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Blinkx Developing Video for AdSense, Release Set Monday

The Next Net announces today that video search engine Blinkx is developing a video for AdSense model. The service is code named “Project Trilby,” but will be released as “AdHoc” on Monday.

Blinkx’s solution is appealing because, as a video search engine, they’ve already striven for relevance in their video search results. Now they’re just extending that relevance into advertising as well. Blinkx indexes dialogue in video as well as accompanying text to determine what a video is about–and what ads should be served alongside it. Erick Schonfeld of the Next Net got to see a live demo of the product and its various ad models. He was most struck by one in particular:

Combine Joost with YouTube and You’d Get Veoh TV

It seems like form Disney exec Michael Eisner is determined to make online video his next domain, with the beta launch this week of Veoh TV.

Veoh TV will display both user-generated videos from sites such as Google’s YouTube as well as episodes streamed by major TV networks like ABC and Fox, organizing them in channels much the way a standard TV program guide does.

The free downloadable program will display streaming video full screen, complete with whatever advertising the creator has placed in them. It also will save videos from sites that allow downloading, although it won’t access sites that sell videos.

YouTube Gets Remixed and Goes Mobile

By Brittany Thompson

Yesterday, YouTube visitors were greeted with a message hinting that a new mobile feature was “Coming Soon.” Today, YouTube unveiled not one but TWO new features: YouTube Mobile and YouTube Remixer.

The new services were first noticed in two separate forum discussions over at Google Blogoscoped. The first post highlights the new YouTube Mobile technology, which is available at m.youtube.com. I hopped over there to check it out and was greeted by an ominous warning page, which cautions users to “upgrade to an unlimited data plan” with their cellular companies before using YouTube Mobile. (While the YouTube service itself is free, cellular companies usually charge for the data transfers.)

Google Toys

First, Google comes out about their video fingerprinting tool (we mentioned it earlier this week)
(via Barry Schwartz at SEL)

Next, a WMW thread mentions that Google AdSense has started testing a feature for you to choose which sites are allowed to publish ads using your AdSense code, specifically to be able to report “unauthorized sites that have displayed ads using your AdSense publisher ID within the last week.”

(via Barry Schwartz at SERoundtable.)

Finally, at the SMX session on personalized search, Matt Cutts stated that if you want to turn off personalized search, append &pws=0 to the end of your search URL. I believe he also suggested that someone could make a Firefox extension to include the parameter (and get a lot of links!).

Google’s Video Search Engine

Philipp Lenssen of Google Blogoscoped reports that Google Video search has morphed into a video search engine, featuring videos from more than just Google Video and YouTube. Their results will include, according to the Google Operating System blog, “Metacafe, iFilm, Grouper, Yahoo Video, MySpace, Break.com, Daily Motion, Vimeo, Veoh, AOL Video, Jumpcut, Revver, Guba, [and the] BBC.”

Unsurprisingly, “YouTube dominates the search results,” I’m guessing not because of Google’s acquisition but more because of sheer numbers.

The video search interface will use frames much like Google Image Search does. The initial SERP will feature previews of videos hosted on YouTube and Google Video and thumbnail stills from videos hosted on Metacafe, Break and Veoh.

Paid Video Out, Ad Video In

According to an America’s Network article, paid video downloads are on the way out and advertising based video downloads are on the way in.

Now it might not take a genius to figure out that people are more likely to download a video sprinkled with a few ads over shelling out hard earned cash, but according to America’s Network it seems that Forrester Research felt like digging a little deeper to prove the point.

It may still be a little early to declare paid video dead as America’s Network states “The research firm (Forrester) branded the paid video download market as a dead end and will have its swan song in 2007 when it is projected to generate $279 million in revenue, up from $98 million last year.”

When Viral Videos Don’t "Blend" As Planned

By Ryan Douglas

This week a team from our company went to Internet Retailer conference as did many of you who read this. We (and I say we because everyone in this company contributed in one way or another) were very proud of our own Tim Jackson and his first speaking engagement at the conference session. Our team had a great time and became well informed of new e-commerce topics, networked with many, and probably partied it up too (the real reason people go to these conferences). But enough of the shameless self plug…

In a previous post this week Greg Howlett brought up the topic of Blendtec and their popular viral marketing videos “Will it Blend?”. The effectiveness, positive or negative, of viral marketing has become increasingly more popular over the last few years. It seems like everyone remembers at least one silly commercial during a Super Bowl halftime, but don’t’ recall what the actual product or service was. We likely told all of our friends about this funny commercial, probably found it online and emailed it to several others, thus completing the viral marketer’s ultimate goal. Blendtec’s success with some home made videos from their test labs worked extremely well for them, did not cost much to produce at all, and seems to really have influenced people to purchase their products; way to go! Now we have videos of users at home blending up all sorts of items (much to Blendtec’s disclaimer not to) and I can watch everything from a Wii remote to operating systems (on cd) get blended up.