TechCrunch Makes Mistake With Banner Ads?

Have you visited TechCrunch today? Did you notice that really annoying 125×125 animated ad that just went up? What the…?

I’m not sure why Michael Arrington would think this is a good thing to allow on his site. Having six 125×125 ads on your blog is fine – we all need to make money – but they are only tolerated because they don’t annoy, i.e. they’re not animated.

Now that TechCrunch has allowed one animated ad, will it allow the other 5 to use animation? Can you imagine the user-experience at TechCrunch if you have 6 animated banner ads waiving at you from above the fold?

I think animated ads can work in moderation on a blog, but I’m never going to allow an animated 125×125 on this site, as I respect my readers too much – that is, I want y’all to come back!

Building Blog Traffic By Commenting

Douglas A Karr provides two great examples of how to build traffic to your blog.

In this post, he explains how he was able to generate a lot of traffic to his blog by simply engaging other bloggers in conversation. I’ve said before that commenting on other blogs is a great way to build awareness and traffic, now Douglas offers hard proof of that.

26.13% of visits to my site are through connections I’ve made through other sites! In addition, the number of page views of those visits is 1.86 pages versus 1.61 page views of those that find my site through search and other means. Wow! I hate to throw out the term flippantly, but this is the “Long Tail” of commenting, isn’t it?

Channel Sponsors

TechCrunch Gives Away $10k of Free Advertising Thanks to MyBlogLog Exploit

It appears there is one downside to having the MyBlogLog profile script on your blog and SoloSEO’s Michael Jensen has discovered it. (disc)

He used automatic refresh on Opera, a fake MyBlogLog account and an experiment on hundreds of blogs, including TechCrunch. He discovered that it’s easy to display any profile continually on blogs using the MyBlogLog script and generate lots of free traffic.

UPDATE: TechCrunch responds.

Inc. 500 Embracing Social Media Faster Than Fortune 500

There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

  • 42% are familiar with social networking
  • 38% are familiar with message boards
  • 36% are familiar with blogging

What types of social media are they using?

  • 33% are using message boards
  • 27% social networking
  • 24% online videos
  • 19% blogging

Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!

Managers Look for Useless Info

Accenture Ltd. reports that managers spend up to 2 hours a day searching for information—and more than half of that data they describe as “useless.” The survey of 1000 US and UK managers reveals that managers waste a lot of time on research.

Among the findings:

  • 59% of the managers claim that they miss potentially valuable information “almost every day” because it’s somewhere else in the company.
  • 57% say that having to go to multiple sources for information is a difficult aspect of their jobs.

Some managers blame the vast amounts of available information or having to go to three or more sources to gather data for this shortcoming. Others blame other parts of their own companies for making it difficult to keep track of their activities or access their information. Those info hogs.

What’s Hot on Pilgrim’s Picks?

I read hundreds of blog posts each day - ok, sometimes just the titles - and unfortunately don’t have time to comment on all of the ones I find interesting. Instead of these becoming “vosts” (vaporized posts), I’ve started sharing them via Google Reader.

If you’re not already reading Pilgrim’s Picks, or subscribing to it’s RSS feed, here’s what you missed recently:

What Should Yahoo Do With MyBlogLog?

Over at Search Engine Journal, Loren provides his thoughts on why it was a good move for Yahoo to acquire MyBlogLog and offers some suggestions on how the blogging community will help Yahoo, including:

Out of all the Yahoo properties which I think will benefit from the MyBlogLog acquisition, I feel that YPN has the most to gain…In MyBlogLog, YPN now as the perfect tools to connect with these bloggers and judge the quality of blogs based upon the readers of the blogs and their audience.

I agree, Yahoo’s acquisition was smart. They needed a way to better connect with bloggers and, instead of spending millions on developing their own platform AND waiting for it to be a success, a quick $10m spend, and they’ve solved the problem.