Google AdSense Spills the Beans to Shoemoney

Jeremy Schoemaker was lucky enough to have Google AdSense product manager, Brian Axe, live on his Net Income show. As Shoemoney points out, getting any search exec to appear on a live show is a coup, let alone someone from Google.

There’s a lot of juicy stuff to be found in either the podcast, or Jeremy’s recap. Here are some snippets:

Search Engine Arbitrage – During the interview Brian said that Google was not against arbitrage and infact they respect it as a business model. Brian clarified more by saying it was about the user experience.

YouTube Revenue Sharing - Brian confirmed what I suspected that Google AdSense would be the avenue in which the YouTube revenue will be paid out. So you will need to be a AdSense publisher in order to get YouTube Payouts. He also talked about the time line for the release.

10 Traits of Highly Successful ECommerce Companies

[Editor's note: With this article, we're welcoming guest contributor, Gareth Davies of GSINC, to the Marketing Pilgrim team.]

How come some ECommerce websites flourish but many just drift along or even fail altogether?

Having worked with many websites that have grown to turnovers of £1m GBP (and more) we have been able to observe common traits that apply to almost all of them. As a result we have compiled our list of the ‘Top 10 traits of highly successful ECommerce companies’.

1. A clear vision and goal
They know exactly what they want to achieve. This ‘laser like focus’ helps form an unshakeable conviction and dedication to building a successful online business.

2. Patience and a long-term view
They constantly measure if they are gradually getting there. And they can live with the paradoxes in online retail. For example the Internet changes quickly but organic SEO is a relatively slow process. Every day, every week, every month gives feedback measured in many ways against targets.

3. Taking calculated risks
Taking necessary risk and being prepared to invest is key. Investment is the fuel of a business so choosing where to spend money is critical. Successful websites invest money in activities that generate growth or make them more efficient – ideally both at the same time.

4. A commitment to ‘Kaizen’ or continuous improvement
Winners know this and delight in every little enhancement they make. Whole redesigns are common every 6 – 12 months. The search engines love it. These websites never rest on their laurels because within a few weeks someone could come along and take some of their business. Which is not part of the plan.

5. Successful sites employ good advisors
No one can be expert at everything and having specialist advisors you can trust and follow (and measure results from) is essential. ECommerce does not get simpler as time goes by. Winners pay for the best advice when it comes to strategy, tactics and growing the business.

Channel Sponsors

Blinkx It? I Don’t Know What the Heck to Do With It!

I’m with Pete Cashmore on this one. Popular video search engine, Blinkx, had launched a widget for blog owners and social networks (MySpace etc) that allows them to display relevant videos on their site.

But why?

Ok, so the videos are targeted, and the widget is not very intrusive, but where’s the benefit for me? Us? Bloggers?

I already have a number of widgets on Marketing Pilgrim – each already slowing down load times. In order to convince me to add another one, a widget needs to offer either:

  1. Some kind of revenue for me
  2. A strong value to my readers – so they’ll come back, tell others etc

I fail to see where Blinkx It meets either of these criteria. Anyone seeing a benefit, I’m missing?

Hiring Stephen Colbert to Help with Wikipedia NoFollow Campaign

I think I’ve just discovered the new spokesman for our “Nofollow me to Wikipedia” campaign – Stephen Colbert.

As Rand points out, Colbert has already taken many stabs at Wikipedia – even getting his viewers to change the entry on “elephants” to say the population has tripled in the past ten years. His latest funnies include:

Wikipedia – The encyclopedia where you can be an authority, even if you don’t know what the hell you’re talking about.

My favorite is when he offers $5 to the first person who changes the entry on “reality” to “reality is a commodity”. Then mocks all those that might say “that’s not what reality is”..

“Oh really? Go and look it up on Wikipedia, I think you’ll find that I’m right”

Can Technorati Challenge Digg with New Site?

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Steve Rubel managed to capture a screenshot of a new site called WTF (Where’s the Fire), before it was taken down. It appears to be the work of Technorati, the well known and trusted blog search engine.

Boy, I’m excited to see this move by them. Digg has become a very closed community, and it’s virtually impossible to have your site featured, if the top users decide they just don’t like you. Combine that with a very tech-focused audience, and Digg becomes less compelling as a resource for readers or those being featured.

WTF is likely to be a huge hit, combining the trust of Technorati and the features of Digg (and maybe a dash of Techmeme). I’m looking forward to the official word – this is a community I think I can finally get behind.

Jeremy Zawodny Apologizes

UPDATE 8: Jeremy Zawodny has changed his post and apologized to me via email. Here’s what he said on his blog:

You see, the little voice that normally tells me when to step away from the computer wasn’t working today, and I ended up making a big mess as a result. I’m really sorry about that…Andy, the MyBlogLog guys, and anyone else who wasted time reading this: I f#cked up. I know better (most of the time) and should have just gone on with life….I’ve already emailed you all privately, but wanted to say so in public as well.

I’m grateful that Jeremy has changed the title of the post. My reputation is important to me – I left two companies to protect it – so it was the title that irked me the most. I now consider the issue closed

Google Gains, Yahoo & MSN Mixed Bag

Nielsen//NetRatings reported a week ago that Google had more than 50% of the search market share in December 2006. The data for the top three (compared with comScore Networks’ data from the same period, released Jan 15):

Provider Searches (000) Share of Searches comScore Queries/Share
Google Search 3,035,617 50.8% 3.2 billion / 43.7%
Yahoo! Search 1,412,904 23.6% 1.9 billion / 28.5%
MSN/Windows Live Search 499,946 8.4% 713 million / 10.5%

Clearly, and unsurprisingly, comScore and Nielsen differ on their estimations of each search engine’s popularity. comScore’s stats give MSN and Yahoo a better projection than Nielsen.

Inside Google at the Blog News Channel noted that Yahoo! is growing at a faster rate than Google (Yahoo’s growth rate: 30.1%; Google’s: 22.6%). Of course, it’s easy to grow faster when you’re half as big.