Marketing Pilgrim's "Video" Channel

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Time to SEO Your Video

UPDATE: Video results now appearing in universal SERPs. See Search Engine Land.

With yesterday’s announcement of a new universally integrated Google SERP, it’s doubly important to optimize your non-text content for Google. After all, if some of the top 10 spaces are taken up by images, news, products, or video, it’s just another challenge for Internet marketers, right?

blinkx, the video search engine, anticipated the need to SEO video. They published a whitepaper on video SEO and published the same content on a wiki (although there have been virtually no changes since then).

When the report came out, Richard McManus of Read/WriteWeb summarized the whitepaper and wiki’s contents:

  • Cleaning and conversion of metadata
  • Optimizing titles, description and filenames
  • Leveraging sitemaps
  • Utilizing media RSS

MySpace Launching Branded Video Channels

It looks like News Corp. isn’t taking the chance that its planned YouTube competitor – a joint venture with NBC – will be enough to take on the video sharing giant.

News Corp.’s MySpace (technically a division of Fox Interactive) has announced the launch of a new section within MySpace Video featuring premium content from National Geographic, The New York Times, Reuters and many others.

“The upcoming branded channel launch continues the growing momentum of MySpace Video,” said Jeff Berman, General Manager of Video and SVP of Public Affairs for MySpace. “We’re empowering our partners to customize their own video channels and use them as hubs to create a niche experience for users. Today’s announcement is a sign of things to come for MySpace Video.”

ChaCha Finds Its Niche with Blinkx?

Could it be that human-guided search engine ChaCha has found its niche in a new partnership with blinkx?

ChaCha is a human-guided search engine. If you can’t find what you want using the search engine, you can be connected to a live human guide who will basically search for you. They began hiring guides in September (totally missed out on hiring me, guys!).

They received a new round of funding in January to the tune of $6M. Wonder if there’s some relationship between the funding and the development of this partnership.

Book Authors Turn to Video and Podcasts for Promotion

ClickZ looks at two new initiatives, designed to help book authors promote their books and get in front of more potential readers.

First, is rolling out podcasts for authors… has begun using podcasts to help promote its media property offerings, including books, music and movies, by providing free interviews with the authors and artists themselves.

Next up, Simon & Schuster is using video…

On the publishing of the business, Simon & Schuster is turning to online video spotlights of its authors to help promote new works and keep the buzz about already released books alive.

If you take a look at recent popular books, you’ll see their promotion is loaded with online interviews, blogs, podcasts, web conferences, search marketing and social marketing.

Google Helps Connect Advertisers with Video Ad Creators

If you’ve not yet figured out how your company can create video ads for distribution on Google AdWords, you’re not alone and Google wants to help.

They’ve created the Google Ad Creation Marketplace, which is accessible from AdWords, to connect you with video production experts, all eager to take your money help you with your campaign.

We wanted to make it easy for any advertiser to try out video — even someone who doesn’t know anything about video advertising or video ad creation. So, we’ve developed the Google Ad Creation Marketplace, accessible right from your AdWords account. The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don’t have experience creating video ads and want customized help from a professional.

A Financial Boost for Joost

Joost’s new round of funding demonstrates just how strong the company plans on coming out of the gates, with their pending launch of a high-quality online video service.

Anytime you can get Index Ventures, Sequoia Capital, Li Ka Shing Foundation, CBS Corporation and Viacom to collectively invest $45 million into a company, it says a lot about said company.

Roelof Botha, general partner, Sequoia Capital, [said], “Feature length video on the Internet has been long on promise and short on delivery for some time. Full screen commercial content delivered online has simply not been compelling for the viewer and has been far too costly for the content owners. Joost allows content owners to reach audiences of any size at any time where the viewer can ‘lean back’ to enjoy an immersive yet interactive video experience. At the same time, Joost enables brand marketers to efficiently deliver precisely targeted and measurable advertisements. This ability poises the company to expand the video distribution business and capture an enormous market opportunity.”

Joost Expands Video Content Partners

I’ve not actually seen Joost yet, so can’t actually tell you if it’s actually living up to the hype, or not, but they’vesecured another content providerr – Warner Brothers.

Warner Bros. Television Group (WBTVG) will bring program offerings, including WBTV: SCI-FI FIX and WBTV: Before They Were Mega Stars, to Joost on an exclusive basis. This marks the first time that WBTVG will launch Warner Bros.-branded programming services online.

So if you’re a fan of Aquaman, Babylon 5, Max Headroom or The Wayans Bros., it’s your lucky day!

And, if you’re looking for quality marketing videos, you could always head over to MarketingPilgrim.TV – and while you’re there, could you upload some quality marketing videos, so that my last statement is true? Thanks!

Hat-tip, TC.