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Friday Round-Up: YouTube on TV, Square makes an appointment and more

cowboy_clipart_lassoIt’s round-up time! Let’s see what the internet has been up to this week.

YouTube Updates the TV App

If you use a streaming or gaming device to watch YouTube videos on TV, you’re in for a treat. YouTube is rolling out an app update that will make it easier to find new videos from your favorite channels or watch all the vids in a playlist. They’ve also updated the search function so it’s actually useable.

This means more people will be watching more YouTube videos on the big screen. If you’re turning out high quality content, this is great news. If you’re not. . . why not? YouTube is a moneymaker. Get on it.

Make an Appointment with Square

The 3 L’s of online video: longer, live and logged in

Freewheel ad view growthVideo viewing in 2014 is all about the three L’s: longer, live and logged in.

FreeWheel’s newly released Video Monetization Report for Q2 2014 shows growth in just about every area including (and most importantly) ad views.

Ad views grew 17% year-over-year on short and mid-form videos. But look at the growth on long form – 35%! So much for short attention span theater.

That’s nothing compared to the growth in live ad views – 201% year-over-year. 81% of the views came from live sports broadcasts such as the NBA Playoffs, NHL Playoffs, and the World Cup. 9% was news and FreeWheel expects that percentage to rise with the coming election season.

They also noted a rise in live entertainment such as music festival simulcasts.

Twitter and Pinterest have fun with video

twitter videoVideo may have killed the radio star but it’s doing wonders for online marketers! Today both Twitter and Pinterest have video-themed announcements.

First, Twitter rolls out Promoted Video Tweets. This is the paid version of the Twitter Video Card they began testing earlier this year. With this new, streamlined experience, Twitter skimmers can watch videos right in their feed with a single click. Naturally, this has led to more video views because who isn’t going to click when they see that tempting blue button?

Want more people to see your video? Simply pay to promote it and Twitter will insert it in millions of feeds all over the world. Or not. Because Twitter likes to play favorites and right now this option is only available to a select few.

Lessons from the 73rd most popular channel on YouTube

MaybabyTubefilter just posted their Top 100 Most Subscribed YouTube Channels for June and PewDiePie came out on top again. If you’ve never seen one of his videos, mostly he plays video games, records the action with an insert of himself making humorous comments about the game.

The guys love the jokes and the games. The girls watch because he’s a good looking guy with a sexy accent. Go ahead, call me sexist. It’s still true.

Fact master Matthew Santoro came in at number two with an incredible 30% increase in subscribers over the prior month. Shakira comes in at number three.

Crazy Russian Hacker, the wild science experiment guy saw a 169% increase in subscribers taking him from 98th place in May to 5th place in June.

Majority of YouTube gamers say no to pay for play

The FTC says it’s okay for bloggers and YouTubers to accept money and free products in return for a review as long as those facts are clearly disclosed. So it’s legal – but is it ethical?

Gamasutra surveyed more than 100 YouTubers who specialize in video game coverage and asked them if they’ve ever been paid for coverage and here’s what they found out:

gamasutra pay for play

The chart is divided into two sections; YouTube channels with less than 5,000 subscribers and those with more. Under 5,000, only a tiny percentage have ever been paid to play. Clearly that’s the breaking point for video game companies. Over 5,000, the majority still say no but 21% said yes.

Win a trip to ClickZ Live San Francisco, including flights and accommodation!

Vine Your Way to ClickZ Live San Francisco

ClickZ are offering you the opportunity to win a Platinum ticket to ClickZ Live San Francisco (valid 12-14 August, 2014), and thanks to their friends at Expedia.com, they will also include flights (internal US only) and accommodation for the duration of the event.

Deadline is tomorrow at midnight (PDT) Wednesday, July 16th

Tell them the biggest challenge you’ve faced in digital marketing in a Vine video, using toys (because, being digital types, there must be some toys lying around you’re office somewhere! )

  1. Once you’ve created your Vine, simply Tweet it using the hashtag #DigitalMarketingChallenges.
  2. CZ will be displaying their favorites on the @ClickZLive Twitter feed and on http://www.clickz.com/static/digitalmarketingchallenges
  3. ClickZ Live will select the winner and announce it online on Monday, July 21st!

Tremor Video teaches us how to turn 15 seconds into a minute

Stop Watch 487816_34631343The MMA Mobile CEO & CMO Summit in Hilton Head is wrapping up today with a presentation based on a new study called “Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.”

The study is based on research conducted by Tremor Video with the help of Millward Brown. It identifies 5 key elements of a successful video advertisement. Tremor hopes that marketers will take their advice to heart and create more innovative video campaigns because right now most people are doing it all wrong.

Doron Wesly, Head of Market Strategy at Tremor Video says,

“The bulk of online video advertising today is simply repurposed television spots, yet the devices where consumers spend the most time are completely interactive with just a swipe or tap. We want to help marketers realize the opportunity in front of them: the potential for a consumer to spend nearly a minute with a 15 second ad.”