A little over half of the businesses in a recent survey said they were using YouTube to market their brand. But of all the social media options, it’s the one they predicted to have the most growth in the coming year.
Nectar Online Media and the Social Media Clubs surveyed 400 social media decision makers to find out what’s hot and what will be hotter in the coming years.
As you can see from the chart, Facebook was the all around favorite with 93% of respondents saying they currently maintain a branded page. 38% said they buy Facebook ads, what’s even more interesting is that the same percentage use promoted posts. That’s a pretty big number for a marketing concept that a lot of people shot down when it was unveiled.