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Football and beer top the YouTube 2014 ad leaderboard

YouTube 1 AdWhat ads did you watch on YouTube in 2014? Does anything stand out in your mind? Was there a specific character like the Old Spice man or a cute kid that stole your heart? Can’t think of one? Me, neither.

It was a funny year for online video ads. When I looked at the newly released YouTube 2014 Ad Leaderboard, I only remembered 1 ad on the whole list. Maybe that’s because I wasn’t the target consumer for the majority of what made the list.

The top two slots went to Nike Football – which isn’t football at all here in the US.

How we view content is changing, what we view. . . not so much

We hear a lot about how streaming video and mobile options are cutting into traditional TV time. But Nielsen’s Q3 report makes it clear that the TV industry isn’t in danger of collapse, just yet. The real story isn’t about giving up one for the other, it’s about choosing one over the other based on time, place and current passion.

Look at this timeline of technological offerings:

Nielsen JourneyWhen the VCR hit stores, we thought there would never be a better invention for watching TV. But look where we are now; online streaming, Blu-Ray, time-shifting, and tiny digital gizmos that deliver even more content to you while you sit on the couch. I got an Amazon Fire Stick over the weekend and now I have 1,000 more ways to fill my evening hours. (What did we watch first? 1970’s Celebrity Bowling. What a hoot.)

In the next 60 seconds, 300 hours of video will be uploaded to YouTube

youtube-upload-300x251YouTube’s stats page says that people are uploading 100 hours worth of new videos every minute. ReelSEO says they have it on good authority, that the number is now closer to 300 hours of new uploads every minute and I believe it.

I’ve developed the habit of watching videos every night before I go to bed. More often than not, there are so many new videos in my feed, I don’t have to look elsewhere for entertainment. Let me put this in perspective. I only follow 26 people and I get 3-5 new updates per day. The majority of the people I follow upload videos that are no less than 7 minutes and can be up to 40 minutes. That means, I’m seeing anywhere from an hour to 3 hours of new content per night.

Thanksgiving roundup: YouTube URLs, Vine gets pushy and more

inigo montoyaSince this Friday is a holiday (Black Friday is a legal holiday, isn’t it), I thought I’d do my weekly tidbit roundup a little early.

Putting the YOU back in YouTube

YouTube is making it possible to change your YouTube user name to something more fitting for your brand. This is huge because so many people didn’t give a lot of thought to the name they created when they signed up. My YouTube name, TVCyn, was created when I was working as a TV reporter. Now, it’s a little off the mark and not intuitive for those who know my by my full name or often used nickname.

Unfortunately, I don’t qualify for a change because only channels with more than 500 followers are eligible and of course, you can only pick a name that isn’t already in use.

Three-quarters of millennials expect brands to be entertaining

Female_animal_trainer_and_leopardIf you had to describe your branded content in one word, what would it be? Informative? Engaging? Boring? (I hope not) Upbeat? How about entertaining?

In Facebook’s “Coming of Age on Screens” study, 72% of young millennials from all over the world said that’s what they expect from brands – entertaining content. That’s a lot to live up to. It’s a lot harder to be entertaining on command than it is to be informative but when you hit that sweet spot the returns are insane.

Evian’s crazy, roller skating babies video earned the company a spot in the Guinness Book of World Records as the most viewed online ad ever, accumulating more than 25 million views in just two months. When they made that, they knew it was funny and highly entertaining, and I’m sure they hoped it would be a huge hit, but I doubt they expected it to blow up the way it did.

YouTube turns jukebox; beta tests ad-free subscription service

This morning, the folks at YouTube are singing a merry tune thanks to the launch of YouTube Music Key. This obviously music-oriented add-on comes in two sizes; free and ad free for $9.99 a month.

You heard it, YouTube is offering a subscription service. And though the subscription fee will only include music options, it’s a safe bet that if the beta test goes well, YouTube will try subscriptions site-wide.

YouTube Music

When you log on to YouTube, or launch the YouTube app, you’ll find a new tab marked Music. Here you’ll find trending music videos and top music by genre. What’s more interesting are the YouTube mixes like “Music for Every Mood” which includes playlists like “Swag Out” and “Morning Motivators”.  I had to check out the motivators and they’re right! These songs will get you going; U2 – Beautiful Day , Pharrell Williams – Happy, Katrina & the Waves – Walking on Sunshine and (for some odd reason) Bon Jovi – You Give Love A Bad Name.

Friday Roundup: Grumpy Cat, Twitter at the movies and more

grumpy cat christmasAnother Friday and a whole new month. Halloween is over and it’s full-speed ahead from now until New Year’s. For online sellers, these could be the most lucrative weeks of the year. For other types of online businesses, it’s just the opposite. Between the holidays and the travel and the parties, it can be hard to keep workers and clients on task. Trying to close a deal just days before half the people involved leave for a four-day Thanksgiving weekend is stressful and maddening.

My advice: (even if you didn’t ask for it) cut yourself some slack and enjoy the holidays. Easier said then done, I know, but give it a try.

In keeping with the less stress spirit, here are a couple of fun news stories from the world of online marketing.