Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

Short Video Ads Less Annoying

A couple of weeks ago, we reported how 80% of video viewers find video ads to be annoying. PodZinger, a video ad network, obviously has a lot to lose based on that report, so they commissioned their own.

According to ClickZ, PodZinger’s research revealed viewers will tolerate 10- to 15-second ads, as long as they are not bombarded with ads and the content is targeted.

Of course, that’s like Philip Morris telling us their study reveals most young smokers enjoy cigarettes. PodZinger has skin in the game, so I’ll sit on the fence until an independant study reveals the same findings.

Universal Music Suing MySpace

Universal Music has decided the best way to obtain licensing fees from MySpace is to sue them first, establish an infringement, and then do the deal. At least, that appears to be their strategy, according to the NY Times.

The lawsuit, filed in federal court in Los Angeles, is seen as part of a strategy by Universal to test provisions of a federal law that provides a “safe harborâ€? to Internet companies that follow certain procedures to filter out copyrighted works…If Universal can win in court, it is likely to gain leverage in negotiating licensing terms with user-driven services — just at the moment that those services are attracting deep-pocketed partners.

MySpace seperately announced a new tool that would allow copyright holders to flag videos used without permission. Right…pure coincidence, I’m sure.

Google Holds $200m to Defend YouTube Copyright Claims

Just last week, Google CEO Eric Schmidt denied there was any truth to the rumors that the company would set aside $500 million from the YouTube deal, to protect against any copyright infringement suits.

Today, we get one more example of why you can never truly take what Google says at face value. While Schmidt didn’t lie, we learn he was very careful in his reply, as Google has in fact set aside $200+ million for such law suits.

I’ve said for many years that statements such as “we have no current plans” or “we do not intend” have no weight, when coming from Google.

Now, of course, every video publisher knows they can sue Google for copyright infringement, safe in the knowledge there’s a cool $200m to share.

YouTube Shows Double Standard with Cease & Desist Letter

If Michael Arrington hadn’t posted the actual cease and desist letter from YouTube’s attorney, I probably wouldn’t have believed the company had asked him to remove a tool that allows people to download and store YouTube videos.

It’s extremely hypocritical that YouTube so freely violates the copyright of so many video creators, yet feel they need to prevent others from accessing their content – which isn’t even there’s, as Arrington explains.

Given that downloads, with proper copyright attribution, are permitted under the Terms of Use, it seems like there is no problem at all for a user to download a video for personal use and put it on his or her iPod.

Arrington further suggests that this could just be YouTube covering its butt, by sending the letter, with no real intention of following-up. Either way, the letter is plain crazy.

Google Closes YouTube Deal

TechCrunch has news that Google’s closed the acquisition of YouTube. The final deal appears be worth $1.775 billion and the YouTube founders get $15 million in cash, to buy their Ferraris now.

The final price included $15 million in cash, 3,217,560 shares of Google Class A Common Stock, along with an additional 442,210 shares of restricted stock and warrants. The number of shares was determined by dividing the acquisition price, $1.65 billion, by an average value of Google stock over the last thirty days (this is a standard way of handling public company acquisitions). 12.5% of the stock is being held in escrow for one year.

Google Accidentally Becomes Virus Deliverer

The Google Video team accidentally sent out an email to 50,000 recipients of a Google Video email list, according to eWeek.

“On Tuesday evening, three posts were made to the Google Video Blog-group that should not have been posted,” Google said in a statement. “Some of these posts may have contained a virus called W32/Kapser.A@mm — a mass mailing worm. If you think you have downloaded this virus from the group or an e-mail message, we recommend you run your antivirus program to remove it.”

Computerworld reports Google has confirmed that internal protocols are now in place, to prevent this from happening again. Let’s hope so.

Ning Allows Quick and Easy Social Network Creation

CNET has details of Ning.com’s public launch at the Web 2.0 Summit this week.

While the company has been operating for more than a year, this week was its official coming-out announcement.

If you’ve not heard of Ning, it lets you easily create you own social networking sites. Options include the creation of your own YouTube-style video site, and a MySpace-style social networking platform.

I’ve been playing around with Ning, and it gets my thumbs-up simply because of ease of use. I’ve already used it to create a local networking site for Internet marketers in the Triangle area of North Carolina, and even tested out their video service.

The company plans to offer new features and upgrades in December, which should make it even more compelling.