Right now there are 673,246 trillion videos online.* That’s either a lot of entertainment or a lot of competition depending on which side of the camera you’re on. If you’re on the maker side, you gotta do whatever you can to give your videos the edge, so here are two studies that might help.
First, let’s talk about the sharing cycle. The lion’s share of sharing generally happens within the first three days of launch. You knew that. But did you know that these first days are even more critical now than they were a year ago? Here’s why.
Unruly mapped the percentage of shares over the days following a launch then compared it to that same type of data from a year ago and here’s what they got: