There’s no other way to ensure your success than to tell everyone a month before your private beta launch that there will be failure in your new service. Announced last month, YouTube-rivaling Hulu.com will have failures, as George Kliavkoff, NBC Universal’s chief digital officer, told MediaPost (speaking at the Online Media, Marketing & Advertising conference Monday):
“The most important thing is to not be presumptuous about what’s going to work,” Kliavkoff said.
But to fail successfully, he added, you have to fail fast in order to quickly identify your errors and cut your losses. Success involves setting up “processes to fail fast,” he said.