Want to reach consumers on mobile? Do it before they go shopping

NinthDecimal GrowthSurprise stat of the day: smartphones have replaced tablets as the leading mobile device for retail shoppers.

Surprising because the tablet is the laid back king.  It has the bigger screen and the interactive, native ads, but still tablet usage for research dropped from 37% in 2013 to only 16% in 2014.

The one thing smartphones have over tablets is that we always have one in our pocket. So that’s probably the reason the for the increase. More people are relying on their phones to do research in stores. . .

Nope. 69% of product research happens at home, long before the customer heads to the store (virtual or otherwise).

NinthDecimal’s Mobile Audience Insight Report for Q2 2014 is full of interesting surprises. Let’s dig a little deeper.

Majority of shoppers say no to mobile phones in the checkout line

Cell Phone Acceptable or NotSince we have mobile phones on the brain this week, TheStreet went to the streets to ask people about acceptable phone usage in public. As you might expect, respondents under the age of 35 were much more accepting of all kinds of public usage including texting during the previews at the movies! Sacrilege! That’s almost as bad as leaving before the credits are over.

Talking, texting or surfing while walking was one of the most widely accepted behaviors. 65% of respondents said it was acceptable.

The researchers at Ohio State University beg to differ. They found that in 2010, 1,500 pedestrians were treated in emergency rooms for injuries related to using a cell phone while walking. That’s four years ago. Just imagine what that number is now! And think of how many funny YouTube videos we’d miss out on if people stopped texting and walking. . . .

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Google boosts some search results with added Structure Snippets

A proper search engine is like a mind reader. It doesn’t just deliver what you asked for, it has to deliver what your thinking about, even if you’re not sure what that is.

If you searched the word “Dallas” today, there’s a strong possibility you want to know who died in last night’s season finale. But you could be searching for a hotel in the city or you want information about the sports team but you can’t remember if they’re Cowboys or Mavericks.

By adding a second word to your search; TV, hotel, football – the results change and you have a better chance of finding out what you need to know. Amazing.

Now, Google is taking another step forward with the addition of “Structured Snippets.”

Google upgrades My Maps; quite the nifty marketing tool

If you’d like to know all of the cities in the world James Bond has ever visited, there’s a map for that. You can even specify which Bond; Connery, Craig or Moore. Check the box and watch the location markers appear and disappear.

James Bond Map

With the new Google My Maps (previously Google Maps Engine Lite), you can create a map for just about any location-based data set with  images, descriptions, custom icons, and more. If you have an Android phone, you can even create and update your maps with the My Map app. (Say that 3 times fast.)

This isn’t a totally new concept, but Google recently upgraded the tool to make it more user and viewer friendly.

New features include the ability to:

Google lets new users say ‘no thank you’ to Google+

No ThanksFor the past few years, Google+ has been building up the user numbers the easy way – by requiring people to have an account if they want to use Gmail, YouTube or other Google service. It’s been an issue for many, especially when they hooked their wagon to YouTube and forced people to use their real names on their video uploads.

People yelled and Google backed off, a little, but now it looks like they’ve taken a big step back. Larry Kim of The Wordstream Blog, discovered a change in the way Google is doing business. Now, when you create a new Gmail account, you no longer have to open a matching Google+ profile as well.

Friday Social Round-up: Facebook Media, Pinterest Halloween and More

Facebook MediaIt’s Friday. Time for another round-up for stories that were too late or too small to digitally print. I hear the weekend calling my name, so let’s get to it.

Facebook Media

Facebook thinks celebrities can use some help getting started on Facebook, so they’ve created a new portal called Facebook Media. The portal is aimed at musicians, authors, actors and studios so when they talk about “fan” engagement they mean it in the truest sense of the word.

The site is filled with inspiring success stories from Game of Thrones, Donald Trump, and Stephen Amell (The Arrow) who wins the award for most authentic content written by a celeb.

Facebook ad revenue: more money for less time

A lot of people spend a lot of time on Facebook. That’s a given. But when eMarketer broke down the numbers, they found something very interesting. When you compare time spent on site and ad dollars as a percentage of the whole, it simply doesn’t add up.

eMarketers Facebook Digital Ad Dollars

Looking at all digital activity in a day, Facebook users spend about 21 minutes on the site (that’s a lot!) which is 6% of all digital time. (That’s not so much.) Let’s be clear, those numbers are for the entire population, about half of which doesn’t go on Facebook at all. When you look at just adult Facebook users, time on site jumps to 39 minutes – feels longer. . . .