18,822 likes and comments per branded post; that’s Instagram

Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online.

Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram.

The rewards for getting it right are amazing.

Madewell instagram

Yes, that says 9,162 others like this. This picture from MadeWell also received 60 comments in under a week.

As mobile users increase Facebook looks to be the ‘cross-platform platform’

FB CollageLast night, Facebook announced the company’s third quarter results and it was better expected. Revenue for Q3 2014 was $3.20 billion, an increase of 59% year-over-year. I’d take that any day.

66% of the revenue came from mobile advertising. Go back and read that line again. That’s up 49% over last year. If you had any doubt that mobile is the future of advertising, that should change your mind right there.

The mobile situation gets even more interesting when you look at active users.

  • Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19% year-over-year.
  • Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year.
  • Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14% year-over-year.

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A Day in the Life of the Mobile Millennial Mom

Retro happy momAre we there yet? Almost!

We’re almost to that place where moms don’t even use computers anymore. They do all of their shopping and run the entire household from their smartphones with an assist from a tablet. It’s a magical place where everything gets done faster and easier leaving moms with more time to relax.

Ansible and Millennial Media just released a new report that examines the relationship between Millennial moms and their mobile devices.

As a group, these women spend 76% of their digital time on mobile devices and 50% of their mobile time is spent on shopping related activities. Did I mention that there are “13 million Millennial Mom consumers in the U.S. with a combined purchasing power estimated at $170 billion in annual spending”?

Can Twitter monetize non-logged in users? The CFO says yes!

Twitter reported their Q3 earnings yesterday and it was mostly good news; $361 million in revenue, up 114% year-over-year.  But there’s a problem; Twitter isn’t growing like it used to and timeline views are down. That makes investors very nervous and it makes me point vehemently at the site’s homepage.

If you go to http://www.Twitter.com and you’re not logged in, this is what you’ll see; a welcome message that isn’t very welcoming.

Welcome to Twitter

At a glance, it seems like you only have two choices if you want to proceed; log in or sign up. What if you don’t want to do either? What if you don’t have a Twitter account and you just want to poke around and see if it’s for you? Faced with these two choices, there’s a good chance you’re going to walk away.

Holiday 2014: Etailers get real about holiday shipping

Coal in the stockingIt happens every year; online retailers make big promises, consumers buy into it and on December 24th the social media channels are overflowing with ho-ho-holiday complaints.

Most retailers mean well but things happen. Things like snowstorms and last minutes rushes, delivery trucks that don’t make it to the warehouse and sick employees that leave you short-handed.

We could say that customers should know better. Everyone should finish their holiday shopping two weeks before the actual day but that’s not how its done. So this year, more etailers are working on a plan to make this holiday merrier.

Shop.org conducted a survey on the subject and found that 8 out of 10 retailers will cut off standard shipping for Christmas delivery a week in advance. This is slightly higher than those who did that in 2013, so that should help decrease customer expectations – a little.

Twitter bails out Twitpic but the party is still over

Twitpic founder Noah Everett posted this cheerful sounding message on Twitter late last week:

Twitpic

Sounds like great news, doesn’t it? Then again, when a big company swallows up a small company is it ever good news? The real irony here is that Twitter forced Twitpic into this deal.

Back in August, Twitter demanded that Twitpic abandon their trademark application. The consequences for continuing? Twitter would cut Twitpic off from the API which would effectively shut them down. Since they couldn’t afford to fight Twitter, Twitpic had no choice but to quit. They told users to hurry up and remove any photos they wanted from the server and that should have been the end of that.

Tumblr announces 40 percent growth and a fancy new video player

Tumblr pop outsYou’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . .  What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen!

But that’s not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE!

I know it looks like I made that cheesy graphic, but it’s actually a screengrab from the bizarre, intentionally (I hope) cheesy video Tumblr made to announce the new features. They do get points for a sense of humor, even their list of new features ends with a laugh. Good for them.