Robert Scoble has a video interview with Drew Lanham, Senior Vice President for Nexidia, a company that can match contextual ads, such as AdWords, with keywords from audio files of podcasts or videos.
How’d they do it? They match the phonetics of the audio to a database and display ads that match the phonetics.
Watch the video to see how it works.
I’m guessing this matches up perfectly with Google’s recently expressed thoughts on acquisition targets.



If you though 







