Jupiter Research finds that 26% percent of companies with annual revenues of $50M or more “plan to increase spending on search engine marketing by more than 25% this year.” Another 28% of those companies will increase their SEM spending by 11% to 25%.
Reasons cited for the budget increases include rising keyword costs.
MediaPost also got comments on the findings from search marketers at SES this week. Unsurprisingly, most of them, like me, insisted that search is important and that large companies are beginning to see that. In fact, two people interviewed blamed the creative side of marketing agencies for holding the industry back: