Marketing Pilgrim's "Video" Channel

Sponsor Marketing Pilgrim's Video Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!
by
1 Comment

Hulu CEO Steps Down Without Answering the Question: Subscriptions or Ads?

posted on January 7, 2013

hulu popular“I’ve decided to depart Hulu in Q1.”

Doesn’t get clearer than that. Jason Kilar, the driving force behind the online streaming service is leaving for parts unknown with hardly a rumor about why or where he’s going.

Kilar came to Hulu from Amazon and was instrumental in turning the company into a serious contender in the streaming game.

Kilar says in his departure post / email:

We have grown from a few hundred thousand in revenue in 2007 to generating almost $700 million in revenue in 2012 alone. We have created a video subscription service that is growing unusually fast, adding over 200K new subscribers in the past 7 days alone (a new record). We have proudly generated over $1 Billion for our content partners since we excitedly entered private beta in October 2007. Our video advertising service delivers world-class results and sets the pace for the industry. We have authored scores of inventions along the way.

by
1 Comment

YouTube Expands ‘Send to TV’ and Other Trends at CES

posted on January 4, 2013

The 2013 Consumer Electronics Show is only a few days away and that means we’ll soon get a sneak peak at future of technology. There are rumors about 110 inch screens and new shapes for TVs. Dozens of new smartphones will be revealed, maybe even one with a screen you can bend! So cool – but why?

YouTube says they’ll be expanding their Send to TV option. I’m I the only person who didn’t know they had this?

To use the system right now, you need an Android phone and a Google TV. You navigate to the video you want to watch then click the TV button on the app. Zap, the video appears on your TV. You can then use your mobile phone as a remote control to pause, go forward and back, etc. You can also create a queue so the next video will begin playing on your TV as soon as the other one stops. Nifty.

by
1 Comment

Consulting the Marketing Pilgrim Crystal Ball: Trends for 2013

posted on December 31, 2012

New-Year-2013It’s the last day of the year, time to stop looking back and start looking at the future. Here are my predictions in regard to the hot marketing trends of 2013.

Mobile Done Right

2012 may have been the year mobile marketing found its legs, but 2013 will be the year we get it right. Instead of simply pushing online content out to smartphones and tablets we’ll start creating content specifically designed to take advantage of mobile’s strengths. That means content that can be manipulated by touch, better targeting by location and time zones, and ads that are really tools to help consumers do one thing better and faster.

Customer Service Instead of Daily Deals

by
1 Comment

Congress Gives Netflix the Go Ahead to Share Video Viewing Information

posted on December 27, 2012

bork videosIn 1988, Congress enacted the Video Privacy Protection Act after a newspaper printed the video rental history of Supreme Court nominee Robert Bork. It could have been quite embarrassing and scandalous but lucky for Bork he was more into Hitchcock thrillers and James Bond than blue movies and graphic violence.

After this horrendous invasion of privacy, someone penned a law and pushed it through Congress to stop video companies from sharing this kind of information in the future. At the time, they didn’t know about Netflix, online streaming, or Facebook.

Netflix has been lobbying to have the law changed and this week they won the war. Congress passed an amendment that will allow video viewers to opt-in to total social sharing. Which means, sometime in 2013, Netflix will begin adding your viewing history to your Facebook newsfeed, with your permission.

by
2 Comments

Is Facebook Getting Ready to Launch News Feed Video Ads? AdAge Says it’s So

posted on December 19, 2012

pitchmanAdAge has the scoop on a secret Facebook plan to put video ads in your news feed. And not just any ads – but autoplay ads that will begin as soon as you hit them.

AdAge asked an advertising exec for his thoughts on the this idea and the response was priceless;

“There could be serious outrage.”

That simple sentence says it all.

I understand why Facebook would want to go this route. Video advertising is a big money maker and if they can pry some of the cash away from TV advertising, then it would be a real boost to their revenue stream.

by
2 Comments

YouTube As News Channel – A 2012 Infographic

posted on December 19, 2012

YouTube Inforgraphic PreviewYouTube is becoming more and more like a regular ‘channel’ these days and the amount of news related video that is uploaded is turning the video upload site to more than kittens, fails and bad attempts at viral video.

Mashable ran this infographic helping us see just how pervasive the news is on YouTube.

by
0 Comments

YouTube Rewind’s Gangnam Style: The Best of 2012

posted on December 18, 2012

rewind youtube style 2012If you had any doubt that YouTube’s big year in review video would feature anything other than “Gangnam Style,” then you simply haven’t been paying attention.

Psy’s addictive, Korean dance tune broke all records becoming the most watched video on YouTube ever in only six months. Since then, this song and it’s singer have been featured on TV and dozens of parody videos have popped up including The Hobbit version “Gandolf Style,” the wet and wild “Lifeguard Style” and the out of this world “NASA Johnson Style.”

To honor this breakout hit, YouTube gathered together the top stars from their channel and had them perform their own parodies creating a dual homage.  YouTube Rewind 2012 includes Walk off the Earth, KassemG, iJustine, MysteryGuitarMan, DaveDays, DeStorm, PyroBooby, BarelyPolitical, RealAnnoyingOrange, FreddieW, RhettAndLink, Smosh, CorridorDigital, RyanHiga and scifi fan favorite FeliciaDay.  Leading the pack is Psy himself.