Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

YouTube Expands Advertising Partnership Program Again

Back in May of this year, YouTube began allowing its “most popular and prolific original content creators” to become partners and receive profits from ads displayed alongside their videos, and other revenue sharing models. These lucky few included such noted contributors at lonelygirl15. Despite promises to bring the program to more of their content creators, for the last seven months there hasn’t been any news on this front.

Today, YouTube announces that they’re opening up the Partners Program to a much broader group of videomakers. Anyone in the United States or Canada can apply to be in the Partners Program now.

The other criteria:

  • You create original videos suitable for online streaming.
  • You own the copyrights and distribution rights for all audio and video content that you upload — no exceptions.

Social Shopping Experience Wins Best Invention of 2007

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

The technology was developed for renowned fashion designer Nanette Lepore and was tested at Bloomingdale’s early this year. Aimed at young women, they can get other’s opinions on what clothes look good and what their peers are buying. They can also text message, IM and email each other about their shopping choices. Live video feeds show what they try on, send a video of an outfit, and get friends feedback. They can also try on outfits virtually. Retailers get something out of the experience too – real time feedback on inventory, buying habits, and preferences for a pretty fickle group of shoppers.

Imeem Offers Universal’s Music Free

The music industry has had a lot of shakeups recently, and here’s yet another. Social media community imeem has signed a licensing deal with Universal Music group, the largest music label in the music industry. Now you can listen to Universal’s streaming music and watch videos free.

Rather than make money on the music, they show ads and split ad revenues. This isn’t a new model, of course and I wonder what the artists make from it.

Universal is finding ways to get around Apple’s stronghold by not only working with imeem, but also with cell phone provider Nokia. There Comes With Music feature comes with a one-year, unlimited access music download service. Not only are the songs available on your cell phone but you can keep any music you downloaded after your subscription expires.

PR Leap Introduces Social Media Press Releases

I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence. Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

I’ve long recommended PRLeap (and Clickpress) as an SEO press release distribution option for small businesses. It’s ideal for small budgets or for times you don’t need or want a lot of extra features. You just want a link.

Google Philandering Behind DoubleClick’s Back?

Yesterday we mentioned that it looked like the FTC would soon give the Google/DoubleClick acquisition the green light after all. But Google’s not going to let that stop them: paidContent reports today that Google is exploring more partnerships, regardless of whether their current deal goes through:

the company also hopes to charm ad agencies and TV networks that appear increasingly concerned about the online giant’s respective online ad moves and its audience measurement agreement with EchoStar.

They didn’t, however, ignore the pending merger completely:

In terms of looking for the connectivity tissue between supply and demand, DoubleClick fits very squarely into our strategy. Given that strategy, one of the things we exploring the ability to work with multiple partners. We feel very strongly that the deal should be approved, in light of the approvals our competitors have received.

NBC Pulls Videos from iTunes

NBC’s contract with the iTunes store has expired, which means NBC no longer has content on the site. That means Battlestar Galactica, The Office, NBC News, CNBC, NBC Sports, and other popular show are gone. The two have been long fighting over pricing.

NBC has launched a number of new initiatives like NBC Direct where downloads are free. They also have deals with NetFlix and others to distribute their content, often free, rather than the $1.99 charged on iTunes. NBC wanted to experiment with different prices and bundles but iTunes refused.

The problem with NBC Direct Player is that it requires Internet Explorer, a proprietary player, and the latest .Net framework. You can watch the videos 7 days after they are released and they expire 48 hours after you begin watching a movie. You can’t watch them on another computer or on a portable video player like your iPod. A Mac version is planned for next year.

Could Pioneer’s SyncTV Service Hit All the Right Buttons?

image Having taken a quick look at Pioneer Electronics announced online TV platform SyncTV, I’m pretty excited about it.

Here’s what Reuters says the new service will offer:

  • Monthly subscription fees of $2 to $4, or;
  • Buy single episodes instead at $2 per episode
  • Videos will offer surround-sound
  • Resolution will be at least DVD-quality with some in HD
  • Can be transferred to portable devices (except iPod)
  • Will work with Windows and Macs

SyncTV won’t be ready until January and hasn’t yet disclosed which content partners it has lined up.

I like that I can pay a reasonable monthly fee and get DVD/HD quality content that I can move from computer, to TV, to portable player. The biggest question is what video content will SyncTV offer? I’ve yet to find a single online video service that offers a large catalog of content.