Video is a great marketing tool for almost everyone but if you’re in the home improvement industry, it’s a must. From hardware to housewares, more than half of the people surveyed by BurstMedia said they turn to online video for help and inspiration.
It all begins with good intentions. 1 in three said they plan to upgrade or redecorate their homes in the first part of 2014. Top projects for home owners include bathroom re-dos and landscaping. Renters will be concentrating giving their bedrooms and living room a fresh, new look.
Though most people (44%) said inspiration comes from their own imagination, up to 35% said they go online for ideas.
- 60.7% of women—vs. 50.6% of men—say they turn to general home/DIY sites for redecorating and/or updating ideas and inspiration.