Marketing Pilgrim's "Video" Channel

Marketing Pilgrim's Video Channel is sponsored by Trackur.

Google’s Evil Master Plan Revealed in Video?

Googlezon has long been the benchmark video for spreading fear about the power of Google. Now comes a new entrant, “Master Plan – about the power of Google“.

It’s a sobering video, suggesting that Google is collecting far too much information about you and perhaps sharing it with the CIA.

Hat-tip Brian

If MySpace Can Block Copyrighted Videos, Why Can’t YouTube?

MySpace has announced a partnership with Audible Magic to identify and screen uploaded videos for copyrighted content.

Audible Magic uses audio fingerprinting technology to identify the audio digital signature in any video file and then looks for matches against a database of copyrighted content.

MySpace said it maintains a database of fingerprints uploaded by content owners. The blocking of unauthorized clips is on a voluntary basis to prevent the exclusion of materials that companies want to be uploaded, such as those by a company’s marketing department.

The process of identifying the audio channel from a video clip is a lot easier than trying to match the video content.

YouTube’s Integration With Google Search Leading to "NSFW" Content?

Yikes!

That was my response when Barbara Coll shared with me the type of search results we can expect to see, with the integration of YouTube content with Google’s search results.

The “Webmama” searched for the rather innocent “shoes” on Google and discovered content that you wouldn’t expect, and certainly wouldn’t want your kids to see.

The description reads like – well – someone who uses a lot of swear words to get their point across. I hope Google is going to start filtering this kind of content…I don’t think they want the word fuc#!!k to show up in their results for consumer-based words like shoes.

Why in the world would they want to integrate YouTube with regular search results anyway?

Michael Jackson to Help IAC Enter Online Video Space

How about that attention-grabbing headline? See, I read the articles on the importance of headlines too, you know. ;-)

Anyway, it’s all true. Michael Jackson, the former president of cable channel USA Networks (oh wait, you thought it was the “ch’mon”, “hee, hee, hee” Jackson?) is just one of the signs that suggests Barry Diller and his formidable IAC network of companies (including Ask, Ticketmaster & CitySearch), is getting ready to branch out into online video content.

According to CNET

Some observers expect Diller to soon branch off in yet another direction: online video. A former chairman of Paramount Pictures and once one of Hollywood’s most influential executives, Diller has signaled his readiness to get back to his roots.

66% of Internet users viewed online video; Wal-Mart joins the fray

Advertising.com has released a study that indicates that 66% of Internet users age 18 and up surveyed viewed online video content at least once a week. Advertising.com divided their results into two age demographics: 18 to 34 and 35 and up.

Key findings for each demographic included:

  • 18 to 34

    • 44% of online video viewers fell into this age group.
    • Most popular video-related activities: watching TV episodes online, creating videos and forwarding clips to friends.
    • Prefers streaming entertainment (music videos, TV shows, movie trailers).
  • 35 and up
    • A whopping 56% of online video viewers were age 35 or over.
    • More likely to stream news and sports clips.

YouTube’s Achilles Heel? Users Can’t Be Trusted to Self-Police

I just read an interesting MarketWatch piece on the issues Google faces with the policing of copyrighted content on YouTube. Because YouTube allows videos to be uploaded, without first being screened or approved, it’s very easy for a pulled clip to be replaced within minutes.

“It’s now a game of whack-a-mole,” said John Palfrey, a Harvard law school professor, and executive director of the school’s Berkman Center For Internet & Society.

I’m jealous that Palfrey was given the opportunity to provide MarketWatch with such a cool sound-bite, but it certainly sums-up the game YouTube is playing, perfectly. By relying on the community to flag inappropriate content and copyrighted material, YouTube is hoping to avoid the additional expense – that would surely cripple any profitability the company may have – that would come from having to screen videos before publishing them. While it’s a nice to think your viewers are noble enough to shop anyone uploading copyrighted content, it’s just not going to happen.

Catch Marketing Pilgrim on Buzz TV

I must admit that I’m not an avid viewer of Technorati’s Buzz TV. I’ve seen it a couple of times, and host Aaron Krane is perfect for the role – when you have only two minutes, you need to be that energetic – but I just don’t have the time to tune in each day (I know it’s only 2 minutes long!).

Anyway, maybe it’s part of Aaron’s plan to get me to talk about Buzz TV – in which case it’s worked – but Marketing Pilgrim is featured on today’s episode.

So like the pavlovian blogger I am, he sent me the embedded video and I came running to hit “publish”. :-)