From a product demo to a tour of a restaurant, consumers have an unfulfilled need for more business videos. 58% of consumers say companies that produce videos are more trustworthy. 71% said a video leaves a positive impression of a company and 77% said companies who post videos are more engaged with the customers.
Caveat time – the data and the graphics come from a new survey and infographic by Animoto. They’re a online tool that helps businesses make really cool videos on the fly. Video is their baby but there are some very interesting stats in the pack.
Almost everyone they surveyed said that videos helped them make a purchase decision. 93% said they use them to comparison shop.
The next sign says “Coming Soon – But if you don’t like it we might remove it.” Finally, you reach a sign that says “It’s Here! Don’t Worry, It’s Safe.”
You’d be worried, wouldn’t you? All those cautious warnings. All those promises. It sounds suspicious so by the time you actually see the “thing” that was coming soon, you’re already predisposed to fear it.
That’s Facebook’s Premium Video Ad program.
Driving the bus down these new roads is former YouTube executive Baljeet Singh. He’s the man who invented the skippable pre-roll ad on YouTube, so let’s all bow down and give him thanks. (I know this is a marketing blog and I should be pro-advertising but those pre-roll ads make me crazy.)
Now he’s tasked with bringing some of that YouTube revenue juice over to Twitter. The Verge says he’ll be working on adding more video to the Twitter feed and ways of making video more discoverable. He’ll also be working to sell more Promoted Tweets with video and maybe even pre-roll video ads on every Tweeted video.
The newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.
Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.
Said one respondent,
“The creative use of technology coming through the generations [is a key trend]. The 40-year-old marketing director doesn’t have the understanding and natural intuitiveness of the digital natives and so can’t imagine what is coming next. The hyper-connected generation and all its baggage is fast on the horizon.”
I’d like to think that hard work and quality content are the keys to success on YouTube. But we’ve all seen those bad, useless videos that have more views in a week than most of us will see in a year. Sure, bad videos do catch on. Sometimes it’s because they’re so bad and sometimes because a celeb took pity and gave a young tuber a boost. In both of those cases, the video may not deserve the attention but they got their views organically and honestly.
The guy who pays a third-party service to inflate his views – not so much and YouTube is cracking down.
Video is a great marketing tool for almost everyone but if you’re in the home improvement industry, it’s a must. From hardware to housewares, more than half of the people surveyed by BurstMedia said they turn to online video for help and inspiration.
It all begins with good intentions. 1 in three said they plan to upgrade or redecorate their homes in the first part of 2014. Top projects for home owners include bathroom re-dos and landscaping. Renters will be concentrating giving their bedrooms and living room a fresh, new look.
Though most people (44%) said inspiration comes from their own imagination, up to 35% said they go online for ideas.
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