Monitor Blogs or Die

I don’t think I’ve ever used “or Die” in a blog post before, but CNET has a warning from JupiterResearch for all marketers…

…JupiterResearch tells marketing professionals to keep their eye on blogs, where opinions that can harm brands can be easily and quickly circulated…so few of us actually make our opinions known online, those who do–typically, young men–are exerting a disproportionate influence across the blogosphere.

JupiterResearch advises businesses to use “buzz monitoring tools” to see how widely the thoughts of disgruntled customers have spread.

Either monitor your online reputation yourself or use the services of a reputation monitoring consultant. Either way, don’t ignore bloggers.

Google Changed the Web from Sites to Pages

I don’t link to Seth Godin too often, but he does have an interesting observation on how Google changed the way businesses should look at their web content.

It’s no longer an organic web filled with organisms or even a molecular one. It’s atomic. Each page on its own, each RSS drip its own entity.

He contends that Google et al removed the focus on web “sites” and turned our attention instead to web “pages”.

Channel Sponsors

Yahoo Names New Search Marketing Chief

InternetRetailer has news that Qi Lu has been promoted to senior vice president of engineering for search and search marketing for Yahoo Inc. Ash Patel was also promoted to chief product officer.

Danny Sullivan, the First Ten Years

Ok, so you’ve heard (a lot) about Danny Sullivan, the godfather of search, but if you’re not familiar with his history in this industry, you should check out his look back over the past ten years.

Congrats Danny, here’s to another ten!

What’s Google Worth?

Kiplinger takes on the daunting task of figuring out if Google is worth the current price per share.

Fortune Interactive’s Mike Marshall Discusses SEO – Audio

Fortune Interactive’s VP of Technology and creator of SEMLogic, Mike Marshall, was recently interviewed on Webmasterradio.fm. It was a long show, but we edited it down to the juicy stuff.

Mike explains what works in SEO and how SEMLogic is giving FI clients an edge.

Self-promotional? A little. Full of SEO goodness? You betcha!

Google Analytics Adds New Features

The Unofficial Google Analytics Blog has a summary of recent updates to Google Analytics.