After breaking the news at last month’s VidCon, YouTube is finally rolling out their new Fan Fund program. It’s in beta at the moment and only open to a select few but I have a feeling it’s going to take off like crazy by the end of the year.
With Fan Fund, YouTube fans can donate money to their favorite YouTuber with just a few clicks. Actually, let’s not use the word “donate”. That sounds too much like a charity situation. Let’s call it what it is, money to help a YouTuber you like keep doing what they’re doing.
Sounds crazy, doesn’t it? Giving money to strangers so they can live their dream? Not really. You pay to buy a book from your favorite author; to see a movie with your favorite stars; to download songs from your favorite band. How is paying for YouTube any different?