Google, Yahoo & Apple Boosting Silicon Valley Real Estate

If you’re looking to locate your business in California’s Silicon Valley and are feeling the pain of real estate prices, we know who you should blame.

Apple, Google and Yahoo are collectively buying-up large parcels of land in the Valley and driving up commercial real estate values in the process. Collectively, the three big tech companies spent more than half a billion dollars on land and buildings in 2006.

Google’s expansion in Mountain View, in particular, has reduced vacancy rates, in turn driving up costs.

Mountain View’s Shoreline park was one of them, according to Ellis Berns, Mountain View’s economic development manager. “After the dot-com bust, there was 28 to 30 percent vacancy,” he said. “We’re now running in the neighborhood of 8.5 percent.

Search Marketers Share Flickr Photos

I often get emailed by new bloggers, asking me to add their blog to my blogroll or link to a specific article. I typically avoid linking, just because I am asked, instead I tell the blogger that I’ll keep an eye on their blog and link to anything I find interesting.

Ok, with that preamble out of the way, here’s where I am going. If you want to get your blog on the radar of other bloggers, create something unique and interesting. I’ve never heard from Andrew Girdwood, but he was smart enough to put together a list of search marketers sharing their photos via Flickr. Not only is this interesting, and going in my bookmarks, but by including the names of popular bloggers, he’ll likely get a lot of links from it.

Channel Sponsors

Introducing "Pilgrim’s Picks" – the News Normally Lost Down the Back of the Couch

Before I head out to the finest (and authentic) french restaurant in Raleigh – Saint Jacques – for a New Year’s celebration dinner, I wanted to let you know about a new item you’ll find in the Marketing Pilgrim sidebar.

Pilgrim’s Picks is tied directly to my “shared” items in Google Reader. I read scan hundreds of blog posts a day and not all of them make it as a post on Marketing Pilgrim. Instead of letting all that great content go down the “mark as read” crapper, I’m going to start sharing the posts that I find interesting but didn’t quite get around to blogging.

You’ll be able to keep track using the sidebar widget or you can bookmark the shared links page (and even subscribe to the RSS feed here).

New Year’s Resolution – Be a Superhero

Ok, I’m only doing this because..

a. It’s a Saturday

b. It’s the end of the year

c. Everyone else is doing it.

I took the superhero test and it appears I’m Superman wannabe (with a concerning dash of Supergirl, Catwoman and Wonder woman)…

You are Superman

Superman
70%
Iron Man
55%
Hulk
50%
Green Lantern
45%
The Flash
45%
Robin
40%
Spider-Man
40%
Supergirl
35%
Batman
30%
Catwoman
25%
Wonder Woman
20%
You are mild-mannered, good,
strong and you love to help others.

Click here to take the Superhero Personality Test

Let me know which Superhero you are. ;-)

Net Neutrality Wins Small Victory in AT&T/Bell South Deal

The FCC has approved the $86 billion mega-merger of AT&T and Bell South, after AT&T agreed to a number of concessions, including an important one on the issue of net neutrality.

One of the most important concessions is AT&T’s commitment to a basic set of principles that establish a practical implementation of Net neutrality. Specifically, it agreed “not to provide or to sell to Internet content, application, or service providers, including those affiliated with AT&T/BellSouth, any service that privileges, degrades or prioritizes any packet transmitted over AT&T/BellSouth’s wireline broadband Internet access service based on its source, ownership or destination.”

This is not the end of the whole net neutrality battle, but AT&T’s concession is certainly a small battle won for the likes of Google, Yahoo et al.

2007 Predictions

Mashable has “tagged” me to share my predictions for 2007. Here’s some brief thoughts…

  1. Digg will get acquired or die (maybe even both). I think Digg is very close to jumping the shark and is close to its maximum level of exposure. It will either realize this and sell or wait too long and decline.
  2. Yahoo’s new search interface and algo will be key in the revival of the company’s fortunes. Once they switch to a platform that includes a performance metric, they’ll see better average CPCs.
  3. Social media marketing (SMM) will find its place. There will be some marketing agencies who actually figure out how to show an ROI from SMM.
  4. We’ll see at least one company, offering search marketing services, go public in 2007 and more acquired than in 2006.

Google Coming to North Carolina? Part 2

Just over a year ago, I pieced together a whole bunch of rumor and speculation to show reasons why Google could set-up office in North Carolina.

Thirteen months on and we learn that N.C. has offered Google $4.7m in incentives if it builds a server farm in struggling Caldwell County.

A company spokesman told The News & Observer via e-mail that the company is evaluating a number of sites, including the one in Lenoir, for an expansion that could bring $600 million in new investment and 210 jobs to a region socked by job and industry losses.

That sound you hear is the many techies in North Carolina updating their resume. ;-)

UPDATE: According to Lenoir resident, Mark S, there’s a lot of grading and preparation going on at the rumored Google site.