Marketing Pilgrim's "Video" Channel

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YouTube vs. MySpace video: Copyright

As we mentioned last week, News Corp CEO Peter Chernin says Google needs to do more to prevent copyright infringement on YouTube. The company that owns MySpace plans to launch their own video site this month. Rather than being mostly user-generated, the videos will be professionally produced content with shows from Fox and NBC Universal.

Chernin says MySpace does more to track and filter copyrighted material than Google does. Neither are immune to lawsuits over the issue. News Corp is being sued by Universal Music Group. Google of course is being sued by Viacom.

Google for their part leaves it up to the content owner to notify them if a video violates copyright. They do remove the content but don’t filter or actively police content like MySpace does now. At the urging of Universal Music Group, MySpace added filtering software (but it wasn’t enough to avoid the lawsuit).

Kevin Rose, Pete Rojas, Cory Doctrow Admit to Being Virgins

It seems some of the blogosphere’s A-list have come-out and admitted they’re virgins–Virgin America flyers, that is.

Check out the latest online promotional cartoon for Virgin America’s Virgin Americans and see if you can spot the famous bloggers: Xeni Jardin, Cory Doctrow, David Pescovitz, and Mark Frauenfelder of Boing Boing; Pete Rojas of Engadget; Alex Albrecht and Kevin Rose of Diggnation.

Video not loading? Watch it here instead.

UC Berkeley Posts Lectures on YouTube

The always-progressive UC Berkeley is claiming to be the first university to post classes on YouTube. They have over 200 videos added so far. The school says they are the first to do this. The videos are at The site starts a video that’s an advertisement for the school and the page is in UC Berkeley colors.

They plan to continue to add videos of classes on the site. So far there are plenty of science courses: chemistry, physics, and biology. There are a few search-engine technology courses. That is where I’ll spend my time! One was given in 2005 by Google co-founder Sergey Brin. He spoke about how he is surprised that Wikipedia works so well and then about the transition to when search rankings started to matter to people.

CBS Experiments With Its Video Content

CBS is apparently really working to find something that will stick. Two weeks ago they were talking about social networking and making their content more portable. Now they’re working on “EyeLab,” a studio dedicated to turning glossy 30- to 60-minute shows into bite-sized web clips. Even more revolutionary, CBS is also planning to involve users in not only watching video clips but making and uploading their own mashups of CBS clips.

Perhaps most revealing is the attitude of CBS’s President of Marketing, George Schweitzer. He states, “Online video is not just about TV shows as we know them, and EyeLab content is not for TV.”

Expanding on that idea, MediaPost writes:

Adobe Launches New Media Player

The Adobe Max 2007 conference is going on right now in Chicago, and yesterday the company announced the release of their new Adobe Media Player.

The Adobe Media Player is an AIR application designed to give users the ability to view and enjoy Flash video content wherever and whenever they want, both online and offline. Instead of scraping content from the web, Adobe Media Player will be enhanced by content publishers. Additionally, publishers who would like to monetize their content via advertising will be offered a co-branded version of the player.

Adobe Labs gives a fairly explicit breakdown of how their new media player can be used and enhanced by end-users and content publishers. Some examples include discovering new Internet TV shows, automatically downloading new episodes of your favorite TV shows, and managing personal collections of Flash videos for end-users as well as dynamically delivering banner ads and increasing viewership through RSS for content publishers.

YouTube Offers AdSense Monetized Video Players

image 2007 was supposed to be the year of mobile content, but it’s shaping-up to be the year of the online video.

YouTube is rolling out a new AdSense enabled video player that can be embedded into any web site. After a slow start, Google’s making up for lost time with this second YouTube announcement in six weeks.

Just like the existing customized YouTube players, you can select which channels to show or let Google target the videos based on your site’s content. The ads appear to run at the top of the YouTube player, keeping them in view but not annoyingly so.

Not everyone will see the new AdSense options. Here’s the YouTube page for the custom player–if you’re one of the lucky ones, you’ll see the screen below:

Google Video Home to Pirates!

We didn’t mention it (too many bad scraper experiences, perhaps?), but last Wednesday was Talk Like a Pirate day. According to the National Legal and Policy Center, Google’s taking it a bit far:

Earlier this summer, the National Legal and Policy Center (NLPC) researched the extent of copyrighted material being hosted on Google Video and released a “Top 50” list of apparently copyrighted movies. In the latest “spot check” of the site conducted from September 10 to September 18, NLPC discovered 300 additional instances of apparently copyrighted films, including over 60 movies released this year.

Additionally, the copyrighted videos have been viewed over 22 million times. The NLPC provided a list of the movies they found, as well as screenshots.