Marketing Pilgrim's "Video" Channel

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ECommerce Rocks With Video Tutorials for Web Site Owners

As you know, I’ve been consulting with Gareth Davies of the UK search marketing firm GSINC Ltd. Gareth’s background not only includes search marketing and web development, but he’s also a whiz when it comes to video production.

Seeing an opportunity to bring web marketing lessons to the masses, Gareth has thrown out the notion that all advice must be delivered by means of a 800-1000 article and decided to expand on his recent video tutorials.

We asked Gareth to provide us with a sneak peak of his new ECommerce Rocks series, which you’ll find below. This preview is just 1 minute long, but I guarantee you’ll be blown away by the production and content.

Google’s YouTube to Offer Revenue Share on Video Ads

The BBC is reporting YouTube will shortly launch an advertising revenue share model with users who upload their own unique videos.

Following a model that has helped Revver gain popularity, YouTube founder Chad Hurley indicated the goal was to “reward creativity” of users that upload popular content.

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.

Also coming is a new system to identify copyrighted material.

The company…was currently working on “audio fingerprinting” technologies to identify copyrighted material…

I’m guessing the identification of copyrighted material would come before the revenue share rollout. YouTube would face all kinds of issues if it allowed users to share ad revenue on already copyrighted video content.

Google Integrates YouTube with Google Video

Google has just announced the first step in integrating Google Video with newly acquired YouTube.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

Reading between the lines, I see no mention that Google Video will continue to encourage upload of video content, only that it will become a service “where you can search for the world’s online video content.” That suggests to me that YouTube will become the designated “host” and content provider for video content, while Google Video focuses on what it does best, searching for videos.

Online Video Ads Must Meet Council Guidelines

The National Advertising Division of the Council of Better Business Bureaus ruled yesterday that advertisers posting their ads to YouTube, and other online video sites, must follow the same guidelines used in TV ads.

The ruling comes after claims were made that online ad campaigns by vacuum cleaner manufacturer, Dyson, were deceptive and lacked clarity in their comparison with other vacuum cleaners.

“This case establishes a precedent,” Andrea Levine, the director of NAD, said in a statement e-mailed to MediaPost. “When an advertiser places a video on a site like YouTube and uses it, either to make claims about its own product or to compare its product to a competitor’s product, those claims are advertising claims and, by law, require substantiation.”

Friday Humor…

Found this via Michael Arrington. I agree it’s a great way to build buzz. It’s the funniest video I’ve seen in ages.

Has mildly bad language…

Brazil Wants to Shut Down YouTube

A court in Brazil has just ordered the shut down of Google’s YouTube for failing to remove a celebrity sex video from the site.

Daniela Cicarelli, a model and ex-wife of soccer great Ronaldo, sued YouTube after a video of her apparently having sex in shallow water on a beach with her boyfriend was posted to the site.

While Google may not have to obey the ruling – as they are a U.S. based company - the search engine has already shown they’ll bend to the ruling of foreign courts, so it will be interesting to see how they handle this one.

Meanwhile, Cicarelli may wish to either…

a. think twice about having sex in public

b. speak to Paris Hilton and hear how a leaked sex video can re-ignite a career

Google, Apple, Napster Sued for Video Patent Infringement

It’s a new year and a new law suit for Google. This time, the world’s largest search engine is joined by Apple and Napster as they face allegations of patent infringement from online movie distributor Intertainer Inc.

Intertainer, claiming it has suffered irreparable harm, asked the court for cash compensation and an order to prevent the companies from using its technology.

Intertainer’s patent was issued in August 2005 and covers a “digital entertainment service platform”. According to their web site, Intertainer counts Intel, Comcast and NBC among its investors, and this is not the first time the company has taken on the big guys.

In September 2002…