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Survey Shows Marketer’s Plan to Increase YouTube and Pinterest Presence

A little over half of the businesses in a recent survey said they were using YouTube to market their brand. But of all the social media options, it’s the one they predicted to have the most growth in the coming year.

nectarom-usage increase

Nectar Online Media and the Social Media Clubs surveyed 400 social media decision makers to find out what’s hot and what will be hotter in the coming years.

As you can see from the chart, Facebook was the all around favorite with 93% of respondents saying they currently maintain a branded page. 38% said they buy Facebook ads, what’s even more interesting is that the same percentage use promoted posts. That’s a pretty big number for a marketing concept that a lot of people shot down when it was unveiled.

Would You Pay to Watch Videos on YouTube?

414567_money_life_and_cyberspace_-2Is there anything on YouTube you’d pay to see? Critics are skeptical but I think YouTube is on to something with their new subscription service.

According to AdAge, YouTube is about to launch a paid subscription pilot program with a few carefully chosen content producers. These channels will put their new content behind a paywall and users will have to pony up anywhere from $1 to $5 a month to gain access.

Says AdAge;

YouTube is treating paid subscriptions as an experiment. much like video rentals when it began in 2010. The initial group of channels will be small, likely about 25 at the outset. The revenue split from subscriptions is expected to be similar to the 45-55 split that is common for ads on YouTube. Partners will also have the option to include ads in their pay channels, but its unclear what form those will take.

Twitter Partners with Vine to Share Mini Looped Videos

If you’re into six second videos then Twitter has a fun, new tool for you called Vine. (Shouldn’t it be called branch? Get it? Twitter bird – tree branch. . . )

Vine is a camera gizmo for the iPhone. You use it to shoot a six second video and then the app creates an auto loop so it plays over and over and over and over. . . you get the picture. Here’s a sample:

It makes me dizzy but I have it on good authority that it will be popular with Millennials, so prepare for the shaky, bouncy, loopy onslaught.

Blockbuster Closings Latest Result of Move to Online Video

blockbuster-store-closingNot all that long ago it was not uncommon to get up out your chair, leave the house and visit Blockbuster to get the latest videos or games.

Now Blockbuster is becoming a real live look into the death of a segment of the video rental industry. We’ve been watching newspapers on the decline for years now (in their print form that is) and according to reports things are simply not getting any better for Blockbuster even after they were bought by the Dish Network (I missed that one) in 2010 in a bankruptcy auction. Now it’s possibly that more jobs going away as a result of store closings. Reuters reports

Hulu CEO Steps Down Without Answering the Question: Subscriptions or Ads?

hulu popular“I’ve decided to depart Hulu in Q1.”

Doesn’t get clearer than that. Jason Kilar, the driving force behind the online streaming service is leaving for parts unknown with hardly a rumor about why or where he’s going.

Kilar came to Hulu from Amazon and was instrumental in turning the company into a serious contender in the streaming game.

Kilar says in his departure post / email:

We have grown from a few hundred thousand in revenue in 2007 to generating almost $700 million in revenue in 2012 alone. We have created a video subscription service that is growing unusually fast, adding over 200K new subscribers in the past 7 days alone (a new record). We have proudly generated over $1 Billion for our content partners since we excitedly entered private beta in October 2007. Our video advertising service delivers world-class results and sets the pace for the industry. We have authored scores of inventions along the way.

YouTube Expands ‘Send to TV’ and Other Trends at CES

The 2013 Consumer Electronics Show is only a few days away and that means we’ll soon get a sneak peak at future of technology. There are rumors about 110 inch screens and new shapes for TVs. Dozens of new smartphones will be revealed, maybe even one with a screen you can bend! So cool – but why?

YouTube says they’ll be expanding their Send to TV option. I’m I the only person who didn’t know they had this?

To use the system right now, you need an Android phone and a Google TV. You navigate to the video you want to watch then click the TV button on the app. Zap, the video appears on your TV. You can then use your mobile phone as a remote control to pause, go forward and back, etc. You can also create a queue so the next video will begin playing on your TV as soon as the other one stops. Nifty.

Consulting the Marketing Pilgrim Crystal Ball: Trends for 2013

New-Year-2013It’s the last day of the year, time to stop looking back and start looking at the future. Here are my predictions in regard to the hot marketing trends of 2013.

Mobile Done Right

2012 may have been the year mobile marketing found its legs, but 2013 will be the year we get it right. Instead of simply pushing online content out to smartphones and tablets we’ll start creating content specifically designed to take advantage of mobile’s strengths. That means content that can be manipulated by touch, better targeting by location and time zones, and ads that are really tools to help consumers do one thing better and faster.

Customer Service Instead of Daily Deals