Yahoo Fully Acquires Right Media

After investing in online advertising company Right Media, in October (and getting 20% of the company in the process), Yahoo has now shelled out $680 million to secure the remaining 80%.

In a move that many suspected and most see as an answer to Google’s acquisition of DoubleClick, Yahoo’s acquisition of Right Media will strongly boost the companies online display advertising options.

“The acquisition of Right Media will further Yahoo!’s goal to create the industry’s most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising,” said Terry Semel, chairman and CEO of Yahoo!, in a statement. “This acquisition is an important step in our long-term vision to build the industry’s leading advertising and publisher ecosystem. We believe that Yahoo!’s open approach is a clear differentiator from others in the industry and provides significant benefits to advertisers, publishers and Yahoo! itself.”

A Free Nintendo Wii for One Lucky Marketing Pilgrim Fan!

Marketing Pilgrim has enjoyed fantastic success over the past couple of years and it wouldn’t be possible without you, dear reader. We’d particularly like to thank those of you who have referred friends to us, recommended us on your own blog, or told the world where they’ll find the best marketing news.

As a thank you to our biggest fans, we’ll be giving away a free Nintendo Wii video game system to one of the many people that have added us to their Technorati favorites.

Yep, for simply adding us to your favorite blogs list, you’ll be entered into a drawing on May 25th to win a Nintendo Wii.

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Google Getting Personal on Video

In light of cases of Google losing personal data, reassurances from Matt Cutts, and even extremely well-targeted Adsense ads (ie they were relevant to the searcher’s interests, but not the website he was viewing at the time) this week, I was really surprised to see this as I logged in to Google Video (yes, I still use Google Video):
personalized recommendations from Google video
That’s pretty personal. I have only searched for terms containing ‘BYU’ (my alma mater) a handful of times (okay, six) according to my Google Web History, and none within the last month.

Despite the fact that it says at the top of the page “Your web history is limited to searches,” Google Web History not only tracks what Google searches you’ve performed while signed in, it also tracks which results you click on—and, apparently, everything else on those pages. I’ve clicked through a total of 28 different sites that mention BYU. (And 135 different searches or sites that mention ‘SEO,’ which doesn’t seem quite high enough.)

Zunch Communications Files for Bankruptcy

SEL reports that Zunch Communications has filed for bankruptcy, owing more than $750,000 in debts, including $200k+ to JupiterMedia.

The company hasn’t been the same since most of its executive staff departed to start a new venture.

SEL outlines almost 10 years of acquisitions in the SEM space, and starts a new chapter of those that bit the dust – starting with Zunch (maybe they should add WebSourced).

Here’s Zunch’s filing (pdf).

If you’re in the Dallas area and have open positions for any displaced Zunch staff, drop me a note and I’ll give you a free listing on our job board.

Yahoo’s AlltheWeb Better than Google?

PC World decided to find the best search engine for various different types of searches.

In all, they tested 55 different services, across six categories, using ten keywords over a 3 week period.

While Google was overall the best solution, Yahoo-owned AlltheWeb kicked its butt when it came to straight text searching!

Here are the results from the 6 categories.

Via WPN.

Google Sells AdWords First, Asks Hacking Questions Later

Google finds itself under fire again for helping to spread viruses and malware through AdWords.

Researchers at security software maker Exploit Prevention Labs have uncovered evidence that malware distributors are using Google AdWords to infect computers.

Exploit’s CTO, Roger Thompson said his team discovered many AdWords ads posing as legitimate ads, but then redirecting to more sinister content. He blames Google’s model of taking money first and asking questions later.

“Google says they are doing the best that they can, but their business model is to take as much money as they can for advertisements. No matter how much due diligence they do, it’s a difficult position to be in, but clearly they are not doing enough,” Thompson said.

“If they don’t do a better job of vetting their customers, we will see this sort of thing happening again and again.”

As Social Networking Rises, TV Watching Decreases

A new study from Marketing Evolution (commissioned by MySpace, Isobar & Carat) suggests social networking users between 14 and 40 years old are increasing their internet, email and instant messaging usage, while decreasing the amount of time they spend watching TV and playing video games.

Ok, which genius thought it would be a good idea to measure the habits of teenagers, and those approaching their mid-life crisis, in the same data set? How many 40 year olds do you know that play video games? (go ahead “out” them in the comments section). ;-)