Marketing Pilgrim's "Video" Channel

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Facebook Postpones Auto-Play Video Ads for Now

facebook-icon 1When I look at the announcement that Facebook will be holding back their auto-play video ads until at least next year, the consumer side of me breathes a huge sigh of relief. In more than a few ways the marketing side does the same thing.

Why the relief? In my opinion (not that of Marketing Pilgrim necessarily) I dread the interference of auto-play video in how I use Facebook. It sounds extremely intrusive so I can see it being a headache for personal use. Now, if I feel that way as a consumer, are there more that feel the same way and will get ticked if my ad interferes with their Facebook needs and wants? If there are I would have to wonder if an investment in this offering would be a good thing.

The Most Shared Branded Instagram Video Award Goes To. . .

snoopygram dancePeanuts’ Snoopygram!

Instagram used to be all about the pretty pictures, but Unruly’s new “Instagram Video Guide for Brands” shows that branded video is now a driving force on the network.

First, the big numbers — 150 million active use, 55 million pieces of content are shared every day, generating a 1.2 billion engagements every 24 hours. Crazy, right?

The good news for marketers is that 40% of the 1,000 most shared videos came from brands. That means the Instagram generation is willing to help you spread the word about your product as long as you can catch their eye in a fun or exciting but always native way.

The Peanuts brand grabbed the highest number of social shares with a total of 26,963 shares all time. 26,516  came through Facebook, only 447 went to Twitter.

YouTube Music Subscription Offering On Its Way

youtube new logoBillboard magazine is reporting a new music subscription service will be available by the end of the year.

YouTube is preparing a premium on-demand music service — akin to a Spotify, but with video — to launch later this year, according to several sources familiar with the plans.

The service, designed with mobile listening in mind, will have a free component and a premium tier that offers unlimited access to a full catalog of tracks similar to what’s already available via YouTube’s parent company, Google Inc., via its All Access subscription music service. Premium features would include the ability to cache music for offline listening and removing ads.

Blurring the Lines: Harper’s Invites Advertisers to Join #The List

Harpers List

The first issue of Harper’s Bazaar was published in 1867. No, that’s not a typo. For more than 100 years, women have been flipping the pages of this magazine to find the latest news and trends from the world of high fashion. The magazine, which is now owned by the Hearst Corporation, is available in 43 countries and there’s a digital version for the iPad.

Starting next month, the web version of Harper’s Bazaar will contain even more content as part of a snazzy new site design. The New York Times says the new design will make it easier for readers to share content socially. It will also include a new collaboration between editorial and advertising called #TheList.

Training Point: You Are Being Watched ALL THE TIME

If there is one thing that companies need to be telling their employees is that they should NEVER assume that no one is watching them.

The latest instance of someone being caught on tape shines a ‘not so positive’ light on the United States Postal Service (USPS). As if this quasi-governmental agency isn’t suffering from enough bad publicity, this latest video showing an employee making a very special delivery isn’t going to help its already sullied reputation.

Because employees don’t understand the true reach of video cameras or they simply don’t care (which is the more likely to be correct answer), public relations people and those with the responsibility of protecting the reputation of a company have increasingly high job security these days.

Hulu CEO Rethinks the Concept of Ads on Paid Subscriptions

hulu plus

What do Netflix and Amazon Prime have in common? Besides being two of the most popular movie and TV streaming services, they don’t put ads on their shows.

Hulu looks a lot like Netflix. They have loads of new and classic TV shows and movies that you can stream right now, on your computer, your tablet or phone. But with Hulu, you get commercials. Lots and lots and lots of commercials. Three 30-second spots per half hour – which doesn’t sound so bad when you read it but it’s bad when you’ve watched the same ad three times in forty minutes.

But hey, it’s free so they have to pay for the shows somehow, right?

YouTube Launches Comment Word Blocking and More Google+ Integration

bannedYouTube is about to fix the one, simple thing I’ve always wished for as a YouTube moderator – the ability to block inappropriate words. I’m so happy, I’m jumping in the air. . . which is making it very hard to type. Now all I need is a list of filthy words to block and it’s all palm trees and breezes after that.

Blocking is just one of several changes YouTube is making to the comment system in an attempt to make the conversations there more relevant. They have a big job ahead of them but they’re giving it a go and it could be good news or bad news for video producers depending on how it all shakes out.

First, they’re addressing the issue of timing. Says YouTube: