In 2014, 194.5 million people in the U.S. watched at least one digital video per month. That’s 41.4% of the overall population. By 2018, eMarketer says that number will rise to include almost half the US population.
Going hand in hand with that, is the rise in mobile viewing. According to the new Adobe Digital Index “U.S. Digital Video Benchmark Report”, 20% of online video views in Q4 2013 came from mobile.
What’s surprising is that smartphones are now outpacing tablets as the preferred mobile method. Smartphone video starts are up 86% year-over-year while tablets are only up 23%.
Looking strictly at growth, nothing beats gaming consoles with 365% rise in views year-over-year thanks to XBox One and PS4. The latest news from that front is the addition of RealPlayer Cloud which allows you to stream all of your personal videos you’ve stored on RealPlayer through your XBox gaming system.