Repped: 30 Days to a Better Online Reputation
Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect. It doesn’t matter if you’re fresh out of college and hoping your past Facebook indiscretions don’t torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success.
In Repped: 30 Days to a Better Online Reputation, world renowned online reputation management author, speaker, and expert Andy Beal walks you through a practical 30-day plan to build, manage, monitor and protect your valuable reputation online. With dozens of examples and actionable tips, Repped demonstrates how a better online reputation can lead to improved job prospects, happier customers, fewer detractors, and most importantly of all, greater income.
Repped is for individuals, professionals, small businesses, non-profits, and large corporations. Repped is for anyone that realizes the value of building a better online reputation.
Praise for Repped:
“Reputation has nothing to do with what you think. Your brand isn’t yours to define and Google can turn your company landscape into a mine field. Consider this the map on how to navigate and conquer the battle for your online reputation.”
—Scott Stratten, best selling author of Unmarketing and QR Codes Kill Kittens
“Billions of consumers are connected to the web with the ability to publish unwanted information about you or your brand. If you don’t leave your online marketing to chance, why not take charge of your online reputation? Here’s the good news: Top online reputation expert Andy Beal has created Repped: A 30 day journey that will take you from zero to hero with practical, actionable advice that anyone can put to work.”
—Lee Odden, CEO of TopRank Online Marketing and Author of Optimize
“Repped is a genius plan that will breathe life into your online reputation in thirty days. Andy Beal provides every individual, organization and brand the power to manage, monitor, repair and build a trusted online reputation. Get Repped and discover untold rewards!”
—Richie Norton, bestselling author of The Power of Starting Something Stupid
Radically Transparent: Monitoring and Managing Reputations Online
The explosion of social media—blogs, social networking sites, video sharing sites—has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. Radically Transparent shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management.
Using step-by-step instruction and tested techniques, Andy Beal and Judy Strauss unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation. You’ll learn how to:
- Navigate the new rules of engagement in a transparent world
- Define who you are and develop your personal or corporate brand
- Create positive PR buzz with your online content
- Gain visibility in web search results and harness SEO tools
- Understand the pros and cons of e-mail before you hit “Send”
- Use the latest Internet tracking methods and understand how information spreads online
- Apply solid strategies for reputation repair when things go wrong
Praise for Radically Transparent
“This is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people.”
—Tom Giles, Editor, Technology & Science, BusinessWeek.com
“In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says—the career you save might be your own!”
—David L. Sifry, founder and Chairman, Technorati, Inc.
“Branding has evolved from a one-way monologue to a two-way conversation. It’s vital you know the strategies needed to join the conversation and build your radically transparent reputation.”
—John Battelle, national bestselling author of The Search