You can now post animated GIFs on Twitter. Yeah?

Twitter GifsAnimated GIFs make my head hurt. Anyone else feel like their eyeballs are going to explode when you watch one? Show of hands?

Well now Twitter has gone and opened the flood gates allowing these moving monstrosities to show up on Twitter.com and on the mobile apps. (No refuge at all!)

They announced this exciting change via a Tweet and not a single word of follow-up on the Twitter blogs. Perhaps they feel that GIFs are so universal, they don’t need explaining.

One thing is true, these animated story bites are popular world wide. Doesn’t matter what language you speak everyone understands an excited, adorable poodle.

Want to improve your paid search conversions? Buy a Facebook ad.

Paid search not performing as well as you’d like? Facebook has the solution. Buy just the right amount of advertising on the social network and your paid search conversions will rise by 19%. Pretty sweet.

The number comes from a study conducted by Kenshoo on behalf of Facebook. What I find odd is that they only include results from a single advertiser – Experian. While the results make for an interesting case study, they can hardly be considered conclusive.

 

Facebook Paid Ad Conversions

Here’s what they came up with;

  • There was a 19% average increase in total conversions among the people who saw Facebook advertising compared with those who saw just paid search advertising (no Facebook ads)

Channel Sponsors

Facebook introduces Slingshot, the anti-instant gratification app

welcome to slingshotMost messaging and photo sharing apps are all about communicating faster. Send a message to all of your friends at once! Check the photo out now before it dispears! Forget 3 minutes – a 15 second video is where its at.

Then along comes Slingshot, the second app from the Facebook Creative Labs. Send your friend a photo message and he can. . . can’t. . . see it. . . all he gets is a pixelated blur. In order to reveal the true image, the receiver must send a message back to the sender.

I think they should have called it Volleyball because this back and forth can go on and on until someone drops the ball and gives up. (If you choose to swipe the shot away, it’s gone forever.)

YouTube to block indie labels that won’t sign: Bob’s Tank Army on standby

XL RecordingsThis is one of those stories that sounds so wrong that I thought it was a rumor blown out of portion . . . hard to say since most reports on the subject all lead back to one article from the Financial Times.

Basically, it goes like this. YouTube is about to launch a beta test of their new streaming music service which would compete with Spotify and Amazon’s new music service. In order to offer streaming music, record labels had to sign a licensing agreement but several indie labels say the agreement isn’t fair and have refused to sign.

Retailers believe in online marketing, so why are they still spending offline?

RetailMeNot contacted 200 marketing decision-makers at retailers that sell both online and in physical retail locations and have at least $50 million in annual revenue to find out how they feel about digital advertising.

75% said they believe that digital delivers a higher return on investment than offline advertising. They believe it, but they’re not putting their marketing money where their mouth is.

Digital spend

Looking at the total marketing budget, 51% is going to the digital side, 49% to offline. Why? Old habits and a lack of confidence. Only 27% of those surveyed thought of themselves as advanced digital marketers. Only 19% said they thought their current multi-channel approach was effective. Which means a whole lot of marketers think they could be doing better if they tried harder or had more training.

Facebook adds trending videos and games to iPad app sidebar

Facebook’s latest iPad app update is all about keeping visitor engaged longer by putting all kinds of trending and entertaining content in the sidebar.

The top corner will continue to feature birthdays you should have remembered and events you thought you’d attend but probably won’t. Below that you’ll find the trending topics, just like on the website. Click one and you’ll go to a curated list of posts related to the subject. This is how Facebook keeps on top of hot topics like the Game of Thrones finale even if none of your Facebook friends are posting on the subject.

Below that is where it gets interesting.

Facebook iPad Update

The third segment is “My Games” and it includes easy access links to the games you’ve played.

Trackur turns the social media monitoring dial to 11

Insights-DownloadAs you know, and by way of disclaimer if you don’t, I am the CEO of the social media monitoring tool Trackur. So, in a blatant act of self-promotion, allow me to share with you some upgrades that I’m pretty excited about.

First up, we’ve made our Insights charts fully downloadable to PDF. Customers will no longer have to navigate Excel to re-create the charts and analytics displayed in their dashboard. Trackur will do all the heavy-lifting, allowing you to provide pretty reports to your clients or boss.

Negative email alertsNext, we announced a new email alert option that will only trigger an email alert for an item our sentiment algorithm has determined to be negative. This is the perfect option for being notified of any reputation attack, while away from your dashboard.