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NewTube?

The New York Times has announced that they will begin featuring “citizen journalism” videos focusing on the upcoming presidential election. (That’s right, start your countdown clocks now, only 50 weeks left. Joy.)

Read/WriteWeb reports:

The videos will feature non-professional journalists and will run on the Op-Ed section of the site until February 5, so-called “Super Tuesday” when a large number of US states hold primary elections.

RWW also points out that the NY Times has run clips from Bloggingheads.tv since October.

However, I think this constitutes a new level of involvement from the New York Times. If you were never a comms major in college (ah, freshman year), the New York Times is an institution in print journalism. This the newspaper that’s won the most Pulitzer Prizes, the one with “All the News That’s Fit to Print,” the one that can get away with its own style guide (which does mean that they’re supposed to print things like “U.R.L.’s”). It’s one of the three largest print dailies in the US.

Tech Bubble Video – Hilarious!

If you’re debating whether we are in another tech bubble, this should help…

Hat tip Scott Wittig.

YouTube Expands Advertising Partnership Program Again

Back in May of this year, YouTube began allowing its “most popular and prolific original content creators” to become partners and receive profits from ads displayed alongside their videos, and other revenue sharing models. These lucky few included such noted contributors at lonelygirl15. Despite promises to bring the program to more of their content creators, for the last seven months there hasn’t been any news on this front.

Today, YouTube announces that they’re opening up the Partners Program to a much broader group of videomakers. Anyone in the United States or Canada can apply to be in the Partners Program now.

The other criteria:

  • You create original videos suitable for online streaming.
  • You own the copyrights and distribution rights for all audio and video content that you upload — no exceptions.

Social Shopping Experience Wins Best Invention of 2007

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

The technology was developed for renowned fashion designer Nanette Lepore and was tested at Bloomingdale’s early this year. Aimed at young women, they can get other’s opinions on what clothes look good and what their peers are buying. They can also text message, IM and email each other about their shopping choices. Live video feeds show what they try on, send a video of an outfit, and get friends feedback. They can also try on outfits virtually. Retailers get something out of the experience too – real time feedback on inventory, buying habits, and preferences for a pretty fickle group of shoppers.

Imeem Offers Universal’s Music Free

The music industry has had a lot of shakeups recently, and here’s yet another. Social media community imeem has signed a licensing deal with Universal Music group, the largest music label in the music industry. Now you can listen to Universal’s streaming music and watch videos free.

Rather than make money on the music, they show ads and split ad revenues. This isn’t a new model, of course and I wonder what the artists make from it.

Universal is finding ways to get around Apple’s stronghold by not only working with imeem, but also with cell phone provider Nokia. There Comes With Music feature comes with a one-year, unlimited access music download service. Not only are the songs available on your cell phone but you can keep any music you downloaded after your subscription expires.

PR Leap Introduces Social Media Press Releases

I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence. Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

I’ve long recommended PRLeap (and Clickpress) as an SEO press release distribution option for small businesses. It’s ideal for small budgets or for times you don’t need or want a lot of extra features. You just want a link.

Google Philandering Behind DoubleClick’s Back?

Yesterday we mentioned that it looked like the FTC would soon give the Google/DoubleClick acquisition the green light after all. But Google’s not going to let that stop them: paidContent reports today that Google is exploring more partnerships, regardless of whether their current deal goes through:

the company also hopes to charm ad agencies and TV networks that appear increasingly concerned about the online giant’s respective online ad moves and its audience measurement agreement with EchoStar.

They didn’t, however, ignore the pending merger completely:

In terms of looking for the connectivity tissue between supply and demand, DoubleClick fits very squarely into our strategy. Given that strategy, one of the things we exploring the ability to work with multiple partners. We feel very strongly that the deal should be approved, in light of the approvals our competitors have received.