AOL purchased Truveo over a year and a half ago—and now it appears that they’re getting serious about dominating the video searchscape. Today they relaunch in an attempt to become the authoritative video search engine, directing searchers to clips on YouTube and Metacafe embedded on Truveo as well as news videos and copyrighted, licensed video content on official websites.
Timothy Tuttle, CEO and co-founder of Truveo and senior vice president of AOL Video, explains:
There has been an explosion in the amount of professionally produced video that’s available on the Web. While today’s popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video. The new Truveo.com solves this problem, so whether it’s a dog riding a skateboard or the latest episode of “The Daily Show,” Truveo.com is the one-stop site for finding videos from across the Web.