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CNNMoney Scolds Media for Shunning YouTube

Today, CBS spurned YouTube for its online user-generated video content, going with CSTV instead (check it out on MarketingVox). The college sports network will be teaming up with CBS for a March-Madness-themed UGC contest (though I can’t imagine anyone would want to watch the NCAAs when you just know Duke won’t win. So sad. ;) ).

Roger Kay, principal analyst at Endpoint Technologies Associates, says of the CBS/CSTV deal: “It’s about narrowcasting—getting a more finely grained view of your audience and being able to cater to them more specifically is now more attractive.”

Apparently CBS officials don’t read CNNMoney.com. Yesterday’s commentary, entitled “Wake up, media! YouTube is not the enemy!“, counseled big media corporations that they shouldn’t fear YouTube, but embrace it. From the article:

Australia’s Schools Blocking YouTube

It’s seems appropriate (seeing that I am in Australia) that I mention news that the Australian state of Victoria has banned YouTube in its schools.

Victoria, Australia’s second most populous state, has banned the popular video-sharing site from its 1,600 government schools after a gang of male school students videotaped their degrading assault on a 17-year-old girl on the outskirts of the state capital of Melbourne.

It seems to me, they should have banned YouTube in schools anyway – it’s hardly a resource school kids need to access, is it?

“Kids, today, we’re going to learn about the evolution of dance. You will be tested!”

Take Advantage of Google’s “YouTube Bias”

A pingback from BlackHatSEO.no on yesterday’s post about YouTube infiltrating Google SERPs brought up an interesting point that I hadn’t considered.

What, you can’t read Norwegian? Okay, neither can I. But I’ll attempt to paraphrase:

Jordan McCollum from Marketing Pilgrim has an interesting post on how YouTube is beginning to creep up the SERPs. There’s some potential here—if your site is stuck in “Google’s Sandbox” you can generate a strategic video, optimize YouTube for on-site search [I think] and drive video traffic from YouTube to your site.

Now there’s one way to use YouTube to really help with your online marketing: but easier said than done. The “shoes” video apparently ranks because it’s a viral hit, and is probably most popular for its shock value and oddball humor. Can you imagine how it would change your perception of the brand if the video featured the words “ManoloBlahnik.com”? (That’s an upscale women’s shoe brand, whose shoes may well cost $300 or more. Let’s get ‘em.)

First Wikipedia, Now YouTube: Creeping up the SERPs

SERoundtable and Mashable are up in arms as YouTube videos have begun creeping up the SERPs. SERountable points out the #2 results for “shoes” right now is a YouTube video:

shoes serp

In one comment on SER, the YouTube video is called a legitimate result because it has backlinks.

Granted, it’s a popular video—12M+ views (though I now wish I could take mine back), 10K comments, 61K favorited. Yahoo Site Explorer finds 3000 links to it, including one from the Wikipedia entry on shoes (it’s no longer there and the page has been vandalized so many times that I can’t tell which iteration of the page actually featured the link, if ever). The word “shoes” does appear 35 times in the code of the YouTube page. And of course, it’s repeated a lot in the movie.

Google Gives-up Building Own YouTube Filters, Follows MySpace’s Lead

The San Jose Mercury News is reporting Google has signed a deal with Audible Magic to screen uploaded videos for copyrighted content. Just days after Google’s Eric Schmidt confirmed YouTube would roll out anti-piracy measures – which we all assumed would be something developed internally – we learn that the video sharing site will partner with the very same company MySpace partnered with last week.

The big question now is whether YouTube can maintain its popularity, once it starts screening for copyrighted content. Could YouTube become the next Napster – immensely popular while unregulated, but now just a shadow of its former self?

YouTube is “definitely going to lose popularity,” said Jesse Drew, acting director of the technocultural studies program at University of California-Davis. “These things become popular because they are underground and free and accessible.”

Google’s YouTube Will Offer Copyright Protection "Very Soon"

It appears Google’s finally starting to realize that if YouTube is to continue its success, they need to figure out how to protect copyright holders from video piracy.

I’m guessing losing big deals to your rivals and watching others being proactive on copyright protection, finally got Google’s attention, but apparently only just recently.

“We just reviewed that (issue) about an hour ago,” Schmidt told Reuters when asked what Google was doing to make anti-piracy technologies widely available to video owners. “It is going to roll out very soon … It is not far away.”

No timeframe for rollout was given by Schmidt – shocker! – but whatever they introduce will be available to all copyright holders, not just the big guys who make licensing deals with Google.

The Best SEO Video Ever?

If you’ve been following Gareth Davies ECommerce Rocks video series, you’ll already know that he produces some fantastic stuff.

I recently worked with Gareth on a new video that has just launched. In it, I discuss recent developments with keyword suggestion tools and then discuss some basics of keyword research.

Now, I may be biased, but wouldn’t you agree this is one of the best produced SEO tutorial videos ever? (emphasis on the “produced”).

Enjoy and please share.

BTW, Gareth’s looking for more experts to join him on future videos and is also providing his video producing talents to clients, looking to “jazz-up” their content. Contact him, if you’re interested.