Now that we’ve established that you can use the exact same commercial is more effective online than on TV, we should also point out how much more effective video is than static advertising, even online.
Here are the hard numbers:
Online video ads experience click-through rates ranging from 0.4 percent to 0.74 percent depending on the online video format. By comparison, the click-through rate for plain GIF or JPG image ads ranges between 0.1 and 0.2 percent, based on DoubleClick data.
The study’s conclusions include:
- A healthy portion of exposed audiences interact with video ads (8%)