People who watch video on their mobile phone spend more than half their time watching videos that are longer than 30 minutes. That’s a very surprising fact. For years, it’s been all about the short-form. Keep it under five minutes if you want viewers to click and stay until the end – especially mobile viewers. They’re on the move and they don’t have time for a ten minute tutorial or an hour long TV show.
Clearly, that thinking doesn’t apply anymore.
According to Ooyala’s Q4 Global Video Index video viewing on tablets and smartphones is up 160% year-over-year. Think that’s a lot? Try 719% from Q4 2011.
Now look at the breakdown by device: