Newspapers Outperforming TV in Video Ads

It’s true: newspapers are outperforming TV in video ads. In 2006, newspapers’ websites sold $81 million in local online streaming video advertisements. Local TV broadcasters’ websites sold only $32 million. Even taken with the other $48 million spent on online video advertising, it’s not much compared to the advertising industry total of $280 billion. But look out: online video is poised to become a more and more significant portion of online ad spending.

This year, $371 million will be spent on local online video advertising—comprising about 5% of the total of $7.7 billion online ad spending according to Borrell Associates Inc’s new study, “The New Frontier: Local Online Video Advertising.” This is more than double last year’s online video spend total of $161 million.

Time to Say Goodbye to the NoFollow Tag?

Over at SEJ, Loren provides 13 reasons why the NoFollow tag simply sucks. My favorite?

Linking to someone with a NoFollow attribute is a sign of not trusting them. It’s like reaching to shake someone’s hand, but stopping to put on a pair of latex gloves.

Loren’s also turned off the default nofollow for links in comments. It’s a bold move, and I’ll be watching to see if it impacts the amount of spam or quality of comments.

We’re also going to be testing a new plugin which will reward loyal commentators with a link without the “nofollow” attribute. Stay tuned!

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Google Sharing AdWords Quality Score?

According to an email received by Shimon Sandler, Google is gearing-up to start letting AdWords advertisers see their Quality Score.

…we’re making improvements to the way that we evaluate the Quality Score to set minimum bids for keywords. First, we will be launching an optional Quality Score column to provide you with more transparency into the Quality Score for your keywords. Second, we made improvements to the way that we evaluate the Quality Score for all keywords. This change will allow us to more accurately set minimum bids for keywords where the system does not have a significant amount of data.

Sharing the quality score of ads is something that Yahoo decided to do, with the launch of their new platform. It’s interesting to see Google following Yahoo’s lead for a change.

E-mail Love Fest One-sided

In honor of Valentine’s day: e-mail marketing is part of a love triangle. Perhaps that might more accurately be described as a love-hate triangle.

Marketers remain hopelessly devoted to the medium. E-mail marketing was chosen as the #1 most important advertising media in 2007 according to an informal survey of 1500 marketing professionals conducted by Datran Media.

83.2% of the respondents selected e-mail marketing as one of the most important media for this year, followed by 61.7% for search marketing. On the low end were RSS (4.3%), mobile marketing (10.6%) and online video (14.9%).

Not only is e-mail popular, but also:

  • 70.6% of those who will use e-mail in customer acquisition this year said they plan to increase their e-mail budget this year.

Google misspells its own name?

Google Valentine LogoGoogle wishes us all happy Valentine’s day with a chocolate covered strawberry. People are saying Google spelled its name wrong: no ‘L.’ (It’s like a Christmas joke for Valentine’s day!)

And yes, it does look that way at first glance. I’m willing to give them the benefit of the doubt and say that the long stem of the strawberry is supposed to be replacing the regular green ‘L.’

What do you think?

Hat-tip to Matt Bailey.

UPDATE: Google’s responded. (from Andy)

Lenoir Officials Defend $260 Million Tax Incentives to Google

It seems there’s been a lot more interest in the tax breaks to Google, since we learned the search engine could receive as much as $260 million in incentives for building in North Carolina.

Today, Lenoir and Caldwell County officials fight back against the critics, arguing why having Google build a data center is great for the local area.

“I truly believe that 80 percent of the people are tickled to death, and they are getting mad” about the criticism, Lenoir Mayor David Barlow said…”Where’s all the good talk of the millions and millions of dollars in payroll? Our people need to hear the good news,” he said.

And just because we keep hearing the $260m number, doesn’t mean that Lenoir will be worse off for having Google as a neighbor.

Google AdWords for Podcasts?

Business Week takes the time to catch-up with the Podcast industry and see what progress has been made to try and monetize the medium.

It seems like things have been very quiet over the past year or two. I recall all of the hype surrounding podcasts – I even attempted one myself – but podcasting didn’t quite turn out to be the next killer medium, that many expected.

Fast forward a couple of years, and podcasting is starting to find its place in the marketing mix, with many companies looking to help podcast producers earn revenue from their efforts.

One company that could easily ramp-up the amount spent on podcast advertising, is Google. eMarketer’s James Belcher expects Google to develop the ability to insert audio ads, based on keywords, into podcasts within the next few years.