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Everywhere TV Means More Opportunities for Advertisers

posted on April 26, 2013

tv everywhere

Last night I watched TV. I watched the Project Runway season finale live on my television. I watched The Rachel Zoe Project which I had previously recorded on my DVR. Later, I watched an old episode of a TV show on my computer through YouTube and I rounded out the night rewatching last week’s Vegas episode on my iPad using the CBS app.

That’s what they call Everywhere TV or UbiquiTV (ubiquity; presence everywhere or in many places especially simultaneously.)

The lines between TV and digital content are getting blurred. You can now watch original “TV” programs on Netflix in addition to reruns of old favorites. Even Amazon recently got into the “TV” production biz with their new pilot program.

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Why Monday, Thursday and Sunday Are Important and Other Digital Video Facts

posted on April 10, 2013

adobe reportWhich mobile device is popular with “content snackers?” Which social media site has the most video referrals? And what is the significance of Monday, Thursday and Sunday in regard to video viewing?

Lucky you, I have the answers to all these questions. Even more lucky for you, I didn’t come up with myself. I dug them out of a new report from the Adobe Digital Index. It’s called The U.S. Digital Video Benchmark 2012 Review  and though it sounds like a heavy read, it’s actually an informative quickie.

Let’s start at the top with the big numbers – video consumption in Q4 2012 was up 30% year-over-year.

That’s a 13% increase from Q3 to Q4. Video viewing isn’t just growing, it’s growing at an insane pace.

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Google Play’s Movies and TV App Gets a Pop Up Video Feel

posted on March 28, 2013

Jack Black Google Play Info CardsPop up videos. VH1′s and MTV’s contribution to filling millions of minds with more useless information than music already offers was (and still is to a degree) a cultural phenomenon. Who doesn’t want silly, sarcastic tidbits that can be used to pass the time after taking part in things that might set the mood for such a productive use of time? Think about it.

While not offering the edge that pop up vids carries Google Play’s Movies and TV App is giving viewers a chance to get more information about stuff and things related to the movies they watch on Google Play. The Android Official blog tells us

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YouTube Celebrates One Billion Monthly Users

posted on March 21, 2013

youtube smartphoneYouTube now has more than a billion unique users every single month.

I’ll let you have a moment so you can digest that nugget of news.

Need more? YouTube has more:

  • Nearly one out of every two people on the Internet visits YouTube.
  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
  • If YouTube were a country, we’d be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!

Incredible, isn’t it? That something as simple as a website for silly videos could turn into such a massive powerhouse?

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Generation Z: If They’re Awake, They’re Online

posted on March 20, 2013

1019022_79637985If you’ve ever had dinner with a teenager, you know how hard it is to get them to disconnect. Sure, they’re sitting right across from you, but they’re texting under the table and if the right message comes in, they’re gone in a flash.

With mobile phones, internet connected video games, tablets and computers, staying connected is easy for Generation Z. And though these 13-18 year-olds represent only 8.3% of the US population (as of the 2010 Census) they represent a much bigger presence on the internet.

Wikia just released the results of a new study they conducted with Ipsos MediaCT called  “GenZ: The Limitless Generation.” It examines the relationship between teens and technology and at the risk of sounding like a boring parent, the results are disturbing.

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Majority of DVR Users Record Shows Just to Skip the Commercials

posted on March 19, 2013

tablet viewing

We the people, watch a lot of TV, video and movies.

If you don’t believe me, I have the results from Motorola Mobility’s Fourth Annual Media Engagement Barometer to back me up. They studied the video viewing habits of 9,500 consumers in 17 countries and found out that people spend a lot of time watching and they do it all over the house.

I wouldn’t say any of these results are startling, but their are plenty of fun tidbits you can use to amuse your friends.

For example:

Consumers around the world are watching nine more hours of TV than they did in 2011. (19 hours vs 10 hours). When you add in films, the average person is now watching 25 hours of TV and movie content a week.

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The Ins and Outs of YouTube’s New ‘One Channel’

posted on March 11, 2013

youtube mobileFor most people, YouTube is nothing more than a video playground. A place to go when you have a few minutes to spare or you need a good laugh. But there are a few creative folks who have turned their YouTube efforts into a full time job and some have parlayed their popularity into legitimate celebrity status.

In between, you’ll find thousands of individuals and businesses who are using the platform as a way of reaching the masses with their message and those are the people who will benefit from YouTube’s One Channel design.

YouTube has been beta testing the new design for awhile now and last week they opened up to the public.