The Next Net announces today that video search engine Blinkx is developing a video for AdSense model. The service is code named “Project Trilby,” but will be released as “AdHoc” on Monday.
Blinkx’s solution is appealing because, as a video search engine, they’ve already striven for relevance in their video search results. Now they’re just extending that relevance into advertising as well. Blinkx indexes dialogue in video as well as accompanying text to determine what a video is about–and what ads should be served alongside it. Erick Schonfeld of the Next Net got to see a live demo of the product and its various ad models. He was most struck by one in particular: