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Google+ Commenting is Now Live on YouTube

YouTube said they were going to do it and it’s done – Google+ commenting is now live.

YouTube has been pushing people to tie their YouTube account to their Google+ account for many months and now they’re making it even harder to say no. This new feature allows you to direct your comments to your Google+ friends with a tag mention.

comment sample

It’s an easy process if you know the Google+ usernames of all of your friends. Just write your comment then type + and the first letter and you’ll get a drop down with options. You can also tag circles of people by clicking the “Public” drop down then choosing which of your circles you want to add.

Google+ Adds Dedicated Hangouts Watch Page with Scheduling and More Auto Awesome for Photos

Google+ rolled out a few new features this week that will make your Hangouts more business-like and your photos more awesome. (Including the ability to erase people. . . really crazy stuff.)

The big news for Google Hangouts is the ability to schedule Hangouts On Air, then promote them with a dedicated watch page.

hangout on air

I’m excited about this because I think Google Hangouts are an amazing tool for content producers but as a viewer, finding them is a drag. With the new watch page, you can tease your Hangout ahead of time, gauge the early response with the “Are you going to watch” buttons and it should make your webcasts easier to find.

Google has also improved the video experience making Hangouts full screen (yeah!) and it automatically fixes and enhances webcam lighting.

Facebook Postpones Auto-Play Video Ads for Now

facebook-icon 1When I look at the announcement that Facebook will be holding back their auto-play video ads until at least next year, the consumer side of me breathes a huge sigh of relief. In more than a few ways the marketing side does the same thing.

Why the relief? In my opinion (not that of Marketing Pilgrim necessarily) I dread the interference of auto-play video in how I use Facebook. It sounds extremely intrusive so I can see it being a headache for personal use. Now, if I feel that way as a consumer, are there more that feel the same way and will get ticked if my ad interferes with their Facebook needs and wants? If there are I would have to wonder if an investment in this offering would be a good thing.

The Most Shared Branded Instagram Video Award Goes To. . .

snoopygram dancePeanuts’ Snoopygram!

Instagram used to be all about the pretty pictures, but Unruly’s new “Instagram Video Guide for Brands” shows that branded video is now a driving force on the network.

First, the big numbers — 150 million active use, 55 million pieces of content are shared every day, generating a 1.2 billion engagements every 24 hours. Crazy, right?

The good news for marketers is that 40% of the 1,000 most shared videos came from brands. That means the Instagram generation is willing to help you spread the word about your product as long as you can catch their eye in a fun or exciting but always native way.

The Peanuts brand grabbed the highest number of social shares with a total of 26,963 shares all time. 26,516  came through Facebook, only 447 went to Twitter.

YouTube Music Subscription Offering On Its Way

youtube new logoBillboard magazine is reporting a new music subscription service will be available by the end of the year.

YouTube is preparing a premium on-demand music service — akin to a Spotify, but with video — to launch later this year, according to several sources familiar with the plans.

The service, designed with mobile listening in mind, will have a free component and a premium tier that offers unlimited access to a full catalog of tracks similar to what’s already available via YouTube’s parent company, Google Inc., via its All Access subscription music service. Premium features would include the ability to cache music for offline listening and removing ads.

Blurring the Lines: Harper’s Invites Advertisers to Join #The List

Harpers List

The first issue of Harper’s Bazaar was published in 1867. No, that’s not a typo. For more than 100 years, women have been flipping the pages of this magazine to find the latest news and trends from the world of high fashion. The magazine, which is now owned by the Hearst Corporation, is available in 43 countries and there’s a digital version for the iPad.

Starting next month, the web version of Harper’s Bazaar will contain even more content as part of a snazzy new site design. The New York Times says the new design will make it easier for readers to share content socially. It will also include a new collaboration between editorial and advertising called #TheList.

Training Point: You Are Being Watched ALL THE TIME

If there is one thing that companies need to be telling their employees is that they should NEVER assume that no one is watching them.

The latest instance of someone being caught on tape shines a ‘not so positive’ light on the United States Postal Service (USPS). As if this quasi-governmental agency isn’t suffering from enough bad publicity, this latest video showing an employee making a very special delivery isn’t going to help its already sullied reputation.

Because employees don’t understand the true reach of video cameras or they simply don’t care (which is the more likely to be correct answer), public relations people and those with the responsibility of protecting the reputation of a company have increasingly high job security these days.