Marketing Pilgrim's "Video" Channel

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Paid Video Out, Ad Video In

According to an America’s Network article, paid video downloads are on the way out and advertising based video downloads are on the way in.

Now it might not take a genius to figure out that people are more likely to download a video sprinkled with a few ads over shelling out hard earned cash, but according to America’s Network it seems that Forrester Research felt like digging a little deeper to prove the point.

It may still be a little early to declare paid video dead as America’s Network states “The research firm (Forrester) branded the paid video download market as a dead end and will have its swan song in 2007 when it is projected to generate $279 million in revenue, up from $98 million last year.”

When Viral Videos Don’t "Blend" As Planned

By Ryan Douglas

This week a team from our company went to Internet Retailer conference as did many of you who read this. We (and I say we because everyone in this company contributed in one way or another) were very proud of our own Tim Jackson and his first speaking engagement at the conference session. Our team had a great time and became well informed of new e-commerce topics, networked with many, and probably partied it up too (the real reason people go to these conferences). But enough of the shameless self plug…

In a previous post this week Greg Howlett brought up the topic of Blendtec and their popular viral marketing videos “Will it Blend?”. The effectiveness, positive or negative, of viral marketing has become increasingly more popular over the last few years. It seems like everyone remembers at least one silly commercial during a Super Bowl halftime, but don’t’ recall what the actual product or service was. We likely told all of our friends about this funny commercial, probably found it online and emailed it to several others, thus completing the viral marketer’s ultimate goal. Blendtec’s success with some home made videos from their test labs worked extremely well for them, did not cost much to produce at all, and seems to really have influenced people to purchase their products; way to go! Now we have videos of users at home blending up all sorts of items (much to Blendtec’s disclaimer not to) and I can watch everything from a Wii remote to operating systems (on cd) get blended up.

YouTube Testing Related Videos in Embedded Player

Garrett Rogers has details of a new test by Google’s YouTube to display related videos in their embedded video player. Related video suggestions is not a new feature for YouTube, but the introduction to their embedded player is.

As Rogers suggests, this is a smart move by Google, as I would imagine a good percentage of YouTube’s videos are watched via someone’s site or blog. Adding the related video content is just a hop and a skip away from adding related video ads.

relatevideos

The Data Is In: Consumers Like :30 Pre-Rolls?

A study released yesterday by the Online Publishers Association revealed that consumers actually favored 30 second pre-roll ads to 15 second pre-roll ads. The OPA also found that companion banner ads had a positive effect: “To lift brand awareness the combination of a pre-roll and a companion proved to be most effective.”

The study looked at ad length (15 or 30 second), ad placement (pre- or post-roll), companion banner ads (with or without), and whether the content was original to the Internet or a repurposed TV commercial.

While they apparently didn’t actually ask if the 1400+ consumers surveyed liked the ads, After the 1400+ participants viewed the ads, the OPA asked whether they liked the ads, whether the ads were relevant and whether the ads improved the consumers’ perception of the brand. Surprisingly, the ads did improve brand perception, even if the consumers’ perception of the brand before viewing the ad was negative–but the 30 second ads more so.

CNN Gets It: Streaming Video to be Free

CNN has long held out with its paid video subscription model, especially for its streaming “Pipeline,” started in 2005 and priced at $25/year.

The Atlanta Journal-Constitution reports:

There are several reasons to give up charging. For one, it is has become much cheaper to deliver video, Martin said. “Today, bandwidth is much less expensive than when CNN Pipeline launched, and online news consumers are streaming broadband video at a much greater rate.”

Moreover, it appears CNN was unable to overcome the popular notion that, like butterflies, clicks are free. Figuring the Net-consumer might simply prefer smaller bites, CNN added variations on the pricing, offering monthly access for $2.95 and even a 99-cent day pass.

Google Starts Test of In-Stream Video AdSense

ClickZ is reporting on Google’s limited test of in-stream video ads using AdSense.

According to Google, participating sites within the network will test using each publisher’s Flash player, instead of on YouTube or Google Video-hosted executions. Ad creative will be less than :30 and made skippable for users. Publishers will be able to select which videos to monetize, and track their performance using AdSense. Publishers can also choose where the ads will appear within the videos. Akin to standard AdSense deals, ad revenue will be split between the website publisher and Google.

Fooooo’d for Video Search

By David Vogelpohl

Japanese video search engine “Fooooo” has recently launched several multilingual versions of its popular search engine including support for English, Chinese, French, German, Italian, Korean, Portuguese, Russian, and Spanish.

What does Fooooo Do?

Fooooo powers its search engine by indexing videos from all across the web. Search results include links directly to the page hosting the video or a “Quick Start” link which activates a Flash based popup where you can view the video directly. The Quick Start option is available for most videos with the notable exception of MySpace videos.

Not surprisingly, the majority of the results are either YouTube, Google Video, or MySpace videos.

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