Marketing Pilgrim's "Video" Channel

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The Next Ad Frontier: Mobile Video?

With the launch of the iPhone last week, Telephia’s Mobile Video Report is well timed to say the least. The study reminds future and current mobile marketers of the potentials of mobile video, making it the next appealing ad frontier.

Based on Telephia’s 35,000 mobile subscribers and 1200 mobile video users in the US, the study found that mobile video revenues in Q1 2007 increased 198% over the previous year, and that mobile video users had the best ad recall of any mobile data user group.

Measurement 

2006

2007

Growth

Mobile Video Quarterly Revenues (in millions)

$49

$146

198%

# of Subscribers (in millions)

3.3

8.4

155%

Penetration (as proportion of all mobile subscribers)

1.6% 

3.6%

 

Source: Telephia Mobile Video Report, June 2007

YouTube’s Unnamed Challenger at Least Names CEO

The supposed YouTube challenger being built by NBC and News Corp has yet to be named, it has however named a CEO.  Jason Kilar, a former Amazon.com exec, has been tapped for the role.

Kilar, 36, was key executive at Amazon.com for nearly a decade until leaving the online retailer last year, NBC Universal and News Corp. said in a statement.

“We are very pleased to have an executive of Jason’s caliber take the reins of our groundbreaking joint venture,” NBC Universal Chief Executive Jeff Zucker said in a statement. NBC Universal is a unit of General Electric Co. (GE).

In honor of the new CEO, maybe they should name it YouTubeKilar! ;-)

When User Generated Video Contests Backfire

One of the hottest marketing trends of late is to get your customers to create your next ad campaign for you. It worked for Doritos and their Super Bowl ad contest, but sometimes it can backfire, as Chevy can attest to.

Malibu Caribbean Rum is the latest big brand to get its reputation slightly singed when their YouTube video contest backfired. Malibu asked for video entries, offered a $25k prize and even had Efren Ramirez of “Napoleon Dynamite” help with the judging.

Unfortunately, when the winner was declared, some entrants cried fowl, suggesting that contest was rigged.

MySpace to Launch YouTube Killer Tomorrow

The New York Times reports that MySpace will launch its alternative to YouTube, MySpace TV, tomorrow. The article calls this a “refurbishment” of MySpace’s 18-month old video sharing service and possibly their branded video channels, announced last month.

The Times cites comScore stats that say that 50.2 million online video viewers used MySpace in April—not too far behind YouTube’s 57.9 million viewers. However, YouTube still serves a wider geographical audience and far more videos than MySpace.

MySpace is adding additional features to their MySpace TV site including copyright filtering, video editing and combining (coming later this year) and immediate availability in 15 countries and seven languages.

As an independent website, even people who aren’t MySpace members can add videos to MySpaceTV.com, but also features special benefits for MySpace members, such as easy integration of videos into profiles and an individualized “channel” for each profile’s uploaded videos.

Blinkx Developing Video for AdSense, Release Set Monday

The Next Net announces today that video search engine Blinkx is developing a video for AdSense model. The service is code named “Project Trilby,” but will be released as “AdHoc” on Monday.

Blinkx’s solution is appealing because, as a video search engine, they’ve already striven for relevance in their video search results. Now they’re just extending that relevance into advertising as well. Blinkx indexes dialogue in video as well as accompanying text to determine what a video is about–and what ads should be served alongside it. Erick Schonfeld of the Next Net got to see a live demo of the product and its various ad models. He was most struck by one in particular:

Combine Joost with YouTube and You’d Get Veoh TV

It seems like form Disney exec Michael Eisner is determined to make online video his next domain, with the beta launch this week of Veoh TV.

Veoh TV will display both user-generated videos from sites such as Google’s YouTube as well as episodes streamed by major TV networks like ABC and Fox, organizing them in channels much the way a standard TV program guide does.

The free downloadable program will display streaming video full screen, complete with whatever advertising the creator has placed in them. It also will save videos from sites that allow downloading, although it won’t access sites that sell videos.

YouTube Gets Remixed and Goes Mobile

By Brittany Thompson

Yesterday, YouTube visitors were greeted with a message hinting that a new mobile feature was “Coming Soon.” Today, YouTube unveiled not one but TWO new features: YouTube Mobile and YouTube Remixer.

The new services were first noticed in two separate forum discussions over at Google Blogoscoped. The first post highlights the new YouTube Mobile technology, which is available at m.youtube.com. I hopped over there to check it out and was greeted by an ominous warning page, which cautions users to “upgrade to an unlimited data plan” with their cellular companies before using YouTube Mobile. (While the YouTube service itself is free, cellular companies usually charge for the data transfers.)