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Looking for power consumers? You’ll find them on LinkedIn

LinkedIn Consumer Buying PowerLinkedIn released an unusual report this week called “Harness the Power of the LinkedIn Pro-sumer“. Unusual, because the topic is shopping – not an activity I usually think of when I think about LinkedIn. But the B2B social network claims that their users have more buying power than visitors to any other social network.

Here’s a graph to prove it —>

Look at LinkedIn, towering over even Pinterest and way over Facebook.

Are we talking about business buying power? Office supplies? Expensive hardware and software? Inventory?

No, LinkedIn appears to be talking about the same kind of consumer goods we all buy.

  • $839 annually on clothing
  • $2000 – $3000 yearly on vacations
  • 41% more likely to have spent over 30K on a new car

YouTube creator preview teases more monetization options even on music vids

YouTube UpdatesFor a media company, YouTube is notoriously bad when it comes to communication. Every day I check their public blog and their creator blog for news and I rarely find anything new. The “official” blog was last updated in early April. The creator blog in early May. From that, you’d think there was nothing happening at the world’s most popular online video site – not true – YouTube’s just very bad when it comes to talking about it.

Today, they get points for effort. Matt Glotzbach, Director of Creator Product Management readily admitted that YouTube’s not so good about announcing changes before they happen.

When you surprise people with changes on a site they love, especially a site they use to make money, people get mad. Remember Bob and his tank army?

Gamers Rule! YouTube to Buy Twitch TV for one billion dollars

TwitchTVIt’s long been thought that video gamers will one day rule the world. Think about it; when the zombie apocalypse comes, who’s better equipped to survive than a gamer? I’m hanging with him.

Until then, gamers are still ruling many parts of the internet. Remember last week when we talked about how Netflix subscribers are using up more than their fair share of bandwidth? In that same post, I also mentioned a company called Twitch.TV and guess what, they’re in the news again today. Looks like YouTube is going to acquire the company for “one billion dollars.

Internet Traffic Jam: Netflix, Snapchat and Twitch TV take over the fast lane

mNQzNTA-tacula-rgbstckThe information super highway is getting crowded. During peak periods, it can be tough to maintain any kind of speed but we’re all trying – from out desktop computers, our smartphones, our tablets, internet TVs and gaming consoles. We’re shopping, reading emails, browsing the web – but more than anything, we’re streaming real-time entertainment content.

Almost 64% of all North American downstream internet traffic during peak hours is about streaming media and of that Netflix is king. According to a new report by Sandvine Global, Netflix is responsible for 34% of downstream peak traffic.

Many of these users are “cord cutters” – folks who watch TV and movies via the internet versus on a traditional TV. These guys are major road hogs.

Multi-channel marketing leads to increased engagement for SMBs

main street - ericortner - rgbstckThere are more than 28 million small businesses in the US. They provide 55% of all jobs and 54% of US sales. Unfortunately, the failure rate in the first two years is between 50 and 70%. Some sources say it’s even higher. You have a better chance of watching your business fail than your marriage and the fact that that fact is scary says a lot about the world, doesn’t it?

Glass half full time – a record number of entrepreneurs are getting rich off their small business idea and that’s incentive enough to keep millions of people in the game.

A new survey from Constant Contact shows that the majority of small business owners are cautiously optimistic about not only their chances of survival, but of their growth potential.

Want to reach a young audience? Snapchat might be the next big thing.

SnapchatWhen you’re a marketer, it’s up to you to find out where the people are so you can reach them with your message. It was the newspaper, then radio, then TV, the internet and now social media – especially the mobile kind. If you’re trying to reach potential customers under the age of 30, then it’s an even tougher job because by the time you discover the next big thing. . . it isn’t anymore.

Here’s my tip of the day: Snapchat.

Snapchat is a mobile messaging app with one very unusual feature. Unless one party takes a screengrab, the text and images disappear when you’re done chatting.

Perfect for teens with parents who routinely check their text logs or unfaithful partners worried about getting caught.

Facebook expands video stats as long as you upload not link

Facebook video metricsFacebook wants to be your everything. They want your posts, your ads, your photos and now they want your video. Not a post with a link to your YouTube video. They want you to upload your video straight to Facebook. If you do that, they’ll reward you with better audience metrics so you can see what’s working and what isn’t.

It’s not a bad plan because we’d all be happy to use Facebook as our everything platform if we knew there was a benefit to doing so.

Facebook announced today that the new video metrics are coming soon and they include “video views, unique video views, the average duration of the video view and audience retention.”