Levin: everything we create will be smart, creative, disruptive. We’re already a content company (ref to games) #newfronts
It’s time for the 2014 Digital NewFronts in New York City. Based on the TV UpFronts, where the networks whoo advertisers with delicious teases about their upcoming season, the digital NewFronts are all about selling advertising online.
Yesterday, The New York Times, Buzzfeed, Microsoft and Yahoo took the stage with their presentations giving us all a peek into the future of online – here’s a hint “video” and ads that look like content.