Pheedo Bringing Your RSS Feed to Ads

Pheedo’s new FeedPowered advertising platform offers to take any RSS feed and turn it into a dynamically updated ad unit (see their site for live examples). Where can you run the ads?

You can run your FeedPowered ad on targeted sites across Pheedo’s network of publishers. Alternatively, you can distribute FeedPowered advertising into just about any ad network or via your preferred ad server.

It’s an interesting idea and one that might be appeal to any blog that has made the leap from personal journal to a monetized site. I like the idea of exposing my RSS feed to other sites, but not sure I’d be willing to pay a whole lot for someone to actually click on my feed. After all, where’s the real conversion? Unless they “stick” or subscribe to my full feed, I’m paying a lot for “drive-by” visitors.

A Complete Guide to Online Video

Hat’s off to Read/WriteWeb for their outstanding compilation of companies in the online video space.

This is definitely something to go in your bookmarks, with info on:

  • Video Sharing
  • Intermediaries
  • Video Search
  • Video eCommerce
  • Video Editing & Creation
  • Rich Media Advertising
  • P2P (Peer To Peer)
  • Video Streaming
  • Vlogosphere

Good stuff!

Channel Sponsors

Election ’08: the Internet Campaign

We’ve already covered the PPC campaign for Election 2008. The candidates are making more headway in their Internet campaigns every day. From blogs to online video to MySpace profiles to their own social media networks, it’s clear that anyone who’s serious about the presidency in ’08 has hired someone who knows their Internet stuff.

To help us all stay on top of the developments in the Internet campaign ’08, debuted this week. Part of the Personal Democracy Forum, describes itself as a group blog:

that covers how the 2008 presidential candidates are using the web, and vice versa, how content generated by voters is affecting the campaign.

Google Hands Over YouTube User Info to Court

If you think you’re safe behind your YouTube username, think again. is reporting Google’s YouTube has complied with subpoenas issued by the U.S. District Court in Northern California, and turned over the identities of two users who illegally uploaded entire episodes of “24” prior to its broadcast and DVD release.

“We intend to use the information provided to pursue all available legal remedies against those who infringed our copyrights,” 20th Century Fox Television Vice President of Media Relations Chris Alexander.

Google’s compliance has ramifications beyond just the uploading of videos. If a court asks for any information on a user, you can bet Google’s going to fold and hand it over.

Via Threadwatch.

Raleigh Online Reputation Management Panel

If you’re anywhere near Raleigh on Wednesday February 21st, be sure to drop by the Exploris center for a TIMA panel on Social Media Marketing/Reputation Management.

I’ll be joined by Lenovo’s David Churbuck, Crossroad PR’s Cindy Akus and moderator Nathan Gilliatt. It’s an informal panel discussion, so we’ll have plenty of opportunities to answer your questions. In the meantime, you can brush-up on the topic, with my beginner’s guide.

Here’s the info:

Where – Exploris

When – Wednesday, February 21, 11:30am to 1:30pm

Cost – $10 for Members, $30 for non-Members

More info and registration here.

Mobile Search Not That Hot?

A recent UK survey of mobile phone users suggests that there may be no where near the amount of people using their cell phones for search, as believed.

Just 20% of UK subscribers actually search for content on the mobile internet, despite an industry perception that 89% do, according to research released today, from the Mobile Entertainment Forum and Ovum

What’s more, they’re not searching for restaurants, or directions. Just 2% conduct a search on a daily basis and those searching less frequently, search for ringtones and music downloads.

And remember, this is a UK survey. The Brits are ahead of their US cousins, when it comes to mobile phone adoption and technology. The stats hardly send a warm and fuzzy message to those looking for a broader adoption of mobile content.

The Video Search, Copyright Conundrum

Media Post suggests that smaller companies are providing better solutions for searching video content on the web.

However, no one has cracked the code yet on how to sift through these videos. Once they do, the ripple effect in advertising should be massive, as marketers will be able to couple their ads with the videos returned, just as they do in text search.

While you may see a ripple effect, with better ad targeting, what about the tidal wave coming in the other direction? If video search technology does indeed get to the level of sophistication, that it can identify your favorite video clip, content owners are going to demand it be used to identify and filter copyrighted content.