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A Trifecta of Yahoo Mobile News

Yahoo’s had a busy start to the day, announcing three new mobile initiatives.

  1. They’ve launched Yahoo! Mobile Publisher Services, “a suite of services designed to enable publishers to increase the discovery, distribution and monetization of their content on mobile phones.”
  2. They’ve opened up oneSearch to aforementioned Yahoo Mobile Publishers Services.
  3. They’ve announced a new mobile advertising alliance that sees Yahoo become the ad network partner for MobiTV’s mobile video advertising sales and delivery.

Desktops, Movies, Mobile and Ninjas!

You know, my Google Reader link blog would be even more useful, if I could add my thoughts to each added item. Instead, I’ll share some interesting news right here!

BTW, two of those news items come courtesy of MP readers. Thanks guys!

TV Guide to Offer Online Video Search

How in the world did my local paper get this out before I heard about it? I was getting so used to browsing the business pages and pointing out the articles we’ve already covered.

Well, now that I’ve been thoroughly humbled, on with the news. TV Guide is gearing up to offer a better online video search.

Wait before you rejoice. TV Guide will only cover fully licensed content—and not home movies. (I know you guys wanted to watch all of the awesome home movies of my baby’s first bites of solid food; we’ll have to rely on other video searches to cover that.) The Salt Lake Tribune reports:

The tool will not try to aggregate the thousands of user-generated videos featuring pet tricks, skits and other antics being posted on sites such as YouTube and Revver.

Microsoft Suspends Video Site

Microsoft’s video site, Soapbox, launched in September, has temporarily closed to new users. This comes in response to the (inevitable) video piracy on the site.

As a part of the NBC/News Corp/AOL deal in the works, Microsoft is trying to ensure that videos they’ll be paid to distribute won’t simultaneously be pirated on their video site. Think that ever happens on YouTube?

Or maybe the move has something to do with a certain $1 billion lawsuit.

My question is: how does not letting new pirates sign up help deter present piracy? Part of the answer, though certainly not all of it, is a partnership with Audible Magic, the same company charged with detering piracy on Google and MySpace.

Via Cnet.

EFF Sues Viacom to Prevent Abuse of DMCA

You already know that Viacom is suing YouTube for a gazillion dollars for copyright infringement, but now the cable company is facing a backlash over its careless use of the DMCA.

Nate Anderson reports the Electronic Frontier Foundation – a nonprofit group that looks to protect digital rights and free speech – is suing Viacom for its misuse of the Digital Millennium Copyright Act (DMCA).

Among thousands of DMCA takedown notices sent out, is one of a Stephen Colbert parody video that the EFF claims doesn’t violate any copyright laws.

The video does contain clips from “The Colbert Report,” but the EFF argues that these qualify as fair use, since parody has a well-recognized copyright exemption. “Our clients’ video is an act of free speech and a fair use of ‘Colbert Report’ clips,” said EFF staff attorney Corynne McSherry in a statement…

NBC & News Corp Building a YouTube Competitor?

Rumors tend to have a little more substance when they’re reported in places like the LA Times and TechCrunch. With both of these outlets reporting News Corp. and NBC are joining forces to create a video-sharing site to challenge YouTube, it’s likely going to happen.

News Corp. and NBC Universal plan to announce as soon as today that they are creating an online video site stocked with TV shows and movies, plus clips that users can modify and share with friends, according to people close to the negotiations.

The two companies obviously understand that despite their own immense size, they’re still minnows in the online video space, so they’re seeking help from some of Google’s fiercest competitors.

Marketers Continue to Debate Best Place for Video Ads

Despite as many as 80% of online video viewers finding ads annoying, marketers are still debating whether pre-roll ads (before) or post-roll ads (after) are the best way to utilize advertising in video.

Marketers continued their debate at a ClickZ forum in San Francisco this week.

Those for pre-roll…

“We’re qualifying pre-roll as the television advertising model, but everything is going to change. We’re working with companies and advertisers to create a theater show,” said Dorian Sweet, executive creative director for Tribal DDB.

“As long as we’re seeing demand for pre-roll, we’ll provide it. And the advertisers are still demanding it,” said Jessica Luterman, director of strategy and development for