CBS is apparently really working to find something that will stick. Two weeks ago they were talking about social networking and making their content more portable. Now they’re working on “EyeLab,” a studio dedicated to turning glossy 30- to 60-minute shows into bite-sized web clips. Even more revolutionary, CBS is also planning to involve users in not only watching video clips but making and uploading their own mashups of CBS clips.
Perhaps most revealing is the attitude of CBS’s President of Marketing, George Schweitzer. He states, “Online video is not just about TV shows as we know them, and EyeLab content is not for TV.”
Expanding on that idea, MediaPost writes: