Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

China Comes Down on Video Online

You knew it had to happen sooner or later: China is cracking down on Internet video. Under the new regulations, Chinese web surfers will only be able to access video from state-controlled companies. It looks like these regulations will effectively kill user-generated and other video sharing sites.

However, as the AP reports, there is some uncertainty there:

It wasn’t immediately clear how the new rules would affect YouTube and other providers of Internet video that host Web sites available in China but are based in other countries.

While it sounds pretty clear cut, the AP says that the real question is whether YouTube has any servers located in China. I’m not exactly sure how that squares with the definition of the regulations, which state that “Web sites that provide video programming or allow users to upload video must obtain government permits and applicants must be either state-owned or state-controlled companies.” The policy will take effect at the end of this month.

Marketing New Year’s Eve Parties

As I write this there are 11 hours and 57 minutes until 2008. Entrepreneur Jann Yogman is banking that you are going to celebrate New Year’s Eve this year. He started New Year’s Nation, which is a ticket broker and organizer of New Year’s parties in big cities across the U.S.

Last year he launched with a virtual event that drew 5,000 people in five cities. They were connected by streaming video. Tonight there will be eight cities. If you want to book tickets in say, Los Angeles, it will be $150. Then you can watch partiers in New York, Boston, Seattle, or one of the other cities.

Higher Ed 2.0

The web already makes it easier to educate yourself. Now colleges and universities are putting their best classes online and charging nothing for them. Entire lectures are being posted on YouTube (like UC Berekely), iTunes, or on the school’s own web sites.

iTunes U has almost 30 universities participating. The top downloads aren’t lightweights either – #1 is a lecture from MIT physics professor Walter Lewin. He has 37 lectures posted and has become famous for his quirky style.

Not only are the world’s most brilliant thinkers writing blogs, they are on video and podcasts too. This is a renaissance of knowledge that is being viewed by not just students, but ordinary people all over the world. Think of how useful this is for college prep or to study before taking the GMAT or other courses.

iTunes to Get Movie Rentals

UPDATE: Less than a year after launching, Walmart shut down their video download service. The reason – poor performance. “Download sales equaled about 1 percent of the $24.5 billion in DVD and home video sales and rentals in 2006, but industry experts expect downloads to grow to 10 percent within a decade.”

Finally – movie rentals are coming to iTunes. Yesterday, Twentieth Century Fox signed a deal with Apple so you’ll be able to download DVD releases on iTunes. In the past you could buy movies from Disney, Paramont, and others. This is the first iTunes rental service.

While Apple isn’t the first to offer this service, they have better distribution. According to MarketingVox, most people don’t relish watching a movie from their PC or iPod. As of last year just 3% of Americans have downloaded full-length movies. NetFlix was going to offer this service in 2005, but couldn’t get the studios to agree to license their content.

Pringles to Air User Generated Ad on Christmas Day

Sometimes you get more than you ask for. That’s the case when Procter & Gamble asked their fans in the UK to come up with a new jingle for their ads. But a man from Scotland named Nils Elders made an entire commercial. Procter & Gamble liked it so much they will air it on prime time on Christmas Day in the UK.

The 40-second ad 25-year-old Elders $600 and three days to make. It features a bunch of dancing, singing Pringles chips dressed in Santa hats. He named the commercial “Jinglin’ Pringlin.”

Elders is a musician and won $4,000 as the winner of the contest. He said the commercial was inspired by South Park.

NewTube?

The New York Times has announced that they will begin featuring “citizen journalism” videos focusing on the upcoming presidential election. (That’s right, start your countdown clocks now, only 50 weeks left. Joy.)

Read/WriteWeb reports:

The videos will feature non-professional journalists and will run on the Op-Ed section of the site until February 5, so-called “Super Tuesday” when a large number of US states hold primary elections.

RWW also points out that the NY Times has run clips from Bloggingheads.tv since October.

However, I think this constitutes a new level of involvement from the New York Times. If you were never a comms major in college (ah, freshman year), the New York Times is an institution in print journalism. This the newspaper that’s won the most Pulitzer Prizes, the one with “All the News That’s Fit to Print,” the one that can get away with its own style guide (which does mean that they’re supposed to print things like “U.R.L.’s”). It’s one of the three largest print dailies in the US.

Tech Bubble Video – Hilarious!

If you’re debating whether we are in another tech bubble, this should help…

Hat tip Scott Wittig.