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YouTube teases new creator options at VidCon

VidConIf YouTube seems quiet today, it’s because 18,000 YouTube creators and fans are packed into the Anaheim Convention Center for VidCon!

Founders Hank and John Green call it an “industry conference and a great big party. We want people to make important business contacts to grow their companies and their careers, but we would prefer that they do it while dancing to a rock song about Doctor Who.”

How did I not know about this?

Though the event is open to people of all ages, there are enough young attendees that there’s even a FAQ response to inquires about reduced ticket prices for chaperones.

YouTube retires the inbox, download those saved messages now

Comment bubbleI think YouTube is one of the most underused, truly effective marketing tools, and communication inside YouTube is even more of a hidden gem.

How many of you read and responded to all of the YouTube comments you received this week? How many of you even received any comments? YouTube isn’t just a free parking space for your video content. It’s a vibrant community that needs to be nurtured and encouraged – kind of like Facebook used to be!

YouTube just released a new set of tools that will help you process the a large number of comments and messages. (Not getting many comments? Think of this as an aspirational tool because plenty of YouTubers need this to keep on top of their community.)

Facebook improves video ranking when you upload directly to the site

Facebook VideoFacebook says twice as many people are watching videos in their news feed compared to just six months ago. That’s quite an improvement and more video watchers means more people staying longer on the page – also a good thing. But Facebook is tired of being the middleman, handling videos the live on that other well-known social media site that is all video all the time. Facebook wants you to upload your videos directly to your Facebook pages and profiles and if you do that, you’ll get a reward – more news feed impressions.

As you know, the miniature librarians that run the Facebook stream, preview every piece of content and rate it on its value to each, individual member. They look at likes, comments and shares on other posts, compare that content to the current content then send the post in question on its way either down the “Share” chute or the “Nope” chute. Picture Willy Wonka’s factory but with posts instead of candy.

Size matters: 48 percent of tablet viewing time is spent watching long-form video

Browse Google and you’ll find article after article blaming MTV for the decrease in the American attention span. Instead of watching a single, 60 minute TV show, you’d see 15 to 20 pieces of content, each under 3 minutes. Don’t like what you see on screen? Hang on a minute and something new will take its place.

YouTube is like that, only you don’t have to wait for the video to end, just click, click, click and you can experience 10 programs in just a few minutes. But according to a the Q1 2014 Global Video Index from Ooyala, the attention span of your average video viewer is getting longer and longer.

ooyala Long-form video

YouTube to block indie labels that won’t sign: Bob’s Tank Army on standby

XL RecordingsThis is one of those stories that sounds so wrong that I thought it was a rumor blown out of portion . . . hard to say since most reports on the subject all lead back to one article from the Financial Times.

Basically, it goes like this. YouTube is about to launch a beta test of their new streaming music service which would compete with Spotify and Amazon’s new music service. In order to offer streaming music, record labels had to sign a licensing agreement but several indie labels say the agreement isn’t fair and have refused to sign.

Facebook adds trending videos and games to iPad app sidebar

Facebook’s latest iPad app update is all about keeping visitor engaged longer by putting all kinds of trending and entertaining content in the sidebar.

The top corner will continue to feature birthdays you should have remembered and events you thought you’d attend but probably won’t. Below that you’ll find the trending topics, just like on the website. Click one and you’ll go to a curated list of posts related to the subject. This is how Facebook keeps on top of hot topics like the Game of Thrones finale even if none of your Facebook friends are posting on the subject.

Below that is where it gets interesting.

Facebook iPad Update

The third segment is “My Games” and it includes easy access links to the games you’ve played.

Edelman survey says consumers want their entertainment selfie-style

Entertainment-in-the-Era-of-the-SelfieMe. Me. Me. It’s all about the me! A new survey from Edelman shows that consumers are taking control over what they watch, when and how they watch, rendering the old TV Guide virtually obsolete.

Binge-watching online is up from 86% to 94% here in the US. In China, 99% of respondents said they’ve binge-watched their favorite shows. 72% do it because they simply want to know what happens next. (This is me, binge-watching old seasons of 24). 57% said they do it to feel “caught up” and a handful simply want to avoid being spoiled by friends who have already seen it, so they hop online and get up to speed.