Google’s Case Study on Zombie/Botnet Click Fraud

More than a year after Marketing Pilgrim first highlighted the seriousness of click fraud using zombie networks, Google has published a white paper entitled “The Anatomy of Clickbot.A.”

In it, Google’s Click Quality and Security Teams highlight the activities of a botnet-based click fraud operator named Clickbot.A.

Clickbot.A is an example of a botnet operator attempting a click fraud attack against syndicated search engines. Google was able to identify clicks on our advertisers’ ads that exhibited Clickbot.A-like patterns and flagged them as invalid. While Clickbot.A is a specific example of a botnet application that conducted click fraud, botnets can also be used for keylogging, distributed denial of service (DDoS), and other types of attacks.

Spock Hopes to Make Your Face the Final Frontier

I’m not quite sure where Spock got its name – maybe they picked up the domain for cheap and liked the name recognition – but the people search engine behind it, looks impressive.

Michael Arrington has the exclusive screenshots of the new service that aims to index and aggregate information on individuals, and help the many millions of us that use search engines to research the famous and not-so famous.

Similar services already exist – LinkedIn, Zoominfo and Naymz are among the many that come to mind – but Spock is aiming to scour the web, scrub it of duplication and even allow people to claim their profile page.

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Third Batch of SEM Scholarship Entries Posted

We’re on batch number three, for entries to our SEM Scholarship contest. Here are the latest round of up and coming experts, hoping to qualify as a finalist for the $10,000 grand prize package.

Tomorrow we’ll post the last batch of entries. Remember, each entry has four weeks (from the date of publication) to attract as many visitors as possible.

Linkbait 2.0: The Soul of Linkbait (Part 2)

By Todd Mintz.

Heard it from a friend who…heard it from a friend who…heard it from another…” REO Speedwagon

Part 1 Can Be Found Here (and Part 2 won´t make much sense if you haven´t read Part 1).

Part 1 chronicled my “failed” attempt to linkbait my personal reminiscence of Marvin Gaye´s 1983 NBA All-Star Game National Anthem . At the end of that story, I wrote that I vowed to start the linkbaiting process anew…to use different forms of social media to gain attention for what I´ve written. I´d like to report on the progress that I´ve made:

New Archenemies? SEO and ROI – Say It Ain’t So, Joe

By Michael Murray.

 

Marketers: Wisen up and stop treating search engine optimization (SEO) and return on investment (ROI) like they should be on separate planets.

Obviously ROI can work well with many marketing options. Search engine optimization can still deliver the goods if people are horrible at tracking what happened.

More website promoters should view search engine optimization and ROI as friends, not as a not-so-funny oxymoron. They’re not sports rivals and they don’t snarl behind demilitarized zone fences.

Search engine optimization can start the race and let ROI finish it. SEO determines how to run in the next contest (i.e. ongoing updates and keyword refinement).

Yes, search engine optimization has credibility issues. Marketers also prove daily that they lack the brainpower, time or cash to do a thorough job.

Internet Marketing 4 Ps 2.0

By Brian R. Brown.

If you ever took a class in marketing, read a book on marketing or watched the movie Jerry Maguire, then you’ve at least been exposed to the 4 Ps of marketing. You may not be able to name them off the top of your head, but that will just make learning the new 4 Ps even easier. The new 4 Ps have grown out of the Internet and search engine marketing, but their influence will surely cross over as the line between online and offline continues to blur.

5 Ways Jesus Would Promote Himself in the 21st Century

By Eric Hebert.

 

1. Set up a blog

jesusThe first thing Jesus would have to do is set up that blog. I’d have him get started using WordPress and hacking an open-source theme, tweaking the CSS and adding a custom header with his logo. After setting up the proper categories and options (for instance fixing the permalinks option), we’d have to install several plug-ins to ensure his new site gets indexed properly by the search engines and acts a little more user friendly: