Marketing Pilgrim's "Video" Channel

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Video: Marketing is No Longer a One-way Dialog

Earlier this year Microsoft Digital Advertising Solutions put together a video that explains why the old way of advertising is no longer reaching your target customer.

Every marketer will laugh at the many truths in this video…

Viacom: Copyright Detection or Not, Lawsuit Still On!

Google unveiled its long-awaited copyright detection system for YouTube earlier this week. But for at least one company, it’s not enough. According to MediaPost, Viacom says the law suit is still on.

Although he welcomed the technology, Viacom attorney Donald Verrilli then characterized the fix as too little, too late. “We’d have been a lot happier if they’d put this in place when they launched,” he said during the scheduling conference.

This week, Mike Fricklas, Viacom General Counsel, offered a slightly more conciliatory response: “We’re delighted that Google appears to be stepping up to its responsibility and ending the practice of profiting from infringement.”

Viacom will continue to pursue the suit seeking past damages:

Google’s YouTube Antipiracy Tool – Is it Enough?

image Google has finally unveiled their copyright protection system for YouTube. The reactions have been mixed. While the system appears to be effective, it requires copyright holders to provide Google with full copies of any video they want policed.

The automated YouTube video ID system looks at all video as it is uploaded and tries to match it with a database of visual abstractions of the copyrighted material that has been provided by content owners. If the system finds a match it will either block it, post it, or–depending upon the policy specified by the content owner–put ads on it, with the revenue being shared with the content owner.

Even Gorillas Love Phil Collins

It’s rare to find a TV commercial worthy of sharing with Marketing Pilgrim readers–unless you count Ask.com’s Chicks With Swords.

Anyway, thanks to Paul Woolmington, I can share this great Cadbury’s ad from the UK.

Enjoy!

So, what does it all mean? Here’s what Cadbury has to say

Google Earth Gets YouTube Videos

If you’re the kind of person that’s wasted endless hours using StumbleVideo, then you may not want to read this next announcement.

Google has added geotagged YouTube videos to its Google Earth app, allowing you to view videos related to locations around the world.

The new layer enables users to zoom in on any location on the planet and view YouTube videos related to that place.  For example, a trip to Maui offers videos of surfing, snorkling and exotic sea life, while users who fly to Chamonix-Mont Blanc, France, can watch breathtaking videos filmed at the highest points of the Alps.

Video: Post-It Notes Waterfall by Eepybird

At the WebTrends Engage conference Eepybird–the wacky guys behind the Diet Coke/Mentos experiments–provided a sneak-peak at their next experiment.

Watch what the guys can do with a few thousand Post-It notes.

Can’t see the video? Watch it here.

They plan to put together experiments with hundreds of thousands of the sticky colored notes.

You saw it here first!

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YouTube Videos Join Google AdSense

Last week we reported the testing of AdSense ads with YouTube content. Today, Google officially launches its new YouTube “video units”, allowing web content owners to display video content complete with AdSense.

Here’s how it works…

Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.