Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

Google’s YouTube Will Offer Copyright Protection "Very Soon"

It appears Google’s finally starting to realize that if YouTube is to continue its success, they need to figure out how to protect copyright holders from video piracy.

I’m guessing losing big deals to your rivals and watching others being proactive on copyright protection, finally got Google’s attention, but apparently only just recently.

“We just reviewed that (issue) about an hour ago,” Schmidt told Reuters when asked what Google was doing to make anti-piracy technologies widely available to video owners. “It is going to roll out very soon … It is not far away.”

No timeframe for rollout was given by Schmidt – shocker! – but whatever they introduce will be available to all copyright holders, not just the big guys who make licensing deals with Google.

The Best SEO Video Ever?

If you’ve been following Gareth Davies ECommerce Rocks video series, you’ll already know that he produces some fantastic stuff.

I recently worked with Gareth on a new video that has just launched. In it, I discuss recent developments with keyword suggestion tools and then discuss some basics of keyword research.

Now, I may be biased, but wouldn’t you agree this is one of the best produced SEO tutorial videos ever? (emphasis on the “produced”).

Enjoy and please share.

BTW, Gareth’s looking for more experts to join him on future videos and is also providing his video producing talents to clients, looking to “jazz-up” their content. Contact him, if you’re interested.

Google’s YouTube Losing Viacom Deal to Joost.com?

We should have suspected YouTube’s chances of signing a deal with Viacom were nil, when the cable company demanded more than 100,000 video clips be removed from the Google-owned video site.

Now comes news that Viacom is about to sign a distribution deal with the up-and-coming video site Joost.com.

Viacom will provide Joost hundreds of hours of licensed programming from Viacom cable networks such as MTV and Comedy Central as well as movies from Viacom-owned Paramount studios. Unlike YouTube which features short-length, relatively low quality clips, Joost plans to run full episodes with high-quality resolution, creating a ‘real TV experience online’ according to founder Janus Friis.

No confirmation on the terms of the deal, but expect Viacom to get as much as two thirds of the advertising revenue from their content.

Newspapers Outperforming TV in Video Ads

It’s true: newspapers are outperforming TV in video ads. In 2006, newspapers’ websites sold $81 million in local online streaming video advertisements. Local TV broadcasters’ websites sold only $32 million. Even taken with the other $48 million spent on online video advertising, it’s not much compared to the advertising industry total of $280 billion. But look out: online video is poised to become a more and more significant portion of online ad spending.

This year, $371 million will be spent on local online video advertising—comprising about 5% of the total of $7.7 billion online ad spending according to Borrell Associates Inc’s new study, “The New Frontier: Local Online Video Advertising.” This is more than double last year’s online video spend total of $161 million.

A Complete Guide to Online Video

Hat’s off to Read/WriteWeb for their outstanding compilation of companies in the online video space.

This is definitely something to go in your bookmarks, with info on:

  • Video Sharing
  • Intermediaries
  • Video Search
  • Video eCommerce
  • Video Editing & Creation
  • Rich Media Advertising
  • P2P (Peer To Peer)
  • Video Streaming
  • Vlogosphere

Good stuff!

Google Hands Over YouTube User Info to Court

If you think you’re safe behind your YouTube username, think again.

ASPnews.com is reporting Google’s YouTube has complied with subpoenas issued by the U.S. District Court in Northern California, and turned over the identities of two users who illegally uploaded entire episodes of “24” prior to its broadcast and DVD release.

“We intend to use the information provided to pursue all available legal remedies against those who infringed our copyrights,” 20th Century Fox Television Vice President of Media Relations Chris Alexander.

Google’s compliance has ramifications beyond just the uploading of videos. If a court asks for any information on a user, you can bet Google’s going to fold and hand it over.

Via Threadwatch.

The Video Search, Copyright Conundrum

Media Post suggests that smaller companies are providing better solutions for searching video content on the web.

However, no one has cracked the code yet on how to sift through these videos. Once they do, the ripple effect in advertising should be massive, as marketers will be able to couple their ads with the videos returned, just as they do in text search.

While you may see a ripple effect, with better ad targeting, what about the tidal wave coming in the other direction? If video search technology does indeed get to the level of sophistication, that it can identify your favorite video clip, content owners are going to demand it be used to identify and filter copyrighted content.