Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

Sony Re-launches Grouper as Online Video Incubator

Sony Pictures Entertainment has decided that its $65 million investment in video site Grouper shouldn’t be wasted on a futile attempt to compete with YouTube. Instead, the company has re-named the site Crackle and will use it to fund short online videos by aspiring filmmakers, according to the NYT.

Realizing that user-generated video doesn’t attract big-spending advertisers, Sony decided to provide cash payments to some video produces – ranging from a few thousand to more than $10k per video.

Joost’s Not Yet Out of Beta, But Already Facing "Joost Killers"

Wow, it’s official, Joost is over-hyped!

The company hasn’t left beta, has barely opened-up use to the public and already we’re seeing stories claiming to have found the “Joost Killer”. In this case, Ars Technica is reporting on Microsoft’s joint effort with UK company Skinkers to build LiveStation – which allows PC users to watch live television streams on their computer screen.

…the Microsoft Research team has created a way to stream live television over a peer-to-peer network and use Silverlight to display multimedia content on the client’s system. “This product allows you to steam live television on a computer over a peer-to-peer network, which means you don’t need to use all the traditional server infrastructure and bandwidth associated with streaming,” said Matteo Berlucchi, co-founder of Skinkers.

The BBC Questions Its Own Use of Online Video

Now here’s something refreshing. The BBC is evaluating its liberal use of online videos to ensure that it’s able to provide quality content that adds to news stories. Pete Clifton, head of BBC News Interactive, told a London conference audience that simply uploading lots of news video clips without context, will lead to less people watching online videos.

His team conducted a trial to evaluate their use of news videos. They discovered that video should be used to compliment a story, not replace it. Likewise, stand alone videos had much less appeal than those embedded alongside written stories.

The Next Ad Frontier: Mobile Video?

With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next appealing ad frontier.

Based on Telephia’s 35,000 mobile subscribers and 1200 mobile video users in the US, the study found that mobile video revenues in Q1 2007 increased 198% over the previous year, and that mobile video users had the best ad recall of any mobile data user group.

Measurement 

2006

2007

Growth

Mobile Video Quarterly Revenues (in millions)

$49

$146

198%

# of Subscribers (in millions)

3.3

8.4

155%

Penetration (as proportion of all mobile subscribers)

1.6% 

3.6%

 

Source: Telephia Mobile Video Report, June 2007

YouTube’s Unnamed Challenger at Least Names CEO

The supposed YouTube challenger being built by NBC and News Corp has yet to be named, it has however named a CEO.  Jason Kilar, a former Amazon.com exec, has been tapped for the role.

Kilar, 36, was key executive at Amazon.com for nearly a decade until leaving the online retailer last year, NBC Universal and News Corp. said in a statement.

“We are very pleased to have an executive of Jason’s caliber take the reins of our groundbreaking joint venture,” NBC Universal Chief Executive Jeff Zucker said in a statement. NBC Universal is a unit of General Electric Co. (GE).

In honor of the new CEO, maybe they should name it YouTubeKilar! ;-)

When User Generated Video Contests Backfire

One of the hottest marketing trends of late is to get your customers to create your next ad campaign for you. It worked for Doritos and their Super Bowl ad contest, but sometimes it can backfire, as Chevy can attest to.

Malibu Caribbean Rum is the latest big brand to get its reputation slightly singed when their YouTube video contest backfired. Malibu asked for video entries, offered a $25k prize and even had Efren Ramirez of “Napoleon Dynamite” help with the judging.

Unfortunately, when the winner was declared, some entrants cried fowl, suggesting that contest was rigged.

MySpace to Launch YouTube Killer Tomorrow

The New York Times reports that MySpace will launch its alternative to YouTube, MySpace TV, tomorrow. The article calls this a “refurbishment” of MySpace’s 18-month old video sharing service and possibly their branded video channels, announced last month.

The Times cites comScore stats that say that 50.2 million online video viewers used MySpace in April—not too far behind YouTube’s 57.9 million viewers. However, YouTube still serves a wider geographical audience and far more videos than MySpace.

MySpace is adding additional features to their MySpace TV site including copyright filtering, video editing and combining (coming later this year) and immediate availability in 15 countries and seven languages.

As an independent website, even people who aren’t MySpace members can add videos to MySpaceTV.com, but also features special benefits for MySpace members, such as easy integration of videos into profiles and an individualized “channel” for each profile’s uploaded videos.