In one comment on SER, the YouTube video is called a legitimate result because it has backlinks.
Granted, itâ€™s a popular videoâ€”12M+ views (though I now wish I could take mine back), 10K comments, 61K favorited. Yahoo Site Explorer finds 3000 links to it, including one from the Wikipedia entry on shoes (itâ€™s no longer there and the page has been vandalized so many times that I canâ€™t tell which iteration of the page actually featured the link, if ever). The word â€œshoesâ€ does appear 35 times in the code of the YouTube page. And of course, itâ€™s repeated a lot in the movie.