Do you like to watch (video)? Your customers do!

Take a mental picture of your current website in your head. Can you picture it? Do you see your headlines, and text and bullet points and all of those things?

Now, imagine your potential customer visiting your website for the first time and seeing all of those same things. What do you think they’re going to do? It’s probably going to be something like this.

1. Read headline. If headline grabs attention, then…

2. Move on to read first sentence. If first sentence begins to explain what problems you solve for them, then they read on…

3. At this point they are more than likely skipping…

WAIT A MINUTE! STOP RIGHT HERE!

Why are we making a text blog post about how people like to watch videos? Let’s do this in video. Watch below.

Judge throws out Gmail privacy case and it’s another legal victory for Google

cat peeringGoogle’s lawyers are taking a vacation next week now that two big lawsuits are off the table. Yesterday, Google settled a 7-year lawsuit with Viacom over copyright issues. Today, a judge tossed out a class action suit involving privacy and Gmail.

Privacy and Gmail, you say? Excuse me while I throw a Jumbo Shrimp on the barbie.

The issue stems from Gmails habit of scanning your mail in order to send targeted advertising. . . I mean. . . protect you from spam. Gmail users said that this was an invasion of privacy so a small group tried to file a class action suit on behalf of a larger body of users.

According to Bloomberg, a win could have resulted in damages of $100 a day per person for violating federal wiretap law.

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YouTube calms angry vidders with new tweaks in Content ID process

content idThis past December, YouTube flipped a switch that instantly caused havoc with anyone trying to make a better living through video. The change caused their Content ID system to go on an aggressive rampage which left a huge pile of (erroneous?) copyright violation take-down notices in its wake.

Gaming videos were particularly hard hit, including those that were part of sanctioned channels – in other words, people who were given specific permission to do what they do, were slapped for doing what they do. Since removing every potential violation would have left YouTube looking like the shelves the day after the day after Christmas, they resorted to simply removing the monetization option.

Mintel’s 5 social media trends: which ones could work for you?

mintel socialEarlier today, I posted a chart that showed which online venues people use to help them make purchase decisions. Social media was the second to last option in almost every case. But social media isn’t all bad. It can be an effective means of communicating with your customers, reaching new customers and building customer loyalty – if you can find the keys to making it work.

So, in order to remain fair and balanced, I’m now going to give social media equal time to defend itself via Mintel’s new list of the top five social media trends of this quarter. Let’s see which ones could work for you.

1. Brands with low usage and awareness garner large numbers in online mentions thanks to their cult followings

New survey shows shortened path to purchase

need for speed 1My world was rocked recently by a shopping revelation – 9 times out of 10, it’s easier to buy what I want online than to go to a store. I fought the concept because I actually enjoy shopping but I realize that when it comes to mundane things that I need likes sheets and printer ink and new shoes for my son – shopping online is simpler and faster. Why faster? Because the note to “buy shoes” will sit on my desk for a week before I get myself over to Walmart. In that amount of time I could have had them delivered. And now that I have Amazon Prime, there’s almost nothing I can’t have within 2 days of ordering it.

Viacom and Google finally settle their ongoing lawsuit

google-viacom

The lawsuit that has been going on since THE.BEGINNING.OF.TIME is finally over. Google and Viacom have (not so) quietly settled their dispute.

Postmaster General urges marketers not to give up on the US mail service

pr14_018-1It’s logical for online marketers to use email to contact their customers. It’s inexpensive compared to printing and mailing materials and changes can be made on the fly – something you can’t do very well with a direct mail piece.

But Postmaster General Patrick R. Donahoe wants to remind you all that the US post office is ready and willing to be a part of an integrated marketing campaign. Speaking to the National Postal Forum, he said,

“Our industry needs to give all marketers a sense that mail can be used in new ways. We need to drive a better understanding of the value mail brings to integrated marketing campaigns.”