Facebook wants to be your everything. They want your posts, your ads, your photos and now they want your video. Not a post with a link to your YouTube video. They want you to upload your video straight to Facebook. If you do that, they’ll reward you with better audience metrics so you can see what’s working and what isn’t.
It’s not a bad plan because we’d all be happy to use Facebook as our everything platform if we knew there was a benefit to doing so.
Facebook announced today that the new video metrics are coming soon and they include “video views, unique video views, the average duration of the video view and audience retention.”