Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

A TV Ad for just $39?

If you though the million dollar homepage was a great idea, you may like this one that utilizes video.

Jose Augusto is hoping to sell advertisers a single frame in a TV ad for just $39. From the press release…

“For $39, the price of one frame, everyone can have their 15 minutes of fame. Well, it’s not really 15 minutes, but only 1/25 of a second. But still, YOU can be on TV.

Of course the risk no one will notice it when buying only one frame is substantial, since video will be made of thousands of different frames rapidly flickering. However, one frame can still make a difference when putting imagination to work…

Google, Google, Google

It’s somewhat of a slow news day, at least when it comes to the search engines – they’re all in NYC for Search Engine Strategies. While we may hear some announcements later in the week, here are three Google items worth a quick look.

  1. Techdirt is spot on with their attack on the publishing industry’s claims that Google “stealing” their content. If publishers are so worried about this, go ahead and ban Google’s spiders from indexing your content. You’ll no longer have to worry about those pesky critters and the hundreds of millions of people that use Google each day! Let me know how that works out for ya!

Thailand Blocks YouTube

Yep, they’re at it again: user posts something offensive to country on YouTube, country blocks YouTube. First it was Brazil protecting beloved soccer star Ronaldo, then Turkey in a conniption over insults aimed at its founders. Now Thailand is upset because a video insulted their king. As Search Engine Land quoted Mail & Guardian:

The most offensive to Thai Buddhists was the juxtaposition of a pair of woman’s feet, the lowest part of the body, above his head, the highest part of the body.

Uh. . . okay. I’m not sure how to deal with this, but according to the Thai Communications Minister, Sitthichai Pookaiyaudom, YouTube is:

Sitthichai said YouTube had told Thai officials it did not find the clip offensive, so it turned down the request to remove it.

More Mainstream Media Do Social

I’ll just have to assume that these announcements aren’t April Fools jokes.

The Washington Post launched a reader loyalty program for subscribers to earn points by reading stories online. Earn enough points and you can get gift certificates, travel and more. The points can also be earned in the real world with a keychain used at participating companies like CVS.

Steve Hills, president of Washington Post Co., says that you can earn their PostPoints as well as retailer’s own incentive programs when shopping at participating companies, and credit card incentive programs when paying for those purchases, effectively “triple dipping.” The effort to get more customers reading will probably be better received than USA Today’s change, since it’s far less dramatic. (via)

Yet Another Reason to Do Online Video

Now that we’ve established that you can use the exact same commercial is more effective online than on TV, we should also point out how much more effective video is than static advertising, even online.

A DoubleClick (they’re for sale, folks!) study released this week that states that Internet users itneract more with video ad than they do image ads.

Here are the hard numbers:

Online video ads experience click-through rates ranging from 0.4 percent to 0.74 percent depending on the online video format. By comparison, the click-through rate for plain GIF or JPG image ads ranges between 0.1 and 0.2 percent, based on DoubleClick data.

The study’s conclusions include:

  • A healthy portion of exposed audiences interact with video ads (8%)

AOL’s Advertising.com Will Manage Ads for YouTube Rival

We have some news and then a big ‘ole mess to bring to your attention.

First, the news. AOL has announced that it’s Advertising.com unit would manage advertising sold on the new online video site being built by NBC and News Corp.

Ok, now the mess.

  1. Google owns 5% of AOL, yet AOL is involved in what might be Google’s biggest video competitor.
  2. Will Advertising.com now exclude the management of video campaigns outside of this new venture? I’m sure Lightningcast will still want to work with video sites other than this new venture.
  3. What happened to News Corp’s Fox Interactive Media? They just acquired Strategic Data Corp to provide ads to MySpace, why didn’t they use the same outfit for the new video site?

The First Video Ad for Joost

Remember when video site Joost stormed on to the scene, when it snagged the Viacom distribution deal out from under YouTube?

In case you’re still not sure what Joost is all about, they’ve created their own TV commercial.

Oh the irony of using YouTube to share a Joost commercial. ;-)

Via Adverblog.