Instagram used to be all about the pretty pictures, but Unruly’s new “Instagram Video Guide for Brands” shows that branded video is now a driving force on the network.
First, the big numbers — 150 million active use, 55 million pieces of content are shared every day, generating a 1.2 billion engagements every 24 hours. Crazy, right?
The good news for marketers is that 40% of the 1,000 most shared videos came from brands. That means the Instagram generation is willing to help you spread the word about your product as long as you can catch their eye in a fun or exciting but always native way.
The Peanuts brand grabbed the highest number of social shares with a total of 26,963 shares all time. 26,516 came through Facebook, only 447 went to Twitter.