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Most moms watch video on their smartphone. . . but what are they watching?

special-moments-983535-mMobile and video are two of the most popular words in digital marketing these days. They’re also two words that strike fear in the hearts of many. I think it’s because they sound so technical. There’s equipment involved and sound. Why bother with all of that when you can slap a funny cat image on a Facebook post and call it a day?

Here’s why, because Facebook isn’t going to get you very far these days. Video, especially video on mobile is where it’s at and lucky for you there’s still plenty of room for newbies.

Today, we’re talking about mobile and video and moms with data from the BabyCenter U.S. Mobile Mom 2014 Report: Mobile Powers Mom’s Life.

YouTube Invites Selected Few to Test Fan Fund Option

Fan Fund on YouTubeAfter breaking the news at last month’s VidCon, YouTube is finally rolling out their new Fan Fund program. It’s in beta at the moment and only open to a select few but I have a feeling it’s going to take off like crazy by the end of the year.

With Fan Fund, YouTube fans can donate money to their favorite YouTuber with just a few clicks. Actually, let’s not use the word “donate”. That sounds too much like a charity situation. Let’s call it what it is, money to help a YouTuber you like keep doing what they’re doing.

Sounds crazy, doesn’t it? Giving money to strangers so they can live their dream? Not really. You pay to buy a book from your favorite author; to see a movie with your favorite stars; to download songs from your favorite band. How is paying for YouTube any different?

Looking for a college-bound influencer? Look on YouTube

Dorm HaulYou may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers.

These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their sparkly bedrooms, they show off everything from hangers to sheets, to communal shower must-haves and tools for whipping up a “no kitchen needed” snack.

Think Google says that searches for “back to school haul” on YouTube are up 70% this year. Searches for “dorm hauls” on YouTube doubled in the first 10 days of August.

Do the locomotion with me: Instagram launches time-lapse video app

HyperlapseImagine a 45-minute walking tour of your farm compacted into 5 minutes. Or a 20-minute fashion show compacted into 2. Imagine what you could show your customers if you could do it quickly, without the dreaded shakes and without complicated editing.

The folks as Instagram not only imagined it, they made it so in a new app called Hyperlapse. Even the name is cool. And what makes it so special is an epic stabilization tool that allows you to record a ride down a hill on a skateboard as smoothly as if you were standing still. (Click here to see a comparison video.)

But is it easy to use? Of course it is.

With a Twitch and an ad tweak, Amazon muscles its way past Google

Twitch TVSometimes it seems like the tech industry is running its own little – but very lucrative – war. Apple vs Android, Windows vs Mac, Twitter vs Facebook, Amazon vs Google.

Hmm. . . that last one never occurred to me until now. A month ago, I didn’t see Amazon as a Google competitor. Walmart, yes. Every small retailer on the planet, yes. But Google?

If the rumors are true, Amazon is ready to go into battle with the search engine giant and it could be the makings of a brilliant video game.

First, there’s the rumor that Amazon is going to buy live-streaming, gaming network Twitch.TV. Earlier this year, YouTube was planning on buying the network. It couldn’t be a better fit – the world’s largest video network merging with the largest live-streaming game network – what a powerhouse.

Friday round-up: New tricks for Vine, SoundCloud makes money and more

August 22 RoundupIt’s Friday and I’m back with another round-up of stories that didn’t make it on to Marketing Pilgrim this week. Today we’re talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos.

Vine

Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . . amazing how quickly we tire of these things.

Friday Round-Up: YouTube on TV, Square makes an appointment and more

cowboy_clipart_lassoIt’s round-up time! Let’s see what the internet has been up to this week.

YouTube Updates the TV App

If you use a streaming or gaming device to watch YouTube videos on TV, you’re in for a treat. YouTube is rolling out an app update that will make it easier to find new videos from your favorite channels or watch all the vids in a playlist. They’ve also updated the search function so it’s actually useable.

This means more people will be watching more YouTube videos on the big screen. If you’re turning out high quality content, this is great news. If you’re not. . . why not? YouTube is a moneymaker. Get on it.

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