While presenting at the Cannes Lions International Festival of Creativity, YouTube announced that it’s going to selflessly help some of its partners produce more compelling (and more lucrative) content. The select few will be flown out to Los Angeles where they’ll spend a week working with production specialists who will help them create amazing, quality videos for YouTube. They’ll also be paired up with their own partner manager who will help them develop a killer content strategy.
It’s about sharing the wealth. It’s about raising the quality of YouTube. It’s a chance to rise above the rest and really shine.
And who are the chosen few? American Express, General Electric, Johnson & Johnson and PepsiCo for starters.