Video is one of the most underused marketing tools available to the average small business owner. I know why. It takes effort, equipment, creativity and some know-how to make a good video. People will give it a shot once or twice but soon find it’s too much work on a regular basis.
That’s a shame because video is an extremely effective way of connecting with your customers – particularly the women.
PopSugar and ulive teamed up to conduct a survey about how women consume lifestyle content. What they found was that women watch videos for two main reasons, to be entertained (74%) and to learn (71%). 60% also said they watch videos because it inspires them to try something new.