The Right Way to Do Video Ads

We’ve long been told that to appeal to an online audience, traditional advertisers must change the way that they create their video ads. But studies say . . . no. A study by Millward Brown now indicates that the online video audience receives the same 30 second video ad spot quite similarly to offline viewers—nay, better than their offline counterparts.

eMarketer reports:

Web spots increased the viewer attention rate by 53%, awareness by 52%, consideration by 27% and favorability by 26%. Prompted recall of brand advertising was four times higher for Web viewers.

68% of the online viewers retained information from the ad breaks, as opposed to 59% of the offline viewers. Analysts cite various reasons, not the least of which is the tendency to get up and walk away during TV commercials.

Blogging Code of Conduct?

Every once in a while, there comes a call for a blogging code of conduct. Usually, these rules are unwritten, but after what’s been happening to Kathy Sierra et al., some are campaigning for a more concrete code of ethics for bloggers.

And it’s not just people outside of blogging that are out of touch with its ins-and-outs. Tim O’Reilly tells the BBC:

“I do think we need some code of conduct around what is acceptable behaviour, I would hope that it doesn’t come through any kind of [legal/government] regulation it would come through self-regulation.”

While condemning the bloggers who issued the threats, Mr O’Reilly was keen that the whole blogosphere should not be tarred with the same brush.

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Moving Your Blog from Blogger to WordPress

Did you know that staff writer Jordan McCollum is also a MamaBlogga?

Well, she recently went through the nightmare that is known as the “Blogger to WordPress switch”, something we went through last year. Anyway, she’s uploaded a detailed guide to how she did it, and passed on lots of cool tips for others considering making the switch.

29 of Fortune 100 Have Negative Google Results

I thought we’d find some gems by keeping an eye on the blogs of our readers, and 97th Floor proves us right.

They reviewed Google search results for the companies that make up the Fortune 100 list and found that 29 of them have search listings that could hurt their brand.

While it’s not a shock to see Walmart, Exxon Mobile and Dell on the list, others are surprising, such as:

5.) State Farm Insurance – Two Sites one is “Consumer Affairs” has consumer complaints about the company. The other is “Law Cornell .edu” it is information about a major Law Suit.

19.) Duke Energy – One site “Duke Energy Employee Advocate” which is very negative about how the employees are lied to and treated poorly.

Welcome New Advertiser – ROI Revolution

Thanks to our many loyal readers, we’ve been able to secure another greater sponsor – ROI Revolution.

One of the few Google Analytics authorized consultants in the country, ROI Revolution provides quality training and support for those looking to get the most out of their web site stats.

Their 7 Day Mini Course provides 7 articles delivered by email to help those just starting out in Google Analytics, while their webinar “The Secret To Turning Google Analytics Into Pure Profit” is completely FREE!

I’ve personally used ROI Revolution’s Google Analytics training for agency staff and am a big fan of their services and blog.

We hope you’ll give them serious consideration for any web analytics help you may need.

UK Internet Ad Spending Passes Newspapers

While the average spent on online advertising in the U.S. hovers around 5% of total ad budgets, the U.K. is blazing a trail with 11.4%.

Online advertising grew by more than 41% in 2006, overtaking national newspaper ads (10.7% share) and about half the amount spent on TV ads (which actually dropped 4.7%).

It’s good news for online marketers…

“The internet is a hugely popular mass medium now, and advertisers are continuing to switch more of their budgets online to build their brands and interact with their customers,” said IAB chief executive Guy Phillipson.

Why the rapid growth?

“With consumers now enjoying even faster broadband and installing wireless routers in their homes, the growth of online advertising in the UK is set to continue unabated,” he added.

Are Blogs the Only Way to Discover News?

Over at Tom Schmitz asked a few search marketers to reveal some the alternative ways they discover news and tips.

Asking bloggers to share their tips, is a great way to put together a post that will attract others, and Tom does well to get feedback from Danny Sullivan, Rand Fishkin, Neil Patel, Todd Malicoat, Barry Schwartz and myself.

Here’s a couple that I shared…

  • I monitor the job classifieds sites to understand who’s hiring. This often gives good clues about new products or services and works well with large companies such as Google.
  • I also track a lot of industry keywords in different search engines. For example, if Technorati finds a new blog post that matches the phrase “search engine”, I’ll know about it.