The average CEO has 3.9k Twitter followers & 630 Facebook friends

With 80% of employees saying they would prefer to work for a “social” CEO, it’s no wonder that we’re expecting a 50% increase in socially connected leaders in the next five years!

social-CEO

(via MediaBistro)

Friday Round-up: CA protects reviewers and Facebook posts fade away

Another week is at an end and we’re that much closer to the holidays. Have you started shopping yet? Have you made your marketing plan yet? Yes, you’re supposed to have a plan. Before you do that, take a look at these quick hit stories from the past week.

Pinterest on Chrome

Pinterest for chrome

Chrome users can now choose to have a new Pinterest image show up every time they open a new tab. Pick from a variety of themes including Art, Sports, Gardening, Cute, Travel, Cats and more. But don’t get too excited – the images aren’t actually Pinterest pins. They’re specially chosen, high quality images from places like Artsy and National Geographic.

I think it would be cooler if the tabs showed a full page of random Pinterest pins, but that’s just me.

Channel Sponsors

Growing pains (not the sitcom) for YouTube’s ad business

Skip AdI’ve been watching a lot of YouTube videos lately and I’ve noticed something – the ads are changing. I’ve noticed that many more of the pre-roll video ads no longer include a skip button. Luckily we’re talking no more than 15 seconds, but I’m not sure that forcing me to watch an ad does the advertiser any good.

Then there’s the ad content. YouTube ads used to be all big brands, all the time; Purina dog food, Infiniti cars, the Dawn dishwashing liquid duck rescue.

Now, I see ads for smaller companies, websites and ads for other YouTube channels. It does appear that YouTube is making advertising easier and more affordable for everyone and it’s working. . . for the moment.

Constant Contact: easy access for spammers, a PITA trying to opt-out

This is a more of a rant than news, but I am sick and tired of Constant Contact.

It’s not that they seemingly encourage customers to add an email address without first obtaining permission–other email marketing companies are guilty of the same–it’s that they make me, the victim, jump through hoops to opt-out.

Here’s the Constant Contact opt-out form:

Constant Contact Spam

They, laughingly, call this “SafeUnsubscribe.” Safe, for who, the spammer? For me, I have to double check the email the spam was sent to, then enter it again in the box. After that, I don’t even get an option to report the spammer–something that Mailchimp gets kudos points for making an easy option.

Want access to 4.6 million shoppers? eBay gets into the mobile ad biz

Reaching 4.6 million people is good. Reaching 4.6 million shoppers is even better and that’s what you get with eBay.

The massive online ecommerce (no longer just auction) site is about to launch a mobile ad network and the potential is huge.

Let’s look at the numbers:

  • 260 million (and counting) global app downloads
  • 3X more engagement than the competition.

 

Ebay app time spentThe average eBay app user hangs around for 150 minutes a month. And what are they doing all of that time? They’re shopping.

People visit eBay when they want to buy something. You can’t say that about Facebook.

eBay sells:

  • a car or trunk every five minutes
  • a tablet every 39 seconds
  • a purse every 11 seconds.

Are you a good ad or a bad ad? Facebook turns to crowdsourcing for the answer

All Facebook users have the ability to hide any ad that shows up in their News Feed. These hides become another factor in the great Facebook data chain that helps decide which ads to show in the future.

Now Facebook is taking that concept a step further by taking into consideration not just the hide but the reason for the hide. And that reason will help decide the fate of the ad across the entire network.

 

Facebook Ad ChoicesOn the surface, handing over the power to the people seems like a bad idea but for legit marketers, it’s actually a good thing.

Under the old system, a “hide” from an overwhelmed and overworked Facebook user could stop your ad from showing up on another potential customer’s News Feed. Under the new system, there’s a difference between “It’s not relevant to me” and “It’s offensive.”

$5 is all that stands between Amazon and a brick and mortar sale

BOPISPicture yourself in this scenario: you’re about to purchase a $50 item at a retail store. Before putting it in your cart, you take out your smartphone, open the Amazon app and scan the barcode on the item to compare the price. Hmm…it’s only $45 on Amazon. You have free shipping through Prime so it’s a $5 savings. (Maybe more if it’s taxable.)

What do you do? Do you buy it for $50 and take it home or buy it on Amazon, save $5 and wait three days for delivery?

I’d probably pay the $50 and get it over and done with but 63% of shoppers told parago they’d buy from Amazon. A whopping 82% said they’d buy from Amazon for a $10 difference and I probably would, too.