There’s a very good chance that your customers are watching a video on their smartphone or tablet as we speak. Ooyala says that mobile video views have increased 400% in the last two years, doubling in the last year alone. Right now, 25% of all video views are happening on a mobile device and that number is expected to double again by 2016.
For those who prefer a visual representation, here’s one from the Ooyala Q2 2014 Global Video Index Report:
Look at that! That’s quite a climb.
There are a number of factors that contributed to this pretty picture; devices with bigger screens, more access to fast connection speeds, an increase in the number of videos being uploaded every day and then there’s the young millennial factor.