Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

The distracted customer: how to keep their attention?

DistractedThe hardest part about selling online today is keeping the attention of a potential customer. There are so many distractions nowadays! We’ve got Facebook, and Twitter and Netflix and a few hundred thousand other nifty apps and games we can all access on our tablets and mobile devices 24-hours-a-day.When you think about it, we should all be exhausted from all of these distractions. But we’re not. We’re constantly finding ways to just keep lumping on new distractions; which just makes us more unfocused.

So how do you keep the attention of a potential customer? Your job is to get your customer to take an action. Whether that is to download something, or sign up with their email, or buy something, or whatever. If they pay attention, and then do something, you convert. And conversions mean success.

Twitter adds one-touch ad videos to the mobile feed

IMG_0335Hey, Mr. Marketer. Big piece of news that you can use – people love to watch videos. Especially short, funny or exciting videos on their mobile devices. What they don’t like is having to click a bunch of times because clicking is boring.

Twitter’s got you covered. They just began testing a feature that puts the video clip right in the timeline so all the user has to do is click once. I’ve posted an example for you from my iPhone. I don’t follow basketball, but I navigated to the NBA Twitter account and I found a whole bunch of these mini-videos. I clicked, the screen faded to black and then the clip began to play. It was fast and clean and enjoyable. I would have enjoyed it more if it was a hockey clip but it is what it is.

Do you like to watch (video)? Your customers do!

Take a mental picture of your current website in your head. Can you picture it? Do you see your headlines, and text and bullet points and all of those things?

Now, imagine your potential customer visiting your website for the first time and seeing all of those same things. What do you think they’re going to do? It’s probably going to be something like this.

1. Read headline. If headline grabs attention, then…

2. Move on to read first sentence. If first sentence begins to explain what problems you solve for them, then they read on…

3. At this point they are more than likely skipping…

WAIT A MINUTE! STOP RIGHT HERE!

Why are we making a text blog post about how people like to watch videos? Let’s do this in video. Watch below.

YouTube calms angry vidders with new tweaks in Content ID process

content idThis past December, YouTube flipped a switch that instantly caused havoc with anyone trying to make a better living through video. The change caused their Content ID system to go on an aggressive rampage which left a huge pile of (erroneous?) copyright violation take-down notices in its wake.

Gaming videos were particularly hard hit, including those that were part of sanctioned channels – in other words, people who were given specific permission to do what they do, were slapped for doing what they do. Since removing every potential violation would have left YouTube looking like the shelves the day after the day after Christmas, they resorted to simply removing the monetization option.

Viacom and Google finally settle their ongoing lawsuit

google-viacom

The lawsuit that has been going on since THE.BEGINNING.OF.TIME is finally over. Google and Viacom have (not so) quietly settled their dispute.

When it Comes to Business Videos, Consumers Want More, More, More

animoto biz video 1From a product demo to a tour of a restaurant, consumers have an unfulfilled need for more business videos. 58% of consumers say companies that produce videos are more trustworthy. 71% said a video leaves a positive impression of a company and 77% said companies who post videos are more engaged with the customers.

Caveat time – the data and the graphics come from a new survey and infographic by Animoto. They’re a online tool that helps businesses make really cool videos on the fly. Video is their baby but there are some very interesting stats in the pack.

Almost everyone they surveyed said that videos helped them make a purchase decision. 93% said they use them to comparison shop.

Facebook Plans to Pre-Screen New Video Ads for Watchability?

Whoa - mhBImMYImagine you’re driving down a highway and you see a sign that says “Coming Soon – But don’t worry.” You drive a little further and see a sign that says, “Coming Soon – But it’ll be quick.”

The next sign says “Coming Soon – But if you don’t like it we might remove it.” Finally, you reach a sign that says “It’s Here! Don’t Worry, It’s Safe.”

You’d be worried, wouldn’t you? All those cautious warnings. All those promises. It sounds suspicious so by the time you actually see the “thing” that was coming soon, you’re already predisposed to fear it.

That’s Facebook’s Premium Video Ad program.