Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

NBC & News Corp Enroll Comcast as Latest Anti-Google Ally?

OK, if you’ll give me a little slack to speculate here, I’d like to suggest that Comcast will not renew their advertising deal with Google.

The evidence?

The cable giant has just signed a deal with NBC and News Corp. to display their videos on its web properties. In return, Comcast will will distribute its own video content on NBC/News Corp’s planned video portal.

Now, would it make sense for Comcast to make a deal with Google’s competitor, if it had any plans of sticking with Google?

I think not.

Microsoft’s Silverlight to Battle Adobe’s Flash Media Player

How do you get “in” on some of the online video action without actually building another YouTube? Well, if you’re Microsoft or Adobe, you forget trying to build the social network and instead concentrate on the actual video playing technology.

Today, Adobe announces the intended launch of the Adobe Media Player, while Microsoft announces Silverlight a browser based video player that effectively competes with Flash players.

If you can’t win the eyeballs, perhaps you can win the battle for the video player of choice!

Live Video Streaming Coming At Us Fast!

Wow, where did this come from? Over the past 24 hours I’ve watched live video streaming become the next hot topic on the web.

First, inspired by, Chris “I live on the lunatic fringe” Pirillo decided to start a live internet video stream of him at his computer. Bringing in (the live video technology) Skype, Twitter, chat rooms and a whole host of other technology.

Then Robert “PodTech” Scoble decided to live stream his road trip, thanks to a wireless laptop and a video camera.

Up next, both Scoble and Jeremiah “Web Prophet” Owyang announce they plan to stream live video from the Web 2.0 conference.

This is cutting edge stuff. Question is, how can it be leveraged?

Contextual Ads Coming to Naked Videos

Robert Scoble has a video interview with Drew Lanham, Senior Vice President for Nexidia, a company that can match contextual ads, such as AdWords, with keywords from audio files of podcasts or videos.

How’d they do it? They match the phonetics of the audio to a database and display ads that match the phonetics.

Watch the video to see how it works.

I’m guessing this matches up perfectly with Google’s recently expressed thoughts on acquisition targets. ;-)

Apple Offers Tips to Video Bloggers

It appears Apple is listening to the blogosphere’s chatter that there’s really not many video podcasts that take advantage of the 720p capabilities of Apple TV. In response, Apple has emailed many video creators and suggest the following advice:

  • Encode at 640×480 or 640×360. This will look much better than 320×240 on HDTV, and will still port to the iPod. While 720p looks great, they say, it won’t work on an iPod.
  • Don’t make two formats for different resolutions – it dilutes the popularity of the podcast and reduces exposure in charts.
  • Don’t add letterboxing to make videos to a 4:3 aspect ratio. Leave them at 16:9.

They also point video makers to an iTunes podcast specs page.

TechCrunch has a copy of the email.

Hearst + Fox = YouTube Killer?

Last month Hearst announced their plans for 12 new online video channels to partner with their magazine websites. Now they are partnering with Fox Television Studios for their CosmoGirl and Popular Mechanics video channels, according to MediaPost.

The current plans entail short (<3 minute) semiweekly serial webisodes for each magazine website. MediaPost predicts that this will put them on equal footing with such enterprises as Time Magazine, which recently started its own in house online video production.

Is it a YouTube killer? Far from it. While the webisodes will feature a little bit of user-generated content (visitors can contribute plot ideas), Hearst’s proposal is more analogous to television than YouTube—passive entertainment rather than a community of users sharing funny, personal clips.

A TV Ad for just $39?

If you though the million dollar homepage was a great idea, you may like this one that utilizes video.

Jose Augusto is hoping to sell advertisers a single frame in a TV ad for just $39. From the press release…

“For $39, the price of one frame, everyone can have their 15 minutes of fame. Well, it’s not really 15 minutes, but only 1/25 of a second. But still, YOU can be on TV.

Of course the risk no one will notice it when buying only one frame is substantial, since video will be made of thousands of different frames rapidly flickering. However, one frame can still make a difference when putting imagination to work…