You don’t often hear about a social network offering free advertising but YouTube is doing just that. They know that if your channel becomes more popular, YouTube will become more popular and that will result in bigger ad dollars from the big boys in the end.
Yes indeedy, this time YouTube is doing something for the little guy.
The Fan Finder program matches your content to viewers who have shown an interest in similar subject matter. Then, it shows them your channel ad – which they can skip – in the hope that they’ll click and subscribe.
The first thing you have to do is create a channel ad. Here are YouTube’s suggestions on that: