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Radically Transparent: Monitoring and Managing Reputations Online (Andy Beal & Judy Strauss)
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People Are Talking About You Online
What are they saying? How do you find out? How do you respond? And how can you use the conversation to your benefit?
The explosion of social media—blogs, social networking sites, video sharing sites—has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. Radically Transparent shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management.
Using step-by-step instruction and tested techniques, Andy Beal and Judy Strauss unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation. They detail important public relations, search engine optimization, research, and online content creation strategies and provide a seven-step action plan so that you can develop the skills necessary to monitor and manage your reputation. You’ll learn how to:
- Navigate the new rules of engagement in a transparent world
- Define who you are and develop your personal or corporate brand
- Create positive PR buzz with your online content
- Gain visibility in web search results and harness SEO tools
- Understand the pros and cons of e-mail before you hit “Send”
- Use the latest Internet tracking methods and understand how information spreads online
- Apply solid strategies for reputation repair when things go wrong
Praise for Radically Transparent
“This is sure to become the definitive guide for members of any company or group who want to join and shape the often brutally honest conversation across social media about their brands, products, and people.”
—Tom Giles, Editor, Technology & Science, BusinessWeek.com
“In this new world of instant connection and networked customers, understanding what people are saying about your company, your products, and your competitors is vital for business success. Reputations, like trust, are built over time, but can be destroyed in an instant. Follow carefully what this book says—the career you save might be your own!”
—David L. Sifry, founder and Chairman, Technorati, Inc.
“Branding has evolved from a one-way monologue to a two-way conversation. It’s vital you know the strategies needed to join the conversation and build your radically transparent reputation.”
—John Battelle, national bestselling author of The Search
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The Marketing Pilgrim Essays: 68 Essays on Improving Search Engine Optimization, Search Engine Advertising, and Social Media Optimization
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With the industry in need of new talent to meet the growing demand for search engine marketers, MarketingPilgrim.com launched a scholarship contest in the fall of 2006 to find the next generation of internet marketing experts.
We asked entrants to provide an essay explaining their favorite search or social media marketing tactic, then chose a winner based upon the popularity of the essay and the choice of our expert panel of judges. With the contest attracting almost 50 entrants, each providing fresh ideas and tactics, the inaugural contest was a huge success. As a follow-up, we launched a second contest in the spring of 2007, this time making the judging even more demanding on those that entered.
As a result of both contests, Marketing Pilgrim named two winners, discovered more than 65 talented internet marketers, gave away prizes worth more than $15,000 and collected valuable marketing advice, strategies and tactics.
The Marketing Pilgrim Essays is a collection of these fantastic marketing articles. We’ve edited their content, categorized them based on type of channel (organic, paid, social, etc), and highlighted each author so they can receive acknowledgment for providing such great advice. We hope you’ll find huge value in reading this book while appreciating that the content is provided for a modest charge of $5.