by
0 Comments

Let Marketing Pilgrim Help Your May Job Search Effort!

posted on May 3, 2013

may calendarTurning the calendar page and starting a new job search in May? Don’t forget to check into the Marketing Pilgrim Internet Marketing Job Board. If you are looking for a new job then find the full listings here.

If you are looking for that perfect hire you would be hard pressed to find a better audience than ours for just $27 / per month per listing as well. Find out how to list your May openings here.

Have you seen the new listings this week (as of May 3, 2013)? Here is a sampling:

Search Engine Marketing Specialist – Nexmation,LLC – Wilmington, DE

Marketing Communications Specialist - Grasshopper – Needham, MA

Pay per Click/SEM/SEO Specialist – DriveStaff Inc – Lake Zurich, IL

by
0 Comments

LinkedIn Gets a “Nice Job But Not Good Enough” From Investors

posted on May 3, 2013

LinkedIn-Logo-02More often than not I am baffled by how Wall Street works.

First, in case you haven’t noticed, the markets are at all time high at the exact same time the economic uncertainty for the ‘little people’ is staying at very high levels. The president of the US claims to be for the ‘little guy’ but coddles Wall Street and celebrates their success which means the rich get richer (which I am fine with by the way) but the rest of the world gets, well, hosed. Makes no logical sense but maybe emotionally driven buying and selling shouldn’t make sense. You make the call.

Channel Sponsors

by
0 Comments

The Case for Variety in Your Social Media Diet

posted on May 3, 2013

sm balanceDo you get enough variety in your diet? No, I’m not asking about fruits and vegetables — though it is a good idea to mix those in, especially since Summer is right around the corner! Actually, I’m referring to variety in your company’s social media diet. Just like the right balance of foods is important for a healthy body, a good mix of social media networks in your social media strategy is critical to a healthy online presence.

Overloaded on Twitter and Facebook?

Let me paint a potential scenario: a company wants to get started with social media. Since Facebook and Twitter are the big names in the game, they decide to put all their efforts into building out a strong presence on those channels. They are engaged in conversations, are able to distribute blog posts and company news/perspective and are even generating some sales through those channels. All is well, right? Maybe, maybe not.

by
0 Comments

What Begins with a Click: YouTube At the NewFronts

posted on May 2, 2013

YouTube One ClickYesterday, YouTube took the stage at the Digital Content NewFronts in New York and instead of announcing a long list of new ventures (as most other media companies did), they declared that they were already where they wanted to be.

Google executive chairman Eric Schmidt said,

“The future is already here. When I started, there was 54 million people connected globally, That has grown to two billion, with one billion coming to YouTube… The remaining 5 billion people not currently online will be coming online via smartphones. Screens are simply everywhere.”

That’s not false bravado. YouTube isn’t just a website, it’s a cultural phenomena. People have been shooting home movies for more than fifty years, but now we share those videos with the world. And we don’t just film on the holidays. Now, we shoot video everyday and everywhere.

by
1 Comment

Shoppers Still Lean Toward Flowers for Mother’s Day [Infographic]

posted on May 2, 2013

Mother’s Day accounts for one-fourth of the floral purchases made for holidays. According to the Society of American Florists, more than a third (38%) of adults (43% of men; 34% of women) bought flowers or plants as gifts for Mother’s Day 2012. PriceGrabber says this trend will hold true as 40% of consumers plan to buy flowers to honor mom.

Must be scary for florists, knowing that so much of your income depends on such a short window.

PriceGrabber put together this lovely infographic to show us how Mother’s Day is likely to go in 2013:

Print

Most consumers are looking to spend under $100 on mom and I’ll try not to take that as a measure of worth.

by
2 Comments

JCPenney Ad Asks Customers to Come Back …. Please

posted on May 2, 2013

One retailer that has had some serious missteps in the recent past is JCPenney.

It seemed as if the company couldn’t go a day without something getting skewered by the press or, even worse, their customers.

So what’s a company to do when it has apparently lost its way so badly? Well, fire your CEO and put together an ad like this is one option.

What do you think of that one?

Forbes says

As former CEO Mike Ullman goes about stemming the bleeding, J.C. Penney is going on the offensive, apologizing to shoppers alienated by Johnson’s controversial store revamps.

In the ad, the company shies away from directly addressing Johnson’s upgrades, including Denim Bars to help J.C. Penney shoppers find the perfect jeans, not unlike Apple’s Genius Bars.

by
4 Comments

4 Reasons Why Every Agency Needs to Offer an Inbound Marketing Assessment

posted on May 2, 2013

inbound marketing assessment stethoscope (1)Nothing comes from a poorly matched client-agency relationship except a whole lot of wasted time, pent up frustration, and a laundry list of lessons learned.

Most agencies get fired because they shouldn’t have paired up with a client in the first place. The relationship went sour because expectations weren’t properly set during the sales and onboarding process.

Luckily, there’s a way to prevent an impending client-agency breakup: conduct a proper assessment at the very onset of the engagement.

A proper inbound marketing assessment combines:

  • an audit of the prospect’s current marketing efforts
  • and a conversation that allows your agency to both educate them on the benefits of inbound marketing, and ask them the probing questions to uncover their marketing goals and challenges.