Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

Video Publishers Get Access to Google AdSense for Video

Google will today announce the beta launch of AdSense for Video–allowing video publishers to run graphical and text ads alongside their video content.

ClickZ has the details:

The beta program is an extension of Google’s In-Stream Video Ads, in operation since last May, but will center on the different ad formats now being made available. Graphical overlay ads, similar to what the company offers with certain YouTube videos, temporarily cover 20 percent of a video, and will be priced on a CPM basis. Text overlay ads, which appear as semi-transparent layers over the video or as a logo, will be cost-per-click, according to the company. The beta program will not place pre-roll, post-roll or interstitial video ads with video content.

LiveUniverse Comes to Revver’s Rescue

It’s true this time – user generated video sharing site Revver has been acquired by LiveUniverse. The number that’s been reported is that they paid around $5 million for the site. It’s a generous offer, akin to Microsoft’s spurned offer to buy Yahoo, only this buyout was welcomed.

Earlier this month Revver was hoping for $1.5 million or less in cash and for someone to take over the company’s debt. LiveUniverse was started by Brad Greenspan (founder of MySpace) came just in time. The relationship seemed on/off and Revver was quickly running out of money. They had previously raised almost $13 million in two rounds of funding.

Both companies are located in Los Angeles and Revver employees are expected to continue working under the new management. Revver was founded in 2004. Their affiliate program paid out 20% of ad revenue to whomever created the video.

Is Google Getting Greedy with Video Ads in Search Results?

There’s really no other way to dress this up. Google’s decision to test video ads as part of its normal search results is based on nothing other than greed. Period.

That said, can anyone say they wouldn’t do the same? After all, Google is dominant, has no real competitors, and is under pressure from Wall Street to explore new ways to maintain its revenue growth.

That’s why Google’s Marissa Mayer lets the NYT know about the upcoming test of video ads in the main search results.

At first, users will barely notice the change because the videos will not be immediately obvious. Ads with accompanying videos will have a small button with a plus sign. Google has increasingly used the plus icon to indicate that certain information — such as a map — can pop up on a search results page. Users that click the plus button on an ad will see a small video player that shows a commercial, movie trailer or other clip.

Video: Improve Your Business by Spying on Your Competitors

I had the pleasure of joining internet marketing legend Dr. Ralph Wilson for a number of video interviews during PubCon 2007.

In this second installment, we chat about how you can keep track of your competition and use their screw-ups to benefit your business.

It’s only quasi-evil. >:D

Yahoo Acquires Video Platform Maven Networks

Subscribers of the Marketing Pilgrim Link Blog would have spotted a rumor two weeks back that Yahoo had acquired online video publisher Maven Networks. Today, Yahoo confirms the $160 million acquisition.

Yahoo’s press team tells us it’s a win for both publishers and advertisers.

For publishers:

Video monetization services, allowing publishers to take advantage of Yahoo!’s display sales force and advanced technologies to help them maximize their video advertising dollars.

For advertisers:

More inventory and more diverse choices, both on Yahoo! and across its growing network, increasing audience reach and creating a more appealing advertising experience for consumers.

Along with Maven’s easy-to-use video publishing platform, Yahoo picks-up the company’s network of media clients which include Fox News, Sony BMG, CBS Sports, Hearst, Gannett, Scripps Networks, and the Financial Times.

comScore Drops the Ball: The Truth About Online Video and the Writers’ Strike

It’s been a month, and it looks like it’s time for the spurious connection between the writers’ strike and the rise in online video viewership to be revived. This time it’s comScore making the specious connection between the writers’ strike, no new television shows and increased online video viewership.

Just so that there’s no doubt as to the wrongheadedness of comScore’s conclusions, here’s what they said in Friday’s press release:

With the writer’s [sic] strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content. It appears that online video is stepping in to help fill that void.

Yahoo Really Does Live! Er, Yahoo! Live Lives

Late last month, rumors abounded that Yahoo was launching a “lifecasting” site, Yahoo! Live. And last night, Yahoo indeed welcomed a new arrival to the family as Yahoo Live went live.

Unfortunately, while they did launch last month in closed beta to Yahoo employees, Yahoo Live has already begun experiencing serious problems. Marshall Kirkpatrick of ReadWriteWeb reported that while lifecasting the Yahoo Live launch, once more than give people started watching his video stream, they began having serious problems. At the time, the service had only a few hundred participants, but received an influx of visitors from Twitter and suffered a nervous breakdown began malfunctioning.

However, Marshall still had some big positives for the service, which he seemed to like on the whole. Marshall believes that live video is on its way up. Another major plus for the service was that they had the Yahoo Live API ready to launch as well.