A year ago, a Google Shopping Express driver delivered a box of granola to a customer and a new idea was born. Since then. . . I don’t know what’s happened since then because I forgot the service even existed until I saw yesterday’s big announcement.
It’s actually a three-part announcement. First, Google Shopping Express is changing its name to Google Express. (Remember when Fedex was actually Federal Express?)
I want to order something just to get one of those cute, new parachute (not a drone) bags.
The name change doesn’t seem like a big deal but it’s both a risk and a good idea. Google Shopping Express is long and that’s why people naturally shorten it. But when you take out the word “shopping” does it sound like a fast search engine? Amazon Express – we get it. Google Express – not so sure.