Only one week has passed since NBC / News Corp announced the name of their online video project – Hulu.
And it was TechCrunch that made us all laugh when they ironically translated Hulu into Swahili – meaning, among other things, “cease” and “desist”.
Observations like that usually fizzle away – at least Jason Kilar, Hulu CEO, wishes it would. Yesterday, Lulu Enterprises confirmed that they have filed a law suit against N-F Newsite LLC (the operating company) for “trademark infringement, unfair and deceptive trade practices and for federal cyberpiracy” in a US District Court on August 22.
Lulu alleges that Hulu, as a result of their recent name and Internet domain announcements, have intentionally attempted to create confusion in the marketplace.
Hulu, in name, as a mark and in their business as a digital content distribution platform, represents a definitive encroachment.