Marketing Pilgrim's "Video" Channel

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First Wikipedia, Now YouTube: Creeping up the SERPs

SERoundtable and Mashable are up in arms as YouTube videos have begun creeping up the SERPs. SERountable points out the #2 results for “shoes” right now is a YouTube video:

shoes serp

In one comment on SER, the YouTube video is called a legitimate result because it has backlinks.

Granted, it’s a popular video—12M+ views (though I now wish I could take mine back), 10K comments, 61K favorited. Yahoo Site Explorer finds 3000 links to it, including one from the Wikipedia entry on shoes (it’s no longer there and the page has been vandalized so many times that I can’t tell which iteration of the page actually featured the link, if ever). The word “shoes” does appear 35 times in the code of the YouTube page. And of course, it’s repeated a lot in the movie.

Google Gives-up Building Own YouTube Filters, Follows MySpace’s Lead

The San Jose Mercury News is reporting Google has signed a deal with Audible Magic to screen uploaded videos for copyrighted content. Just days after Google’s Eric Schmidt confirmed YouTube would roll out anti-piracy measures – which we all assumed would be something developed internally – we learn that the video sharing site will partner with the very same company MySpace partnered with last week.

The big question now is whether YouTube can maintain its popularity, once it starts screening for copyrighted content. Could YouTube become the next Napster – immensely popular while unregulated, but now just a shadow of its former self?

YouTube is “definitely going to lose popularity,” said Jesse Drew, acting director of the technocultural studies program at University of California-Davis. “These things become popular because they are underground and free and accessible.”

Google’s YouTube Will Offer Copyright Protection "Very Soon"

It appears Google’s finally starting to realize that if YouTube is to continue its success, they need to figure out how to protect copyright holders from video piracy.

I’m guessing losing big deals to your rivals and watching others being proactive on copyright protection, finally got Google’s attention, but apparently only just recently.

“We just reviewed that (issue) about an hour ago,” Schmidt told Reuters when asked what Google was doing to make anti-piracy technologies widely available to video owners. “It is going to roll out very soon … It is not far away.”

No timeframe for rollout was given by Schmidt – shocker! – but whatever they introduce will be available to all copyright holders, not just the big guys who make licensing deals with Google.

The Best SEO Video Ever?

If you’ve been following Gareth Davies ECommerce Rocks video series, you’ll already know that he produces some fantastic stuff.

I recently worked with Gareth on a new video that has just launched. In it, I discuss recent developments with keyword suggestion tools and then discuss some basics of keyword research.

Now, I may be biased, but wouldn’t you agree this is one of the best produced SEO tutorial videos ever? (emphasis on the “produced”).

Enjoy and please share.

BTW, Gareth’s looking for more experts to join him on future videos and is also providing his video producing talents to clients, looking to “jazz-up” their content. Contact him, if you’re interested.

Google’s YouTube Losing Viacom Deal to Joost.com?

We should have suspected YouTube’s chances of signing a deal with Viacom were nil, when the cable company demanded more than 100,000 video clips be removed from the Google-owned video site.

Now comes news that Viacom is about to sign a distribution deal with the up-and-coming video site Joost.com.

Viacom will provide Joost hundreds of hours of licensed programming from Viacom cable networks such as MTV and Comedy Central as well as movies from Viacom-owned Paramount studios. Unlike YouTube which features short-length, relatively low quality clips, Joost plans to run full episodes with high-quality resolution, creating a ‘real TV experience online’ according to founder Janus Friis.

No confirmation on the terms of the deal, but expect Viacom to get as much as two thirds of the advertising revenue from their content.

Newspapers Outperforming TV in Video Ads

It’s true: newspapers are outperforming TV in video ads. In 2006, newspapers’ websites sold $81 million in local online streaming video advertisements. Local TV broadcasters’ websites sold only $32 million. Even taken with the other $48 million spent on online video advertising, it’s not much compared to the advertising industry total of $280 billion. But look out: online video is poised to become a more and more significant portion of online ad spending.

This year, $371 million will be spent on local online video advertising—comprising about 5% of the total of $7.7 billion online ad spending according to Borrell Associates Inc’s new study, “The New Frontier: Local Online Video Advertising.” This is more than double last year’s online video spend total of $161 million.

A Complete Guide to Online Video

Hat’s off to Read/WriteWeb for their outstanding compilation of companies in the online video space.

This is definitely something to go in your bookmarks, with info on:

  • Video Sharing
  • Intermediaries
  • Video Search
  • Video eCommerce
  • Video Editing & Creation
  • Rich Media Advertising
  • P2P (Peer To Peer)
  • Video Streaming
  • Vlogosphere

Good stuff!