Edelman survey says consumers want their entertainment selfie-style

Entertainment-in-the-Era-of-the-SelfieMe. Me. Me. It’s all about the me! A new survey from Edelman shows that consumers are taking control over what they watch, when and how they watch, rendering the old TV Guide virtually obsolete.

Binge-watching online is up from 86% to 94% here in the US. In China, 99% of respondents said they’ve binge-watched their favorite shows. 72% do it because they simply want to know what happens next. (This is me, binge-watching old seasons of 24). 57% said they do it to feel “caught up” and a handful simply want to avoid being spoiled by friends who have already seen it, so they hop online and get up to speed.

Looking for something? Go Google My Business

At some point, not to long ago, Google went from being a proper noun to a verb. Has that ever happened before?

Google, googling and googled are also words that you can look up in the dictionary and they all refer to the action of searching for something online. It’s pretty amazing. Does anyone ever say I’m going to “Bing” it or “AltaVista” it? No but I digress, as I often do.

This post is all about the new “Google My Business” dashboard which will soon be taking the place of “Places for Business” and the “Google+ Dashboard.” If you were using either of those two services, your data will automatically migrate over to the new platform. If you weren’t using those services – why not? Go now and sign up for Google My Business – it’s free and it makes it really easy to keep your information up-to-date across multiple channels. (I can’t stand it when Google says a business is open until a certain time and I drive there only to find the place actually closes two hours earlier!)

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Amazon Local opens to reviews, could be first step to larger local marketplace

IMG_0394Amazon Local is a daily deal site like Groupon but there’s a rumor going around that it’s about to expand into a much more comprehensive service. There’s talk of an Amazon Local Marketplace where you can find a babysitter for your child, a doctor for your dog or vice versa.

Such a service would put Amazon in competition with Angie’s List and Yelp and Forbes says that just talk of Amazon getting into that end of the business caused stock prices for both companies to drop.

Amazon has been experimenting with same-day grocery deliveries for awhile. Earlier this week, I received an email saying that the service was now available in my area  – for a measly $299 a year! I’m sure there’s an audience that wouldn’t blink at that price, especially in Los Angeles. I’m not a part of that audience but if I was a busy executive living in a condo in the city, having someone deliver my groceries for that price would be a nice perk.

Facebook gives users the tools to remove ads based on topic

FB Ad ChoicesFacebook is about to launch a new ad preferences tool that will allow users to block ads by excluding specific topics. They say this will makes ads “better” because the viewer will have control over what they see and what they don’t. They say they’re making this option available because “soon” they won’t just be monitoring what you do on Facebook, they’ll also be including data from “some of the websites and apps you use.”

In case you didn’t know that your movements on the web turn into marketing fodder, Facebook has a detailed explanation of how this works:

Content: focus on your customers, not volume

Find your customersFeed the beast. Tame the monster. Stop the roar. Why do marketers insist on characterizing their content consumers as unruly, insatiable animals?

I suppose it’s because that’s exactly the way many have learned to think of it. For years now, marketing organizations have been trying to create messaging that can fill what may seem like an infinite void. Just keep churning out the content, and somehow, someday, some way, it will all pay off in the end . . . right?

There is a better approach, and now that 90% of B2C marketers and marketers say they’ve thrown their hats in the content marketing ring, you need to start using a strategy that’s more efficient – and more effective. If you don’t, much of your effort will be wasted, because your customers are becoming increasingly distracted by the marketing messages – the content – bombarding them at virtually every turn.

I will follow you. . . Twitter launches website tracking tags

We’re all familiar with those ads that follow us around the internet, reminding us of where we’ve been. Now those ads can follow you to Twitter, too!

The secret is in the ultra new, Twitter website tag that matches your recent visitors to Twitter handles.

Twitter Website RemarketingIf you already have a Twitter tag for conversion tracking on your website, you’re good to go. If not, you can create a new snippet in the Twitter Ads UI. While you’re there, build an audience for remarketing then wait for the Twitter users to visit your page. In the example, a surfer dude checks out the new boards at the SoCal Surf Company! (Hey, that’s my neighborhood!) He’s not sure if he’s ready to buy so he leaves the website without making a purchase.  ;(