For a media company, YouTube is notoriously bad when it comes to communication. Every day I check their public blog and their creator blog for news and I rarely find anything new. The “official” blog was last updated in early April. The creator blog in early May. From that, you’d think there was nothing happening at the world’s most popular online video site – not true – YouTube’s just very bad when it comes to talking about it.
Today, they get points for effort. Matt Glotzbach, Director of Creator Product Management readily admitted that YouTube’s not so good about announcing changes before they happen.
When you surprise people with changes on a site they love, especially a site they use to make money, people get mad. Remember Bob and his tank army?