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Online Video Ads Must Meet Council Guidelines

The National Advertising Division of the Council of Better Business Bureaus ruled yesterday that advertisers posting their ads to YouTube, and other online video sites, must follow the same guidelines used in TV ads.

The ruling comes after claims were made that online ad campaigns by vacuum cleaner manufacturer, Dyson, were deceptive and lacked clarity in their comparison with other vacuum cleaners.

“This case establishes a precedent,” Andrea Levine, the director of NAD, said in a statement e-mailed to MediaPost. “When an advertiser places a video on a site like YouTube and uses it, either to make claims about its own product or to compare its product to a competitor’s product, those claims are advertising claims and, by law, require substantiation.”

Friday Humor…

Found this via Michael Arrington. I agree it’s a great way to build buzz. It’s the funniest video I’ve seen in ages.

Has mildly bad language…

Brazil Wants to Shut Down YouTube

A court in Brazil has just ordered the shut down of Google’s YouTube for failing to remove a celebrity sex video from the site.

Daniela Cicarelli, a model and ex-wife of soccer great Ronaldo, sued YouTube after a video of her apparently having sex in shallow water on a beach with her boyfriend was posted to the site.

While Google may not have to obey the ruling – as they are a U.S. based company - the search engine has already shown they’ll bend to the ruling of foreign courts, so it will be interesting to see how they handle this one.

Meanwhile, Cicarelli may wish to either…

a. think twice about having sex in public

b. speak to Paris Hilton and hear how a leaked sex video can re-ignite a career

Google, Apple, Napster Sued for Video Patent Infringement

It’s a new year and a new law suit for Google. This time, the world’s largest search engine is joined by Apple and Napster as they face allegations of patent infringement from online movie distributor Intertainer Inc.

Intertainer, claiming it has suffered irreparable harm, asked the court for cash compensation and an order to prevent the companies from using its technology.

Intertainer’s patent was issued in August 2005 and covers a “digital entertainment service platform”. According to their web site, Intertainer counts Intel, Comcast and NBC among its investors, and this is not the first time the company has taken on the big guys.

In September 2002…

Friday’s Internet Marketing News Roundup

This will likely be the last news post until after Christmas. Here’s what’s caught my attention today.

  1. Avinash Kaushik discusses the merits of javascript analytics over web log files.
  2. Robert Scoble has re-discovered banner ads. He explains how Texas Instruments’ banner ads managed to catch his attention.
  3. Mashable is reporting LinkedIn has secured new funding which suggests the company has a $250 million value.
  4. Social media expert, Neil Patel, explains why some SEO web sites are being banned by Digg. Digg just doesn’t like SEO. Maybe the social bookmark site is receiving cash incentives from Did-It.
  5. Is MSN inflating the conversion data at adCenter? Search Engine Roundtable takes a look.
  6. Wengo is offering an embedded flash player for bloggers wishing to share their good looks via their web cam.

Google & Baidu Considering Video Options for China

Reuters reports both Google and Baidu.com are considering their options for expanding online video services in China.

…Google is considering whether to simply translate its global YouTube site into Chinese or build up a brand new “YouTube China”, possibly through the acquisition of a local video-sharing Web site, which may cost more time and money.

I wish I knew more about the search market in China and whether there’s the same demand for online video as there is in the U.S. Maybe I can entice China-SEO expert, David Temple to stop by with his thoughts.

First Look: StumbleUpon Announces New Video Surfing Site, StumbleVideo

If you’re familiar with StumbleUpon, the web surfing toolbar, you’ve probably spent countless hours hitting the “stumble” button and discovering sites that are eerily tailored towards your taste.

Taking that same concept, StumbleUpon has launched StumbleVideo, a web site that allows visitors to “surf” video content from MySpace, Google Video and YouTube, using the same technology used by the popular toolbar.

Earlier this week, I had a chance to sit down with StumbleUpon’s VP of Marketing, David Feller, and get a sneak peak at the new service. Unfortunately for me, it’s equally as addictive as the toolbar, and now I fear I’ll waste many afternoon hours viewing content that matches my interests.

For those of you not familiar with StumbleUpon, it’s a fast growing community founded in 2001, with 1.6 million people “Stumbling” roughly 4 million times each day. When joining, users select topics of interest and then asked to rate web sites presented to them, with a “thumbs-up” or “thumbs-down”. Users can also share their favorites, view their friends’ content, tag and submit new web pages.

With the launch of StumbleVideo, the company is betting that people will enjoy discovering new videos in the very same way, and spend even more time “channel surfing”. “People demand instant access to online video content that’s personally gratifying, and they don’t want to spend all day looking for it. That’s where StumbleUpon fits in,” says Feller. “StumbleVideo allows people to discover great videos they would likely never find using traditional keyword searches. The experience is like channel surfing through video content that is laser-targeted to your tastes.”