New Facebook Page Design Lets You Watch (Spy) on the Competition

Last week, Facebook rolled out a new, streamlined design for your personal Facebook news feed. Now they’re carrying those changes over to branded Pages with a few additional tweaks.

Here’s an example of the new layout:

2014 Facebook Page Design

The biggest shift is a return to the old way of doing things. It’s back to a single, top to bottom timeline column on the right side of the page. Yeah! Let me make myself clear. YEAH! The two-column option put more posts above the fold but was horribly confusing, especially when you post dated material such as events and sales. It also created a mess when you pinned or featured a post.

Final ClickZ Live NY Agenda Reflects Rapidly Evolving Face of Digital Marketing, Advertising and Media

This post is provided by our Events Channel sponsor, ClickZ Live. Marketing Pilgrim readers can save $500 when using discount code “MPGM14″

ClickZ Live New YorkAfter hundreds of submissions from brands and advertising agencies from all over the world, the ClickZ Live content team has selected over 110 speakers to help drive 60 sessions in what is set to be a thought-provoking and engaging week for digital marketers during at the New York Marriott Marquis.

Keeping pace with ever-changing consumer trends is not easy with digital media consumption across devices and engagement at record highs and set to grow further.

With real-time marketing very much at the forefront of advertisers’ minds, I will personally be speaking as a keynote at ClickZ Live New York on Reputation Management and discussing key takeaways from some of the global brands’ biggest reputation blunders of the past year.

Channel Sponsors

Pinterest Gets Transparent for the Very First Time

Pinterest warrantsFrom July to December 2013, Pinterest received 7 warrants, 5 subpoenas,  1 civil subpoena, and 12 local or federal requests for information related to a user account. Aww. . .our little social network is growing up so fast.

Pinterest just published their very first transparency report. It’s not something people like to see, but it’s actually a very positive sign of growth for the all image social network.

The bigger you are, the more chance you have of attracting negative attention, right?

The majority of local requests came in from California (4), followed by Florida (2), Utah (2), New York (1), Oregon (1), and Wisconsin (1).

In three cases, they were not allowed to inform the account owner that the request had been made. They turned over the requested information in all but one case.

Are You a Digital Dinosaur? Prepare to Get Swallowed Whole

dinosaur-2-1018157-mDinosaurs must hate what they’ve become. They used to a symbol of power. Giant beasts to be feared. Get in their way and they’ll crush you or eat you. But in 2014, we view dinosaurs as old, slow, lumbering beasts who instead of evolving to a higher level, became extinct. To the T-Rex, being called a dinosaur was a complement. To the modern business owner, not so much. But it’s a pretty accurate label for companies that haven’t adapted to the digital revolution.

As Forrester Research points out in their new report, “The Future Of Business Is Digital,” this isn’t about simply having a web presence or an app. Digital is a part of every aspect of business from how products are made sold, to the gathering of marketing data, even how your employees are tracked and paid. And, though some businesses have been forced to transition faster than others, there’s not a single area that can afford not to change.

The Beginner’s Guide to Timing Your Social Media Sharing

If you have your finger on the pulse of your social communities, you can ignore this post.

Seriously, just ignore it.

It will only make you want to add a comment, fuming, “this doesn’t always apply to every audience.”

Have they gone? OK, for the rest of you, below you’ll find an infographic that will give you a solid foundation from which to build you own timing for your social  media sharing. You’ll eventually get an idea of when best to post for your audience, but for now, follow these guidelines and then adapt and test. ;-)

The Best Time to Post to Social Media Networks

(courtesy Social Caffeine)

Look Out Below! Facebook’s Organic Reach Plummets Toward Rock Bottom

Best guess off the top of your head – is your organic reach on Facebook half of what it was a year ago? A third? Even less? Are there days when you think you might actually hit rock bottom – or Facebook Zero?

Social@Ogilvy thinks it’s a real possibility and before you say they’re rabble-rousing, take a look at this chart:

Organic-Reach-ChartWe’re looking at a 49% decline from the peak period less than a year ago! This has nothing to do with the number of active Facebook users, it’s all coming from the changes Facebook made in the newsfeed algorithm in regard to Page posts.

I thought that was bad enough, then I read this in Social@Ogilvy’s report:

“Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future.”

Getty Images for Free? Getty Embed Makes it So

Getty EmbedEvery new blogger has the same question, “where can I find decent legal images for my blog?” They want to play by the rules but it’s tough, especially if you’re covering fashion, celebrities or breaking news. It was tricky enough when all you needed was one pic per post but these days images are taking over for text and that makes the problem even more pressing.

On the other side, we have Getty Images, one of the premiere sources for trending photos. It’s the archive everyone from ETOnline to the LA Times turns to for celebrity coverage but for the average small biz blogger, the per photo cost is way out of reach. So instead of paying. . .what do they do? Many bloggers use the images anyway and hope they won’t be asked to take them down. Getty could fight. . instead, they decided to switch.