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Netflix and Yahoo Pin Their Hopes on Original Content

posted on March 22, 2012

Netflix was created as a means of sharing the content of others with a large group of people. They were the librarian. The mail carrier and eventually, the storage facility for streaming files.

Now, Netflix is taking on a new title, that of content creator. As stated in Variety, Netflix has five original shows coming up in 2012. The first show, Lilyhammer rolled out last month and House of Cards is highly anticipated.

But bringing in an audience on a new series is tough enough for TV stations that have been doing it for sixty years. So Netflix is hedging their bet a little by bringing back titles people already love. They’ve agreed to help foot the bill for a new season of canceled series Arrested Development.  There was also talk of them taking on Fox’s failed dino-epic Terra Nova.

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YouTube Helps You Get Stable With Your Videos

posted on March 22, 2012

YouTube announced on their blog that they have made an addition to the YouTube Video Editor that will do some pretty neat clean up on an otherwise difficult to watch video.

If you upload a video that’s shaky or dark, we’ll automatically offer to fix it for you, creating an updated version of your video on YouTube.

When you upload a video that could use a fixup, you’ll see a notification bar on the Upload page and in your Video Manager. Click the button to fix it, and you’ll see a side by side preview to decide if you want to accept the edits.

Of course there are videos to explain this new feature and a couple to demo it as well. First the explanation of making video less shaky.

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The Key to Video Ad Engagement? Surprise and Joy!

posted on March 15, 2012

Surprise! People are paying attention to your video ad.

A new study, slated to appear in next month’s  Journal of Marketing Research  shows that serving up a surprise is the best way to get a video viewer’s attention. Now, a scary guy jumping out of the darkness will work just as well as an unexpected bunny wearing a space suit, but getting someone’s attention is only half the battle.

In order to keep their attention, the study says you should follow up with “content that elicits happy or joyful reactions.”

The researchers came to this conclusion by using eye tracking technology and facial recognition to figure out who was engaged and who wasn’t.

Said the authors:

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New YouTube Features Add Efficiency to Video Viewing

posted on March 7, 2012

It’s nice to see when a product adds features or services that are truly something to talk about rather than just filler for another lame press release. The folks at YouTube have added three new features to the video viewing service that are truly improvements and will make the service more efficient and useful. Amen.

From the YouTube blog we get the following

Years ago we created a way to link to a certain moment on a video, which let you find, share and comment on just your favorite parts. Now we’re expanding that control even more. Over the coming weeks, you’ll be able to see an image preview or a series of thumbnails with three new features on our video player. So whether you’re sneaking a peek ahead, scanning backwards, or using a thumbnail to find where you stopped watching a video, you’ll soon have three options to instantly look through YouTube videos.

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Socialbakers Ranks Social Media’s Top Brands [Infographic]

posted on March 5, 2012

Socialbakers, a social media statistics portal, has decided to create a monthly infographic showing the top brands in the space.

We’re bringing you this information, because we feel there’s always something to be learned from those at the top of the heap. Also, because we like infographics.

*Side note here to the Socialbakers folks, next month can we have some more colors and cool images?

First, let’s look at the Top 10 YouTube Brand Channels based on views. A deodorant for men tops the list with a drink aimed at adventurous men right below it. You have the game oriented EA and Playstation. Nikefootball and volkswagen are also decidedly male. (Noticing a trend here?)

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Epic Video: Microsoft Attacks Google’s “Googlighting Stranger”

posted on February 21, 2012

This is the cheesiest–and most awesome–video I’ve seen in a while.

The fact that it happens to be Microsoft in a full on attack* of Google Apps, means that I have the perfect excuse to share it with you:

And, I’m laughing because I’m a Google Apps user. ;)

* Bonus points for using YouTube to host it!

(Hat-tip)

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What Did 181 Million US Internet Users Do In January?

posted on February 21, 2012

If you answered “watched an online video” to our headline question then you’re absolutely right!

New data from the comScore Video Metrix shows that in January 2012, 181 million U.S. Internet users watched nearly 40 billion online videos.

In January of 2011, that number was 171 million. That’s a heck of a jump up in the space of one year.

The big winner was, of course, Google / YouTube. They blew everyone else out of the pool with their 152 million unique viewers watching 18.6 billion videos.

The next closest player was VEVO with 51.5 million viewers. VEVO was the biggest YouTube partner channel, with Warner Music and Machinima coming in second and third.

Here’s the wild part, the average person watched 22.6 hours of online video in January. This is up from only 14 hours year-over-year.