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Book Authors Turn to Video and Podcasts for Promotion

ClickZ looks at two new initiatives, designed to help book authors promote their books and get in front of more potential readers.

First, is rolling out podcasts for authors… has begun using podcasts to help promote its media property offerings, including books, music and movies, by providing free interviews with the authors and artists themselves.

Next up, Simon & Schuster is using video…

On the publishing of the business, Simon & Schuster is turning to online video spotlights of its authors to help promote new works and keep the buzz about already released books alive.

If you take a look at recent popular books, you’ll see their promotion is loaded with online interviews, blogs, podcasts, web conferences, search marketing and social marketing.

Google Helps Connect Advertisers with Video Ad Creators

If you’ve not yet figured out how your company can create video ads for distribution on Google AdWords, you’re not alone and Google wants to help.

They’ve created the Google Ad Creation Marketplace, which is accessible from AdWords, to connect you with video production experts, all eager to take your money help you with your campaign.

We wanted to make it easy for any advertiser to try out video — even someone who doesn’t know anything about video advertising or video ad creation. So, we’ve developed the Google Ad Creation Marketplace, accessible right from your AdWords account. The Ad Creation Marketplace is a resource for advertisers who are interested in running video ads but don’t have experience creating video ads and want customized help from a professional.

A Financial Boost for Joost

Joost’s new round of funding demonstrates just how strong the company plans on coming out of the gates, with their pending launch of a high-quality online video service.

Anytime you can get Index Ventures, Sequoia Capital, Li Ka Shing Foundation, CBS Corporation and Viacom to collectively invest $45 million into a company, it says a lot about said company.

Roelof Botha, general partner, Sequoia Capital, [said], “Feature length video on the Internet has been long on promise and short on delivery for some time. Full screen commercial content delivered online has simply not been compelling for the viewer and has been far too costly for the content owners. Joost allows content owners to reach audiences of any size at any time where the viewer can ‘lean back’ to enjoy an immersive yet interactive video experience. At the same time, Joost enables brand marketers to efficiently deliver precisely targeted and measurable advertisements. This ability poises the company to expand the video distribution business and capture an enormous market opportunity.”

Joost Expands Video Content Partners

I’ve not actually seen Joost yet, so can’t actually tell you if it’s actually living up to the hype, or not, but they’vesecured another content providerr – Warner Brothers.

Warner Bros. Television Group (WBTVG) will bring program offerings, including WBTV: SCI-FI FIX and WBTV: Before They Were Mega Stars, to Joost on an exclusive basis. This marks the first time that WBTVG will launch Warner Bros.-branded programming services online.

So if you’re a fan of Aquaman, Babylon 5, Max Headroom or The Wayans Bros., it’s your lucky day!

And, if you’re looking for quality marketing videos, you could always head over to MarketingPilgrim.TV – and while you’re there, could you upload some quality marketing videos, so that my last statement is true? Thanks!

Hat-tip, TC.

YouTube Expands Advertising Partnership Program

Google’s YouTube has announced the expansion of their partnership program to include many popular video content creators. The move seeks to offer a way for popular videos to monetize their popularity, by sharing in some of the revenue YouTube collects from AdSense ads.

Participating user-partners will be treated as other content partners and will have the ability to control the monetization of the videos they create. Once they’ve selected a video to be monetized, we’ll place advertising adjacent to their content so participating user-partners can reap the rewards from their work.

Before you start fantasising about the hundreds of pennys you’ll surely make from that video fo Granny’s teeth falling out, you should know that the program is not open to all, just a select invited few.

45% of Europeans Watching Television Via the Web?

It’s hard to believe, but according to a Motorola study, discovered by TechCrunch, almost half of broadband users in Europe, watch TV online.

2,500 people were interviewed with 45% saying they were watching some television shows online, with the French leading the way.

“Viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet,” said Motorola’s Karl Elliott.

Not noticed by TechCrunch is that the survey suggest 45% of broadband users are watching TV online. Throw in those that still use dial-up and the number shrinks a lot. Also, no details on how much broadband TV they actually watch online. Does watching 10 minutes of EastEnders on your computer, qualify you to be part of the 45%?

Oprah’s Video of the Googleplex

“There’s a lot of geeks here – geeks like to be with other geeks.”

Just one of the sound bites from Oprah’s feature on what it’s like to work at Google.

Hat-tip Nathan.