Consumers Spend 15 Hours a Week on Mobile Research and Other Mobile Facts

Useablenet Mobile 1Today may be Pi Day but here on the internet, we’re celebrating with cake – birthday cake for the web’s 25th. These days, Mr. Internet is getting by with the help of his friends, Mr. Smartphone and Mr. Tablet. When they work together, they’re an unbeatable force that can either make or break an online marketer.

To demonstrate the power of the pairing, we have a nifty infographic from Usablenet. We begin with a wowzer of a fact:

Every year, the number of global mobile devices and connections increases exponentially. In 2013, there were 7 billion connections – equivalent to the world’s population!

And what are people doing with all of those devices? 79% use them for browsing and shopping on websites and apps.

Facebook Plans to Pre-Screen New Video Ads for Watchability?

Whoa - mhBImMYImagine you’re driving down a highway and you see a sign that says “Coming Soon – But don’t worry.” You drive a little further and see a sign that says, “Coming Soon – But it’ll be quick.”

The next sign says “Coming Soon – But if you don’t like it we might remove it.” Finally, you reach a sign that says “It’s Here! Don’t Worry, It’s Safe.”

You’d be worried, wouldn’t you? All those cautious warnings. All those promises. It sounds suspicious so by the time you actually see the “thing” that was coming soon, you’re already predisposed to fear it.

That’s Facebook’s Premium Video Ad program.

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Pinterest Encourages Shoppers with New Gift Feed

Here are a few facts about Pinterest and eCommerce:

  • 47% of US online shoppers say they bought something as a direct result of a Pinterest recommendation.
  • Buyers who came from Pinterest are 10% more likely to complete the transaction compared to those coming in from any other social media site.
  • The average order value from a Pinterest shopper is around $100. Facebook is closer to $50.

Clearly, shoppers love Pinterest and vice versa and now Pinterest is making it even easier for you to sell and them to buy.

Gifts on Pinterest

This is the new Gifts feed. It shows only Product Pins. These are the pins that have ecommerce details such as price and where to buy. Product Pins also include those tiny logo icons you see just under the photo. The trained eye can now scan a page and pick out all the cool Etsy items at a glance! (And it’s a great branding perk for your business)

Women Business Owners Say Social Media Marketing is Important, So Why Aren’t They All Doing It?

webcom business women outlookThings are looking up for women business owners. 89% are optimistic about the overall business performance in the coming year and that’s up 8% from where they stood last year. And 92% say they expect to see more women entrepreneurs opening new businesses in 2014.

But the women also know that success doesn’t come easy. According to the survey by the National Association of Women Business Owners  and Web.com Group, Inc., female business will be putting everything they have behind finding new customers in the next few months. Customers that will not only help them stay financially solvent but help them grow their business.

Yahoo and Yelp Partner for a Bigger Search Push

Yelp and YahooYelp is kind of like Facebook. Lots of people complain about the network but millions of people still turn to the site for information. In Q4 2013, Yelp had a monthly average of 120 million unique visitors. By the end of 2013, there were more than 53 million reviews posted to the site and more than 60% of those reviews were four stars or above. (Proof that not everyone uses the site to complain about bad service.)

Yahoo wants a piece of that, so they’re now including data from Yelp in business search results. And Yelp seems just as excited to join their alphabetical mate for this new venture:

Twitter Tests But Will Tweeters Really Click to Call?

Twitter HQTwitter is getting serious. Serious about growth. Serious about ad dollars. Serious about reinventing themselves.

Driving the bus down these new roads is former YouTube executive Baljeet Singh. He’s the man who invented the skippable pre-roll ad on YouTube, so let’s all bow down and give him thanks. (I know this is a marketing blog and I should be pro-advertising but those pre-roll ads make me crazy.)

Now he’s tasked with bringing some of that YouTube revenue juice over to Twitter.  The Verge says he’ll be working on adding more video to the Twitter feed and ways of making video more discoverable. He’ll also be working to sell more Promoted Tweets with video and maybe even pre-roll video ads on every Tweeted video.

New Facebook Page Design Lets You Watch (Spy) on the Competition

Last week, Facebook rolled out a new, streamlined design for your personal Facebook news feed. Now they’re carrying those changes over to branded Pages with a few additional tweaks.

Here’s an example of the new layout:

2014 Facebook Page Design

The biggest shift is a return to the old way of doing things. It’s back to a single, top to bottom timeline column on the right side of the page. Yeah! Let me make myself clear. YEAH! The two-column option put more posts above the fold but was horribly confusing, especially when you post dated material such as events and sales. It also created a mess when you pinned or featured a post.