In case you’re still not sure what Joost is all about, they’ve created their own TV commercial.
Oh the irony of using YouTube to share a Joost commercial.
We’ve long been told that to appeal to an online audience, traditional advertisers must change the way that they create their video ads. But studies say . . . no. A study by Millward Brown now indicates that the online video audience receives the same 30 second video ad spot quite similarly to offline viewersâ€”nay, better than their offline counterparts.
Web spots increased the viewer attention rate by 53%, awareness by 52%, consideration by 27% and favorability by 26%. Prompted recall of brand advertising was four times higher for Web viewers.
68% of the online viewers retained information from the ad breaks, as opposed to 59% of the offline viewers. Analysts cite various reasons, not the least of which is the tendency to get up and walk away during TV commercials.
Nothing creates more speculation on Google’s next products, than spying on their open job vacancies.
Digit Online is doing just that and, based upon what they’re seeing, makes some (not so) far-fetched predictions on Google’s television ambitions.
“The Google VOD experience is something that they could easily convince Comcast or Time Warner or Cox or insert cable provider here that that’s something they want to do,” [James McQuivey of Forrester] says.
Yahoo’s had a busy start to the day, announcing three new mobile initiatives.
You know, my Google Reader link blog would be even more useful, if I could add my thoughts to each added item. Instead, I’ll share some interesting news right here!
BTW, two of those news items come courtesy of MP readers. Thanks guys!
How in the world did my local paper get this out before I heard about it? I was getting so used to browsing the business pages and pointing out the articles we’ve already covered.
Well, now that I’ve been thoroughly humbled, on with the news. TV Guide is gearing up to offer a better online video search.
Wait before you rejoice. TV Guide will only cover fully licensed contentâ€”and not home movies. (I know you guys wanted to watch all of the awesome home movies of my baby’s first bites of solid food; we’ll have to rely on other video searches to cover that.) The Salt Lake Tribune reports:
The tool will not try to aggregate the thousands of user-generated videos featuring pet tricks, skits and other antics being posted on sites such as YouTube and Revver.
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