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Nielsen to Provide Demographics for Google TV Ads

image Google has partnered with the Nielsen Company to help the search engine better understand the demographics of those who view its Google TV Ads, reports the NYT.

The multi-year deal will start of small, but will likely grow as Google expands beyond the rather limited network of just 13 million viewers provided by its partner DISH Network.

Google TV Ads are already more sophisticated in their reporting than most TV commercials.

Google…analyzes the data from set-top boxes to determine exactly which ads were watched or skipped, with a second-by-second breakdown…The reports from Google can pinpoint the moment when viewers most commonly changed the channel, potentially helping marketers shape the creative work on their commercials. For instance, if viewers are turning the channel after seven seconds, the agency might revisit the opening of the ad.

Viacom: Well, We Might Play Nice Later

Earlier this week, Viacom reaffirmed their commitment to suing Google (hey, we all have to be committed to something, right?). Commenting on that decision, I said that Viacom should at least be willing to work with Google’s new anti-piracy tool.

And according to Reuters, it appears that they might:

“I suspect at some point in the future we’ll work with Google,” [Viacom Inc Chief Executive Philippe] Dauman said at the Web 2.0 Summit in San Francisco.

Of course, how willing the companies are to work together may depend on the nature of the eventual settlement.

Viacom also commented on the copyright agreement they signed this week (along with CBS, MSFT, Fox, MySpace, Disney and NBC), which included “blocking pirated material before it is loaded on a site for public access.” This could be a potential quibble with Google’s new anti-piracy system, which may allow copyrighted clips to be posted briefly before they are detected.

Viacom Publishing "Daily Show" Clips

image Viacom wants you to know that it’s not a big meany who doesn’t want you to get your fix of Comedy Central shows. Sure, the media giant is suing Google and YouTube for copyright infringement, but they started it!

To demonstrate just how online video-friendly it is, the company is going to publish 13,000 video clips of “The Daily Show With Jon Stewart”–that’s just about every minute of the show since its 1999 start.

The database is searchable by both date and topic, making it a potential bonanza for students of American pop culture. If you want to see what host Jon Stewart has had to say about former First Lady Barbara Bush or ill-fated Kentucky Derby winner Barbaro, you can find the clips and put them in context by seeing what else was featured on the same day.

Video: Marketing is No Longer a One-way Dialog

Earlier this year Microsoft Digital Advertising Solutions put together a video that explains why the old way of advertising is no longer reaching your target customer.

Every marketer will laugh at the many truths in this video…

Viacom: Copyright Detection or Not, Lawsuit Still On!

Google unveiled its long-awaited copyright detection system for YouTube earlier this week. But for at least one company, it’s not enough. According to MediaPost, Viacom says the law suit is still on.

Although he welcomed the technology, Viacom attorney Donald Verrilli then characterized the fix as too little, too late. “We’d have been a lot happier if they’d put this in place when they launched,” he said during the scheduling conference.

This week, Mike Fricklas, Viacom General Counsel, offered a slightly more conciliatory response: “We’re delighted that Google appears to be stepping up to its responsibility and ending the practice of profiting from infringement.”

Viacom will continue to pursue the suit seeking past damages:

Google’s YouTube Antipiracy Tool – Is it Enough?

image Google has finally unveiled their copyright protection system for YouTube. The reactions have been mixed. While the system appears to be effective, it requires copyright holders to provide Google with full copies of any video they want policed.

The automated YouTube video ID system looks at all video as it is uploaded and tries to match it with a database of visual abstractions of the copyrighted material that has been provided by content owners. If the system finds a match it will either block it, post it, or–depending upon the policy specified by the content owner–put ads on it, with the revenue being shared with the content owner.

Even Gorillas Love Phil Collins

It’s rare to find a TV commercial worthy of sharing with Marketing Pilgrim readers–unless you count’s Chicks With Swords.

Anyway, thanks to Paul Woolmington, I can share this great Cadbury’s ad from the UK.


So, what does it all mean? Here’s what Cadbury has to say