Video buffering feels like a thing of the past. Staring at your screen for three minutes watching nothing but a line slowly crawl across the screen. It’s frustrating and it’s still happening. Happened to me while using my iPad to access YouTube just yesterday.
According to a study by Brightcove, 75% of all YouTube watchers sometimes experience buffering or freezing. 33% said it happens on half of all the videos they try to access.
And what happens when this happens? One third of viewers give up and move on. Given that people watch an average of 6 billion hours of video on YouTube every month. . . well, you can do the math. . because I can’t.