Video may have killed the radio star but it’s doing wonders for online marketers! Today both Twitter and Pinterest have video-themed announcements.
First, Twitter rolls out Promoted Video Tweets. This is the paid version of the Twitter Video Card they began testing earlier this year. With this new, streamlined experience, Twitter skimmers can watch videos right in their feed with a single click. Naturally, this has led to more video views because who isn’t going to click when they see that tempting blue button?
Want more people to see your video? Simply pay to promote it and Twitter will insert it in millions of feeds all over the world. Or not. Because Twitter likes to play favorites and right now this option is only available to a select few.