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An Alternative to Advertising?

The New York Times today covers the history of micropayments. Once heralded as the next wave in economics and banking, micropayments were quickly maligned in academic circles. Processing costs were just one reason of many cited to explain why the phenomenon would never catch on—especially online.

And yet today, micropayments seem to be thriving online. Single-song download services, with songs priced as low as $0.94 and stock photos from $1 are just a few examples of a system that seems to have found its home on the Internet.

After citing this example, however, the New York Times goes on to state that micropayments are ultimately failing online—and one reason for this is Google AdSense.

vTap Will Revitalise Mobile Video Search

vTap Veveo™, a Massachusetts based company funded by VC (originally to work on their concept of Video on IP for personalised television), will launch a new video search application on September 10 – designed specifically for mobile the creators hope that vTap will revitalise users enthusiasm for media on the small screen.

Rafe Needleman, over at Webware, was also lucky enough to get a personal demo of the new app from founder and CEO, Murali Aravamudan – who outlined the concept behind the solution.

[The] service does not dive into the actual audio or video content of files to create its search index. Rather, it uses the metadata (tags, and text on the page where the file is hosted) to create its video index.

YouTube Premiering InVideo Ad Format

Showing 3 billion minutes of videos every month, Google-owned YouTube is the top video destination on the Internet today. And starting tomorrow, marketers will have another reason to turn to YouTube—a new InVideo ad format designed to offer high engagement without negatively impacting the user experience. As an alternative to preroll and postroll ads, InVideo ads offer more engagement, less disruption for viewers and lower video abandonment rates—a win all around.

New InVideo Ads from YouTube appear at the bottom of the video player 15 seconds into the video
Screen shot of an InVideo ad. View this video to see the animated ad.

InVideo Ads appear 15 seconds into the selected video, occupying the bottom 20% of the video player. If a user doesn’t click on the ad within 10 seconds, it minimizes for the duration of the video. The time marker at the bottom of the video player features a gold stripe to indicate the 10 seconds when the InVideo Ad displays. While the InVideo Ad displays, there is an option to close the ad, but less than 10% of YouTube users exercised that option. After the ad minimizes, an arrow in the bottom right offers the opportunity to expand it at any time.

Google Makes Maps Embeddable, Adds YouTube to News

Andy is off gallivanting around, leaving me here to do all the dirty work. Stupid conference. So,
time for the daily dose of Google news.

Google Maps Now Embeddable
Google announced today on their Lat Long Blog that Google Maps will now features embeddable HTML for Google Maps, similar to YouTube’s embeddable videos.

To embed your map, create the map in Google Maps: directions, business listings, photos, or whatever else you want to include. Google Lat Long Blog offers a few examples of how this service might be used, including to indicate a business’s location on their website, or to share your geotagged photos.

link to this page code
Once you’ve created the map, click on the “Link to this page” in the upper right corner. As with YouTube, the embed HTML appears so you can cut and paste the code (an iframe) into your blog or website.

Truveo Relaunches to Dominate Video Search

AOL purchased Truveo over a year and a half ago—and now it appears that they’re getting serious about dominating the video searchscape. Today they relaunch in an attempt to become the authoritative video search engine, directing searchers to clips on YouTube and Metacafe embedded on Truveo as well as news videos and copyrighted, licensed video content on official websites.

Timothy Tuttle, CEO and co-founder of Truveo and senior vice president of AOL Video, explains:

There has been an explosion in the amount of professionally produced video that’s available on the Web. While today’s popular video sharing sites offer a wide variety of user-generated video, they rarely give users the opportunity to find professional, mainstream video. The new Truveo.com solves this problem, so whether it’s a dog riding a skateboard or the latest episode of “The Daily Show,” Truveo.com is the one-stop site for finding videos from across the Web.

Family Guy Creator Bringing New TV Shows to Google AdSense

While other networks are busy figuring out how to sue Google for video copyright infringement, or set up a competitor, Media Rights Capital is embracing Google’s syndication potential.

AP is reporting a new deal that will see new shows from the creator of the animated TV show “Family Guy” and Raven-Symone from Disney Channel’s “That’s So Raven” syndicated across Google’s AdSense publisher network.

The programs will appear in a video box that a user would click on to start. The box will be packaged with banner advertising and video ads that will appear either before or after the programming.

Seth MacFarlane, creator of “Family Guy,” will produce short videos featuring new characters, while Raven-Symone will be in a “how-to” show, the company said.

Google Wants Viacom to Serve up Stephen Colbert & Jon Stewart

Stephen ColbertDo you get the feeling that the Google/Viacom $1B law suit is going to be a huge circus? No? Then you might change your mind when you learn that Google has added the names of Jon Stewart and Stephen Colbert to the list of Viacom employees it wants to see on the stand, according to docs filed in the U.S. DIstrict Court, says CNET.

The two companies entered the names of people they each wish to depose in court, according to documents filed in U.S. District Court for the Southern District of New York last week. Google, which acquired YouTube last October, wants to depose at least 30 people in addition to Colbert and Stewart. Among them are Viacom Chairman Sumner Redstone and CEO Philippe Dauman.