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YouTube’s Achilles Heel? Users Can’t Be Trusted to Self-Police

I just read an interesting MarketWatch piece on the issues Google faces with the policing of copyrighted content on YouTube. Because YouTube allows videos to be uploaded, without first being screened or approved, it’s very easy for a pulled clip to be replaced within minutes.

“It’s now a game of whack-a-mole,” said John Palfrey, a Harvard law school professor, and executive director of the school’s Berkman Center For Internet & Society.

I’m jealous that Palfrey was given the opportunity to provide MarketWatch with such a cool sound-bite, but it certainly sums-up the game YouTube is playing, perfectly. By relying on the community to flag inappropriate content and copyrighted material, YouTube is hoping to avoid the additional expense – that would surely cripple any profitability the company may have – that would come from having to screen videos before publishing them. While it’s a nice to think your viewers are noble enough to shop anyone uploading copyrighted content, it’s just not going to happen.

Catch Marketing Pilgrim on Buzz TV

I must admit that I’m not an avid viewer of Technorati’s Buzz TV. I’ve seen it a couple of times, and host Aaron Krane is perfect for the role – when you have only two minutes, you need to be that energetic – but I just don’t have the time to tune in each day (I know it’s only 2 minutes long!).

Anyway, maybe it’s part of Aaron’s plan to get me to talk about Buzz TV – in which case it’s worked – but Marketing Pilgrim is featured on today’s episode.

So like the pavlovian blogger I am, he sent me the embedded video and I came running to hit “publish”. :-)

Blinkx It? I Don’t Know What the Heck to Do With It!

I’m with Pete Cashmore on this one. Popular video search engine, Blinkx, had launched a widget for blog owners and social networks (MySpace etc) that allows them to display relevant videos on their site.

But why?

Ok, so the videos are targeted, and the widget is not very intrusive, but where’s the benefit for me? Us? Bloggers?

I already have a number of widgets on Marketing Pilgrim – each already slowing down load times. In order to convince me to add another one, a widget needs to offer either:

  1. Some kind of revenue for me
  2. A strong value to my readers – so they’ll come back, tell others etc

I fail to see where Blinkx It meets either of these criteria. Anyone seeing a benefit, I’m missing?

ECommerce Rocks With Video Tutorials for Web Site Owners

As you know, I’ve been consulting with Gareth Davies of the UK search marketing firm GSINC Ltd. Gareth’s background not only includes search marketing and web development, but he’s also a whiz when it comes to video production.

Seeing an opportunity to bring web marketing lessons to the masses, Gareth has thrown out the notion that all advice must be delivered by means of a 800-1000 article and decided to expand on his recent video tutorials.

We asked Gareth to provide us with a sneak peak of his new ECommerce Rocks series, which you’ll find below. This preview is just 1 minute long, but I guarantee you’ll be blown away by the production and content.

Google’s YouTube to Offer Revenue Share on Video Ads

The BBC is reporting YouTube will shortly launch an advertising revenue share model with users who upload their own unique videos.

Following a model that has helped Revver gain popularity, YouTube founder Chad Hurley indicated the goal was to “reward creativity” of users that upload popular content.

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.

Also coming is a new system to identify copyrighted material.

The company…was currently working on “audio fingerprinting” technologies to identify copyrighted material…

I’m guessing the identification of copyrighted material would come before the revenue share rollout. YouTube would face all kinds of issues if it allowed users to share ad revenue on already copyrighted video content.

Google Integrates YouTube with Google Video

Google has just announced the first step in integrating Google Video with newly acquired YouTube.

Google search results already include links to content that’s hosted on YouTube. Starting today, YouTube video results will appear in the Google Video search index: when you click on YouTube thumbnails, you will be taken to YouTube.com to experience the videos. Over time, Google Video will become even more comprehensive as it evolves into a service where you can search for the world’s online video content, irrespective of where it may be hosted.

Reading between the lines, I see no mention that Google Video will continue to encourage upload of video content, only that it will become a service “where you can search for the world’s online video content.” That suggests to me that YouTube will become the designated “host” and content provider for video content, while Google Video focuses on what it does best, searching for videos.

Online Video Ads Must Meet Council Guidelines

The National Advertising Division of the Council of Better Business Bureaus ruled yesterday that advertisers posting their ads to YouTube, and other online video sites, must follow the same guidelines used in TV ads.

The ruling comes after claims were made that online ad campaigns by vacuum cleaner manufacturer, Dyson, were deceptive and lacked clarity in their comparison with other vacuum cleaners.

“This case establishes a precedent,” Andrea Levine, the director of NAD, said in a statement e-mailed to MediaPost. “When an advertiser places a video on a site like YouTube and uses it, either to make claims about its own product or to compare its product to a competitor’s product, those claims are advertising claims and, by law, require substantiation.”