Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

Smartphones beat tablets for mobile video views

adobe mobile growth 2013In 2014,  194.5 million people in the U.S. watched at least one digital video per month. That’s 41.4% of the overall population. By 2018, eMarketer says that number will rise to include almost half the US population.

Going hand in hand with that, is the rise in mobile viewing.  According to the new Adobe Digital Index “U.S. Digital Video Benchmark Report”, 20% of online video views in Q4 2013 came from mobile.

What’s surprising is that smartphones are now outpacing tablets as the preferred mobile method. Smartphone video starts are up 86% year-over-year while tablets are only up 23%.

Looking strictly at growth, nothing beats gaming consoles with 365% rise in views year-over-year thanks to XBox One and PS4. The latest news from that front is the addition of RealPlayer Cloud which allows you to stream all of your personal videos you’ve stored on RealPlayer through your XBox gaming system.

Majority of viewers would rather watch ads than pay to stream TV

When the DVR came along, advertisers worried about the impact it would have on the industry. If we give people the ability to skip the commercials, people are going to skip the commercials, right? Advertisers won’t keep buying time if no one is watching and without the ad revenue, TV networks couldn’t afford to pay for the TV shows they run and soon the entire system has collapsed and there’s nothing left but Pay TV and PBS.

Now here comes streaming and connected TVs and it’s a whole different story.  Crackle and Frank N. Magid Associates, just turned that story into a colorful infographic titled “The New Living Room: Year Two”. Here’s a piece:

Crackle Streaming TV

Tumblr announces 40 percent growth and a fancy new video player

Tumblr pop outsYou’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . .  What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen!

But that’s not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE!

I know it looks like I made that cheesy graphic, but it’s actually a screengrab from the bizarre, intentionally (I hope) cheesy video Tumblr made to announce the new features. They do get points for a sense of humor, even their list of new features ends with a laugh. Good for them.

Snapchat to users ‘this is going to feel a little weird’

OuijaSnapchat launched their first in-app ad today and with it came the all-to-familiar, we hope this will save us, apology.

This one might be my all-time favorite:

This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.

The app caters to young users and it has a reputation for naughty behavior, so I get the thinly veiled, double entendres but still. . . .

 An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.

Facebook beats YouTube at its own game? What’s really going on here?

The social media world is all atwitter today over a chart and a video on Beet.TV with comScore’s cofounder Gian Fulgoni. According to this chart, Facebook is beating YouTube at its own game. Here it is in black, red and blue: in August, Facebook passed YouTube in total number of video views on desktop in the US.

Comscore Facebook Video Views

Crazy, right? We should all hurry over to Facebook and load a dozen videos, right?

Not so fast.

As Fulgoni points out in the video, Facebook has a secret weapon called auto-play. When a video appears in a person’s news feed it begins playing without sound. Facebook counts that as a view. As a marketer, do you count auto-play without sound as a view?

Engagement over display: Video leads the way in online ad growth

October-2019-PDF-Calendar-Style-6-PNG“Static display ads are so 2014!”

That’s what they’re going to be saying in 2019, when video ads rule the internet airwaves.

Forrester just released their latest North American Online Display Advertising Forecast and the numbers are incredible.

They predict that US online display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. That’s a compound annual growth rate of 13.7%.

By comparison, the offline market is expected to grow at an average annual rate of only 1%. Dollar wise, offline is still way ahead of online with a whopping $239 billion in revenue but it’s a continuation of a shift that started a few years ago.

Fueling the online fire is the move from static (or bouncing) banner ads to truly interactive, engaging forms of advertising.

IAB takes a global look at what works and why

Live Tweeting BadgerStuck in a marketing rut? The Interactive Advertising Bureau (IAB) just released their first ever “What Works & Why: IAB Global Insights Report” which includes highlights of award-winning digital campaigns from around the world.

Last year, the IAB released a similar report but only included winners from the US. This year they included works from 14 countries such as Australia, Chile, Germany, Italy, South Africa, Sweden and the UK.

And since we’re talking digital content, the “report” is actually a website where you can click through to read case studies, watch videos, view the images and get insight from a team of global experts. It’s worth exploring and it could help you hone in on your next big campaign.

Here are a few of my favorites: