Google just sent me an example of how their Google Video sponsorship’s can work. The video is very cool, with 200+ diet Coke bottles and a bunch of Mentos used to create a domino-effect display. The sponsored ad – which is assumed to be courtesy of Coke – comes at the end.
And you thought the fountains at the Bellagio were cool.
Now, here’s a question for you. Is a viral video, really viral if Google has to use its PR team to spread the word?
Update: More at the official Google Blog.