Internet Marketing Research

In partnership with MarketingSherpa, Marketing Pilgrim is delighted to make available to its readers a comprehensive selection of internet marketing research, reports, and case studies.

2008 Online Advertising Handbook + Benchmarks

  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts

Exclusive: Save $150; Quantities Limited

Video Marketing Benchmark Guide 2009

  • 173 charts and 74 tables
  • Primary research from 1,083 marketers and 1,422 consumers
  • Secondary research from Nielsen, Comscore, Rentrak, BrightRoll, TubeMogul, and more
  • 22 strategy reports, industry overviews and special reports
  • PDF download now, print copy ships after Jan 05, 2009

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The 2009 Email Marketing Benchmark Guide

  • 205 Charts, 66 Tables and Images
  • 8 Eyetracking Heatmaps
  • Research from 1,763 real-life marketers
  • 6 new Special Reports including 12 Point Plan to Increase Email Performance
  • 8 New “Notes from the Field” Case Studies

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Search Marketing Benchmark Guide 2009

  • 1,928 search marketers surveyed
  • 170 charts and 45 tables
  • 12 eyetracking heatmaps
  • 6 real-world Case Studies
  • Stats on costs per click, conversion rates,
    SEO vs. PPC, and more
  • Growth rates and ROI of search marketing vs.
    other marketing tactics
  • ROI of geotargeting and local search

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MB-to-B Lead Generation Handbook

  • Step-by-Step Instructions from beginning to end of lead generation campaigns
  • Over 150 Real-life Case Studies, tactics, how-tos
  • 60 Stats, Data Charts and eyetracking heatmaps
  • 158 creative samples

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