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Surprise! YouTube is Auditing Your View Count for Fraud

youtube viewsI’d like to think that hard work and quality content are the keys to success on YouTube. But we’ve all seen those bad, useless videos that have more views in a week than most of us will see in a year. Sure, bad videos do catch on. Sometimes it’s because they’re so bad and sometimes because a celeb took pity and gave a young tuber a boost. In both of those cases, the video may not deserve the attention but they got their views organically and honestly.

The guy who pays a third-party service to inflate his views – not so much and YouTube is cracking down.

57 Percent of DIYers Turn to Online Videos for Help and Inspiration

BURST MEDIA INFOGRAPHICVideo is a great marketing tool for almost everyone but if you’re in the home improvement industry, it’s a must. From hardware to housewares, more than half of the people surveyed by BurstMedia said they turn to online video for help and inspiration.

It all begins with good intentions. 1 in three said they plan to upgrade or redecorate their homes in the first part of 2014. Top projects for home owners include bathroom re-dos and landscaping. Renters will be concentrating giving their bedrooms and living room a fresh, new look.

Online Inspiration

Though most people (44%) said inspiration comes from their own imagination, up to 35% said they go online for ideas.

  • 60.7% of women—vs. 50.6% of men—say they turn to general home/DIY sites for redecorating and/or updating ideas and inspiration.

Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?

youtubeIt seems the management at Google are trying to kill two birds with one stone.

First, make sure that long time Google employee Susan Wojcicki stays motivated, and most importantly, stays with Google.

Second, find someone that can take YouTube to the next level.

As re/code reports, Wojcicki is set to be named as the next head of the world’s largest video site:

Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role…It’s unclear what Wojcicki’s move will mean for YouTube itself. Over the past few years the video site has generated grumbling from some programmers, who have found it hard to make significant money there, and from some advertisers, who would like it behave more like a TV network.

Esurance Wins the Super Bowl

Let’s be honest, the reason why brands spend so much time and effort on their Super Bowl ads, is because they hope they will “go viral.” They’re even willing to spend $4M just to have it aired.

That’s why the Esurance ad is marketing brilliance.

Instead of spending $4M and hoping your ad will go viral, save the cash, and get everyone tweeting like crazy!

Genius!

YouTube Makes a Show of Teasing Super Bowl Ads

364 days a year, TV viewers go out of their way to avoid watching commercials. On Super Bowl Sunday it’s the other way around. That one day a year, TV viewers make a point of staying on the couch so they won’t miss a single 30 second spot. Then, they Tweet about it, rewatch the ads online and share them on Facebook.

On Super Bowl Sunday, the adman is king.

This year, YouTube is trying to extend the Super Bowl Commercial experience with a teaser channel they call Ad Blitz.

YouTube AdBlitz

Right now, you can log on to watch teaser clips from what will hopefully be the best Super Bowl Ads ever. You’ll see Don Cheadle and a llama sharing the screen for Bud Light. Pepsi stages a halftime show in a snowy, small town and Doritos invites you to vote for the ad that will win the big prize.

NBC Ramps Up Digital and Social Content for the Sochi Olympics

Sochi OlympicsNext month, the whole world will be watching the XXII Olympic Winter Games in Sochi and here in the US, NBCUniversal is manning the control room. It’s a huge job made even more difficult by the time difference. I’m writing this at 1 in the afternoon on Friday but it’s currently 1 in the morning on Saturday in Russia.

In the past, NBC dealt with the time difference by airing the events on a tape-delay. They’d run the lesser known competitions throughout the day and save the big ticket events for the primetime hours. A nice solution as long as you stay off the internet. These days, it’s hard to avoid seeing Olympic news pop up as it happens. Winners are congratulated via Twitter. Video of career-ending falls end up on YouTube. And there’s NBC pretending it didn’t happen until they go to air 12 to 24 hours later.

YouTube Folds Under the Pressure: Puts Comment Moderation Back the Way it Was (Sort of)

Google notificationsA few months ago, YouTube did an inexplicable thing; they took all of the comment notifications out of the inbox and put them in the Google+ notifications system.

Huh? YouTube has a perfectly good Inbox and some messages still show up there, but not all messages and not usually the ones you need moderate. You know “moderate” – meaning, I need to see this so I can publish or delete it or respond to it like a good YouTuber should.

Needless to say, but I’m going to say it anyway, the response to the change was not pretty. The Bob Army came out in full force leaving a deluge of violent ASCII art in their wake. YouTube’s initial response was to create a better filter that kept those comments from showing up on the page. Seriously.