Reuters has details of a new report from Deloitte that looks at media trends for 2007. Part of the report focuses on how successful mainstream media will be at integrating user-generated content. The biggest problem appears to be how they’ll make money from user content.
Howard Davies, a director of media strategy at Deloitte explains why it’s tough to make money from social media.
“There’s something about the social user … community that is absolutely not professional and so the community doesn’t want it to be commercialised,” he said about advertising around Web sites dedicated to the content.