MySpace and Photobucket Make Up

Last week, as Andy mentioned, MySpace blocked Photobucket videos and remixes from displaying on its members’ pages.

As of yesterday, the problem was resolved. Photobucket CEO Alex Welch stated on their blog:

Moving forward, we’ve established open lines of communication and procedures with MySpace to prevent a sudden block of Photobucket content in the future. We want our users to be able to share their content and understand it must be within the framework of MySpace’s Terms of Service for it to appear on the site.

How had the violated the TOS in the first place? Apparently, Photobucket encouraged its users to post ad-sponsored slideshows. From MySpace’s TOS:

Commercial advertisements, affiliate links, and other forms of solicitation may be removed from Member profiles without notice and may result in termination of Membership privileges.

80% of Blogs Have Offensive Content

PC World reports on Scansafe’s Monthly Global Threat Report for March 2007, which states that up to 80% of blogs contain “offensive” content. This includes porn, offensive language, hate posting, and malware—6% hosted active malware.

PC World describes the methodology behind the report:

The figures were gleaned from an analysis of real-time traffic passing through the company corporate proxying service, designed to filter out the worst content. A total of 614 sites were chosen at random from sites reckoned to have blogging as a significant activity.

One incidence of offensive content was enough to flag the entire site. According to
Tamar at SERoundtable, even a user comment containing offensive content was enough to set off the “offensive” rating.

The PC World article anticipates the obvious argument:

Channel Sponsors

The Marketing Pilgrim Podcast – Episode 3

How do you like that? Two years to go from episode 1 to episode 2, but barely a week to get to the third podcast!

Here’s everything you need to know…

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Episode: 3

Date: April 24th

Program:

Items discussed this week include –

Flooding Your Link Profile

With the recent brouhaha Matt Cutts raised over webmasters reporting paid links, I’ve had a few customers ask me how they might protect themselves. Since I was on the subject, I wanted to give you all some real world examples of how to cover tracks from the prying eyes of your competitors.

There are limited resources for webmasters to do competitive intelligence on another website’s link building activities, and of those resources, all of them return only limited results. Yahoo for example returns a maximum of 1,000 backlinks. You can pull a few tricks out of a hat and get maybe 2,000-3,000 backlinks if your lucky. That doesn’t help for a site with 20,000 backlinks.

Viacom’s Vendetta Against Google

Does Viacom have a grudge against Google? That’s the topic I explore in my latest article for Business Week. Here’s an extract…

Viacom’s Vendetta?

The media giant is forging partnerships with everyone but Google, a snub that could eventually take a toll on the search titan

What exactly did Google do to create such a fervent enemy-combatant in the media company Viacom? Ever since we learned of the collapse of discussions over carrying Viacom cable content on YouTube, Viacom has been on an apparent crusade to bring Google to its knees.

Marketers Learn the Value of Social Networks

Fox Interactive Media – and about half a dozen other companies – conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…

  • More than 70% of Americans 15-34 are actively using social networks online, and the research showed social networking sites taking a strong foothold in the primetime hours.
  • 31% of online social networkers claim they spend more time on the Web in general after starting to use a social network.
  • Brands such as adidas and Electronic Arts attributed more than 70% of their marketing return on investment to the “Momentum Effect.”

That “Momentum Effect” is a cute term coined by the study to define “the impact of a brand within a social network beyond traditional advertising impressions to encompass the “pass along” power of consumer-to-consumer communication.” In other words, viral marketing, tipping point, word of mouth, etc.

Video Podcasting Finally Getting Closer to TV Production Quality

R/WW reveals how a new video podcast network called ON Networks is bringing better production quality to the humble online show. While there are a few well produced video podcasts circulating the web, most resemble a video plucked from the rejected pile of AFV.

ON Networks hopes to bring a little TV magic to your computer screen with 8 well produced shows each with great content and entertaining hosts.

ONN boast a lineup of 8 shows ranging from “Zen Living,” in which an attractive host guides viewers toward a healthier life, to “Raw Golf,” which takes an indy band and films them at a golf lesson, to “Budget Health Nut,” a cooking show that would feel at home on the Food Network.