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Twitter Tests But Will Tweeters Really Click to Call?

Twitter HQTwitter is getting serious. Serious about growth. Serious about ad dollars. Serious about reinventing themselves.

Driving the bus down these new roads is former YouTube executive Baljeet Singh. He’s the man who invented the skippable pre-roll ad on YouTube, so let’s all bow down and give him thanks. (I know this is a marketing blog and I should be pro-advertising but those pre-roll ads make me crazy.)

Now he’s tasked with bringing some of that YouTube revenue juice over to Twitter.  The Verge says he’ll be working on adding more video to the Twitter feed and ways of making video more discoverable. He’ll also be working to sell more Promoted Tweets with video and maybe even pre-roll video ads on every Tweeted video.

Majority of Marketers Say They Don’t Have the Digital Tools They Need to Succeed

Top PrioritiesThe newly released 2014 Digital Trends report from Econsultancy and Adobe shows that both B2B and B2C marketers are making big changes in the way they reach out to their customers. Unfortunetly, only 23% of marketers believe they have the tools they need to succeed.

Marketers said they were concerned about social media curation tools that block business messages. Others worry that we’ve given customers too many ways to buy exactly what they want so competition keeps growing as customer loyalty fades. But the biggest is the speed at which digital marketing keeps changing.

Said one respondent,

“The creative use of technology coming through the generations [is a key trend]. The 40-year-old marketing director doesn’t have the understanding and natural intuitiveness of the digital natives and so can’t imagine what is coming next. The hyper-connected generation and all its baggage is fast on the horizon.”

Surprise! YouTube is Auditing Your View Count for Fraud

youtube viewsI’d like to think that hard work and quality content are the keys to success on YouTube. But we’ve all seen those bad, useless videos that have more views in a week than most of us will see in a year. Sure, bad videos do catch on. Sometimes it’s because they’re so bad and sometimes because a celeb took pity and gave a young tuber a boost. In both of those cases, the video may not deserve the attention but they got their views organically and honestly.

The guy who pays a third-party service to inflate his views – not so much and YouTube is cracking down.

57 Percent of DIYers Turn to Online Videos for Help and Inspiration

BURST MEDIA INFOGRAPHICVideo is a great marketing tool for almost everyone but if you’re in the home improvement industry, it’s a must. From hardware to housewares, more than half of the people surveyed by BurstMedia said they turn to online video for help and inspiration.

It all begins with good intentions. 1 in three said they plan to upgrade or redecorate their homes in the first part of 2014. Top projects for home owners include bathroom re-dos and landscaping. Renters will be concentrating giving their bedrooms and living room a fresh, new look.

Online Inspiration

Though most people (44%) said inspiration comes from their own imagination, up to 35% said they go online for ideas.

  • 60.7% of women—vs. 50.6% of men—say they turn to general home/DIY sites for redecorating and/or updating ideas and inspiration.

Will Susan Wojcicki Turn YouTube Into a Blockbuster Hit, or Just Blockbuster?

youtubeIt seems the management at Google are trying to kill two birds with one stone.

First, make sure that long time Google employee Susan Wojcicki stays motivated, and most importantly, stays with Google.

Second, find someone that can take YouTube to the next level.

As re/code reports, Wojcicki is set to be named as the next head of the world’s largest video site:

Wojcicki had been interested in running her own thing, sources said, and she had also been a recruitment target for a venture capital or perhaps a CEO role…It’s unclear what Wojcicki’s move will mean for YouTube itself. Over the past few years the video site has generated grumbling from some programmers, who have found it hard to make significant money there, and from some advertisers, who would like it behave more like a TV network.

Esurance Wins the Super Bowl

Let’s be honest, the reason why brands spend so much time and effort on their Super Bowl ads, is because they hope they will “go viral.” They’re even willing to spend $4M just to have it aired.

That’s why the Esurance ad is marketing brilliance.

Instead of spending $4M and hoping your ad will go viral, save the cash, and get everyone tweeting like crazy!

Genius!

YouTube Makes a Show of Teasing Super Bowl Ads

364 days a year, TV viewers go out of their way to avoid watching commercials. On Super Bowl Sunday it’s the other way around. That one day a year, TV viewers make a point of staying on the couch so they won’t miss a single 30 second spot. Then, they Tweet about it, rewatch the ads online and share them on Facebook.

On Super Bowl Sunday, the adman is king.

This year, YouTube is trying to extend the Super Bowl Commercial experience with a teaser channel they call Ad Blitz.

YouTube AdBlitz

Right now, you can log on to watch teaser clips from what will hopefully be the best Super Bowl Ads ever. You’ll see Don Cheadle and a llama sharing the screen for Bud Light. Pepsi stages a halftime show in a snowy, small town and Doritos invites you to vote for the ad that will win the big prize.