Marketing Pilgrim's "Video" Channel

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Michael Jackson to Help IAC Enter Online Video Space

How about that attention-grabbing headline? See, I read the articles on the importance of headlines too, you know. ;-)

Anyway, it’s all true. Michael Jackson, the former president of cable channel USA Networks (oh wait, you thought it was the “ch’mon”, “hee, hee, hee” Jackson?) is just one of the signs that suggests Barry Diller and his formidable IAC network of companies (including Ask, Ticketmaster & CitySearch), is getting ready to branch out into online video content.

According to CNET

Some observers expect Diller to soon branch off in yet another direction: online video. A former chairman of Paramount Pictures and once one of Hollywood’s most influential executives, Diller has signaled his readiness to get back to his roots.

66% of Internet users viewed online video; Wal-Mart joins the fray

Advertising.com has released a study that indicates that 66% of Internet users age 18 and up surveyed viewed online video content at least once a week. Advertising.com divided their results into two age demographics: 18 to 34 and 35 and up.

Key findings for each demographic included:

  • 18 to 34

    • 44% of online video viewers fell into this age group.
    • Most popular video-related activities: watching TV episodes online, creating videos and forwarding clips to friends.
    • Prefers streaming entertainment (music videos, TV shows, movie trailers).
  • 35 and up
    • A whopping 56% of online video viewers were age 35 or over.
    • More likely to stream news and sports clips.

YouTube’s Achilles Heel? Users Can’t Be Trusted to Self-Police

I just read an interesting MarketWatch piece on the issues Google faces with the policing of copyrighted content on YouTube. Because YouTube allows videos to be uploaded, without first being screened or approved, it’s very easy for a pulled clip to be replaced within minutes.

“It’s now a game of whack-a-mole,” said John Palfrey, a Harvard law school professor, and executive director of the school’s Berkman Center For Internet & Society.

I’m jealous that Palfrey was given the opportunity to provide MarketWatch with such a cool sound-bite, but it certainly sums-up the game YouTube is playing, perfectly. By relying on the community to flag inappropriate content and copyrighted material, YouTube is hoping to avoid the additional expense - that would surely cripple any profitability the company may have – that would come from having to screen videos before publishing them. While it’s a nice to think your viewers are noble enough to shop anyone uploading copyrighted content, it’s just not going to happen.

Catch Marketing Pilgrim on Buzz TV

I must admit that I’m not an avid viewer of Technorati’s Buzz TV. I’ve seen it a couple of times, and host Aaron Krane is perfect for the role – when you have only two minutes, you need to be that energetic – but I just don’t have the time to tune in each day (I know it’s only 2 minutes long!).

Anyway, maybe it’s part of Aaron’s plan to get me to talk about Buzz TV – in which case it’s worked – but Marketing Pilgrim is featured on today’s episode.

So like the pavlovian blogger I am, he sent me the embedded video and I came running to hit “publish”. :-)

Blinkx It? I Don’t Know What the Heck to Do With It!

I’m with Pete Cashmore on this one. Popular video search engine, Blinkx, had launched a widget for blog owners and social networks (MySpace etc) that allows them to display relevant videos on their site.

But why?

Ok, so the videos are targeted, and the widget is not very intrusive, but where’s the benefit for me? Us? Bloggers?

I already have a number of widgets on Marketing Pilgrim – each already slowing down load times. In order to convince me to add another one, a widget needs to offer either:

  1. Some kind of revenue for me
  2. A strong value to my readers – so they’ll come back, tell others etc

I fail to see where Blinkx It meets either of these criteria. Anyone seeing a benefit, I’m missing?

ECommerce Rocks With Video Tutorials for Web Site Owners

As you know, I’ve been consulting with Gareth Davies of the UK search marketing firm GSINC Ltd. Gareth’s background not only includes search marketing and web development, but he’s also a whiz when it comes to video production.

Seeing an opportunity to bring web marketing lessons to the masses, Gareth has thrown out the notion that all advice must be delivered by means of a 800-1000 article and decided to expand on his recent video tutorials.

We asked Gareth to provide us with a sneak peak of his new ECommerce Rocks series, which you’ll find below. This preview is just 1 minute long, but I guarantee you’ll be blown away by the production and content.

Google’s YouTube to Offer Revenue Share on Video Ads

The BBC is reporting YouTube will shortly launch an advertising revenue share model with users who upload their own unique videos.

Following a model that has helped Revver gain popularity, YouTube founder Chad Hurley indicated the goal was to “reward creativity” of users that upload popular content.

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.

Also coming is a new system to identify copyrighted material.

The company…was currently working on “audio fingerprinting” technologies to identify copyrighted material…

I’m guessing the identification of copyrighted material would come before the revenue share rollout. YouTube would face all kinds of issues if it allowed users to share ad revenue on already copyrighted video content.