Facebook News Feeds Get a Face Lift

(Not so) Big News! Your Facebook news feed is about to undergo yet another transformation. Are you ready for the big reveal?

Tada!

Facebook Updated News Feed

Let’s play a game. What’s changed?

Frankly, not that much but it’s still visually very different. First, the page now has a light blue background which makes the left sidebar pop because it’s not widgetized. The central feed and right sidebar are made up of white boxes on the blue background. It’s a little tight for my liking. I wish they’d put more space between the two.

The big change is in the post layouts. Before, the profile icon was off to the side of the post and there were no boundary lines marking the edge of the post. The photos are larger – much larger but Facebook says this won’t change how ads are handled so there’s no need to rethink your creative.

Shopping for a Mobile Phone: Women Look at Price, Men Look at Features

man womanNielsen just posted some numbers that show the differences in how men and women approach buying a mobile phone. As I skimmed the list, I wondered if the same couldn’t be said for all types of shopping. For example, women said price was the most important consideration when buying a new mobile phone. (72%  vs  67% of men.) Since women are the primary coupon users, it makes sense that they’d be more price conscience.

Men, on the other hand, were far more interested in a phone’s features. They were more interested in battery life, internet connectivity, and screen size. They were way more interested (41% vs 31%) in processor speed which I have to admit is something I never thought about when buying a phone. They were also more likely to be swayed by the operating system. (48% vs 41%)

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SES London: The Biggest Analytics Mistakes Made by Small Businesses [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Nikki Rae of Future Insight Analytics to talk about the biggest mistakes small business owners make with their web analytics.

Save $500 on ClickZ Live New York with Coupon Code ‘MPGM14′

ClickZ Live New YorkI’ve already mentioned why you should make sure ClickZ Live NYC is on your list of conferences to attend this year–including catching my keynote!

Just in case you’ve not yet registered, we have a $500 off coupon code to share with you: MPGM14

What can you expect at ClickZ Live New York?

Learn about the latest trends and challenges facing digital marketers, including:

  • How to optimize across all marketing platforms for Higher Conversions
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  • How to integrate EmailSocial Media and Mobile into your overall strategy
  • What marketers are doing with Big Data and Web Analytics
  • The important marriage between Brand & Agency

See you there!

SES London: @Fantomaster Explains Why Black Hat SEO Exists [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Ralph Tegtmeier (aka @Fantomaster) explains what black hat SEO is and why it’s needed.

Yahoo Says Goodbye to Facebook, Google Log-Ins and Hello to Vizify

Yahoo signinOver the past year, Yahoo has been working hard to regain their spot at the top of the internet food chain. It hasn’t been going so well but they keep trying. They created colorful new native ads and they recently began testing new options for mobile advertising. Today, they took another big step and this is one that could either make them or crush them – they decided to remove the Facebook and Google log-in options from all of their sites.

One by one, Yahoo will start requiring users to create a Yahoo ID if they want to gain entrance. This includes several Fantasy Sports games and. . . wait for it. . . Flickr. It’s as if they’re trying to drive people away!

SES London: Building a Great Website in 2014 [video]

Marketing Pilgrim contributor Gareth Davies was at the recent SES London conference, with video camera in hand.

He sent back 8 short video interviews, which we plan to share over the course of the week. In this video, Gareth asks Bas van den Beld of State of Digital for his best tips for building a great web site in 2014.