What is the best way to act, when you’ve been out-bid for DoubleClick by Google. You walk away with your head held high and at least keep your dignity, right?
Not if you’re Yahoo, Microsoft or AT&T you don’t. According to CNET, having lost out to Google, the three jilted-suitors are starting a campaign to push regulators to examine the $3.2 billion purchase of DoubleClick.
Although the companies have yet to file any formal objections with regulators in the U.S. or Europe, they are beginning to publicly voice their concerns, according to a source close to one of the companies…If the deal goes through, Google would account for 80 percent of the ads served up on the Internet, the source said.