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YouTube Offers to Help Partners with Giant Ad Budgets Make More Money

yt partner programWhile presenting at the Cannes Lions International Festival of Creativity, YouTube announced that it’s going to selflessly help some of its partners produce more compelling (and more lucrative) content. The select few will be flown out to Los Angeles where they’ll spend a week working with production specialists who will help them create amazing, quality videos for YouTube. They’ll also be paired up with their own partner manager who will help them develop a killer content strategy.

It’s about sharing the wealth. It’s about raising the quality of YouTube. It’s a chance to rise above the rest and really shine.

And who are the chosen few? American Express, General Electric, Johnson & Johnson and PepsiCo for starters.

Google Now, Mine and YouTube Collections: I Wonder What Else I’ve Been Missing

secret_passageGoogle’s been keeping secrets from me. While researching the rumored “Google Mine” project, I found out that there are hidden pathways and content tricks that I didn’t know existed.

Those inquisitive little bloggers over at Google Operating System: Unofficial News and Tips About Google turned me on to Google Now. Visit https://www.google.com/now/topics/ and you’ll find a graphical list of topics that you searched in the past week and the past month.

It only picks up terms you searched on multiple occasions and it appears to only collect what you searched when you were logged in to your Google account.

Last week, I was looking up the movie The Internship and that led to this box. In Google’s mind, if I like The Internship, I’ll also enjoy Jurassic Park, Lincoln, Schindler’s List and ET. That’s one of the most mismatched collections of movies I’ve ever seen.

Jobs Movie Trailer Appears Online

You don’t need me to say anything. Just enjoy the trailer and maybe let us know what you think.

Sincerest Form of Flattery – Video Comes to Instagram

instagram videoInstagram, your favorite photo with a filter app, now takes video! Short, 15 second videos that you can start and stop by lifting your finger off the button in order to animate inanimate objects. Cool, huh?

Wait. . . don’t I already have one of those apps on my phone? Oh right, it’s called Vine. Think the boys over there are telling themselves that imitation is the sincerest form of flattery? No, probably not.

Video on Instagram is designed to help you capture all those beautiful, fun moments of your life then share them so you can make others jealous. Really. Watch this intro video and tell me it doesn’t make you feel bad. All those happy people doing cute things. . .

Sorry. Back to business.

Rumor: Word On The Vine Is That Instagram Will Get Video

Instagram-logoIt’s a slow morning so let’s take a look at a rumor that may be of interest.

TechCrunch is reporting that Facebook will announce that it is introducing a video element of the service later this week.

We’ve been working on getting more details on a press event that Facebook is having this week. Earlier, we wrote it could launch a news-reading app, but we have since heard more details that point to something else entirely. On June 20, a source says Facebook will unveil that Instagram, its popular photo-sharing app, will begin to let people also take and share short videos. Call it the Vine effect.

Mobile Advertising Dollars Triple for YouTube and Climb on iPad Mags

mobile adsMobile advertising can be tricky. You’re dealing with smaller screens, shorter attention spans and limited bandwidth in some cases. None of that has stopped YouTube from tripling their mobile ad sales in the last six months. Bloomberg estimates $350 million in revenue. That means mobile is bringing in between 20% and 25% of YouTube’s yearly revenue. Not bad for a such a new and “hard to monetize” product.

The success of the program is coming from two elements. First, YouTube app usage has gone through the roof.

More than half of smartphone users in the U.S accessed YouTube’s application in March, according to Nielsen Holdings NV (NLSN). At least 70 million people in the U.S. were on the app in March, up 42 percent from a year earlier, the researcher said.

YouTube Forces Google+ Integration On Me: This is Me Not Smiling

Who-am-ILast night, I logged in to my YouTube account and was faced with a choice; do I still want to be me or do I want to change my name to match one of my Google+ pages. Good question. I was already having an online identity crisis before I saw this fork in the road and it truly, truly stumped me.

I wish I had taken a screengrab of the initial prompt. I thought I could recreate it this morning by changing my mind, but now YouTube isn’t offering me a chance to go back!

Prior to yesterday, my YouTube channel was called TV_Cyn. It was hooked to my gmail address and contained mostly TV related videos because that’s my thing. In addition to my own Google+ page, I have a page for my TV site TV of the Absurd.