad on ShazamHear that? It’s the sound of Google worrying. . . just a little bit.

Facebook has officially launched the Audience Network: The power of Facebook ads, off Facebook. That’s what you see here, in this image, a Facebook ad on Shazam. It uses the same targeting you find on Facebook including Custom Audiences, core audiences and lookalike audience. And you can use the same measurement tools to see if the ad is working for you or not.

When Facebook first announced the network, back in April, it was for app installs and engagement only. Now, the network handles link ads, so pretty much anything you can run through Google, you can now run through Facebook.

LinkedIn adds cause and effect to ‘who viewed’ chart

Social media networks are like living, breathing beasts – you have to constantly feed them if you want them to work for you. LinkedIn just added a feature to the “Who’s Viewed Your LinkedIn Profile” graph that illustrates this beautifully.

It’s all about cause and effect; lining up actions you took with the views that came after.

LinkedIn Who Viewed Chart

To find this graph, login to LinkedIn then hover over Profile. The “Who’s Viewed” option will appear below. (If you haven’t ever clicked this link, you’ll get a cute video about a young job seeker and a croissant baker in France. Oui! Oui!)

The thin blue line represents views of your profile. On January 11, 16 people checked out Demo Man.

Friday Roundup: Facebook cans spam, LinkedIn spruces up Pulse and more

Halloween storeIts the end of the first week of October. Halloween is in full bloom and fourth-quarter madness is slowly spreading through the retail world. How are you doing? While you ponder that question, let’s take a look at a couple of stories that didn’t make it on to Marketing Pilgrim this week.

Facebook Cans Spam

Facebook put up a long post today on the business blog with a veiled warning to Page owners – don’t buy likes or artificially inflate your pages. We’ll find you and punish you.

But they didn’t want to be that blatant, so they made it about the spammers instead:

IAB takes a global look at what works and why

Live Tweeting BadgerStuck in a marketing rut? The Interactive Advertising Bureau (IAB) just released their first ever “What Works & Why: IAB Global Insights Report” which includes highlights of award-winning digital campaigns from around the world.

Last year, the IAB released a similar report but only included winners from the US. This year they included works from 14 countries such as Australia, Chile, Germany, Italy, South Africa, Sweden and the UK.

And since we’re talking digital content, the “report” is actually a website where you can click through to read case studies, watch videos, view the images and get insight from a team of global experts. It’s worth exploring and it could help you hone in on your next big campaign.

Here are a few of my favorites:

Facebook lays down new rules for social media researchers

Facebook researchWhen people found out that they were unknowingly being used as virtual guinea pigs in a Facebook social experiment, they got angry. The researchers were surprised and the Facebook tech team was “unprepared for the reaction the paper received when it was published.”

I’m not surprised by either response. People don’t like it when they feel like they’ve been tricked and researchers and techies have a tendency to be narrowly focused on the goal. You can tell me I’m unfairly painting these groups with a broad brush but in the majority of cases it’s true. It has to be true – because it’s how they get the work done. A researcher can’t get personally or emotionally involved with the subjects in an experiment because it would taint the results. It’s not a jab, it’s how it is.

Facebook launches Atlas, the anti-Ello ad platform

Facebook Atlas Ad PlatformDid you feel the earth shift on its axis last week? No it wasn’t an earthquake. It was thousands of internet marketers, techies, and gurus all clamoring to gain access to the invite-only, “anti-Facebook” social network, Ello.

I was one of them–although I can assure you I didn’t inhale and only wanted an invite for ORM reasons. ;-)

Unfortunately, Ello was mostly a piece of junk. Sorry Ello, but your user interface is less than impressive.

Why the stampede? Because Ello made the bold claim that it would never sell its users info to advertisers. You’d think that might get the attention of Facebook, right?

It did. And the mega social network has today announced that it is doubling down on its ad targeting with the launch of Atlas.

Friday Roundup: LinkedIn gets chatty, Yahoo retirees and more

Beam me upAnother Friday is upon us and I have a few new tidbits to share. Grab your favorite beverage and let’s get to it:

LinkedIn Hooks up with WeChat

WeChat, the world’s fastest growing social app (says LinkedIn) now has LinkedIn baked-in. The messaging platform launched in China in 2011 and now has 600 million users (or less, depending on who you ask.) The app does appear to be very popular with users outside of the US and could be very handy if you’re doing business in China or India

When you hook your account up to WeChat you can pull over all your contacts with a few clicks and easily share your LinkedIn profile with people all over the world.

HootSuite Has Something to Crow About