To download or not to download? That is the question consumers ask when they see a new app or game. Even if the download is free, no one wants to waste their time with a poorly made or boring game. Written text is fine but screen shots are usually the ingredient that pushes them one way or the other. But what’s better than a screenshot? How about a video that shows the app in action?
Facebook just gave app developers the ability to place a video trailer above the fold on their app’s page. Just like video ads in the newsfeed, app center videos will begin to play as soon as someone hits the page. The sound will be muted until the person clicks the video which is actually a little confusing. I can see consumers everywhere switching their headphones on and off wondering why they can’t hear anything.