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YouTube Responds to Comment Backlash By Improving the Bob Filter

youtube bobWhen YouTube switched the entire site over to the Google+ based comment system, I’m sure they thought they were doing what was best for everyone. Or, they didn’t care and they just wanted to increase traffic to Google+ for all sorts of financial reasons.

No, that can’t be it. A site that depends on the continued presence of content providers and users would never put financial gain in front of user satisfaction. . . would they?

Either way, they made the change and the Bob Army arrived – guns a blazing.

YouTube Adds Group Analytics and Warns Users Not to Try Gaming the System

groupsYouTube just rolled out a new analytic tool that allows you to aggregate data on a specific group of videos. For example, if you have both cooking videos and home decor videos on your YouTube channel, you can put them into separate analytic groups to get a clearer picture of how different types of content are performing.

To create a group, just go to your analytics page and click the Group button. From here you can choose to see an overview of the groups you’ve created or start a new one. Name it. Choose the videos that belong in that group and save. To view the stats on a group, use that same button and then select the group from the list.

YouTube Will Advertise Your Channel for FREE with New Fan Finder Program

You don’t often hear about a social network offering free advertising but YouTube is doing just that. They know that if your channel becomes more popular, YouTube will become more popular and that will result in bigger ad dollars from the big boys in the end.

Yes indeedy, this time YouTube is doing something for the little guy.

fan-finder-vflcynIIV

The Fan Finder program matches your content to viewers who have shown an interest in similar subject matter. Then, it shows them your channel ad – which they can skip – in the hope that they’ll click and subscribe.

The first thing you have to do is create a channel ad. Here are YouTube’s suggestions on that:

YouTube Comment Notifications Only Through Google+? What?!?

Yesterday, I reported that the new Google+ linked comment system went live on YouTube. I thought it was a harmless feature that most people would ignore. YouTube also said they were going to make changes to the moderation system that would make it easier for content producers to keep their pages free of spam and trolls. They added word filters and channel bans – nice.

Then I logged on and found this:

comments notificationWait. What?

So comments coming IN to my YouTube account won’t show up in my YouTube INBOX? This was never a perfect system, half the comments never hit the inbox in the first place but now “most” are going somewhere else. And why “most,” instead of all?

Google+ Commenting is Now Live on YouTube

YouTube said they were going to do it and it’s done – Google+ commenting is now live.

YouTube has been pushing people to tie their YouTube account to their Google+ account for many months and now they’re making it even harder to say no. This new feature allows you to direct your comments to your Google+ friends with a tag mention.

comment sample

It’s an easy process if you know the Google+ usernames of all of your friends. Just write your comment then type + and the first letter and you’ll get a drop down with options. You can also tag circles of people by clicking the “Public” drop down then choosing which of your circles you want to add.

Google+ Adds Dedicated Hangouts Watch Page with Scheduling and More Auto Awesome for Photos

Google+ rolled out a few new features this week that will make your Hangouts more business-like and your photos more awesome. (Including the ability to erase people. . . really crazy stuff.)

The big news for Google Hangouts is the ability to schedule Hangouts On Air, then promote them with a dedicated watch page.

hangout on air

I’m excited about this because I think Google Hangouts are an amazing tool for content producers but as a viewer, finding them is a drag. With the new watch page, you can tease your Hangout ahead of time, gauge the early response with the “Are you going to watch” buttons and it should make your webcasts easier to find.

Google has also improved the video experience making Hangouts full screen (yeah!) and it automatically fixes and enhances webcam lighting.

Facebook Postpones Auto-Play Video Ads for Now

facebook-icon 1When I look at the announcement that Facebook will be holding back their auto-play video ads until at least next year, the consumer side of me breathes a huge sigh of relief. In more than a few ways the marketing side does the same thing.

Why the relief? In my opinion (not that of Marketing Pilgrim necessarily) I dread the interference of auto-play video in how I use Facebook. It sounds extremely intrusive so I can see it being a headache for personal use. Now, if I feel that way as a consumer, are there more that feel the same way and will get ticked if my ad interferes with their Facebook needs and wants? If there are I would have to wonder if an investment in this offering would be a good thing.