LoudLaunch.com Jumps on Paid Blogging Bandwagon

The blogging purists of the world will wince when they discover yet another launch of a service that pays bloggers to write about a certain company or product.

Steve Rubel has the barest of details on LoudLaunch.com which appears to take a slightly different post to the likes of PayPerPost.com.

There’s not much to be found on the LoudLaunch web site either…

Loud Launch is building a smart platform which connects savvy advertisers with influential web personalities (bloggers).

We are excited to tell you more soon, so please sign up to be notified when we launch. You’ll love whats coming…get paid for doing what you already do!

Add Any YouTube Video You iLike to iTunes

“Like” is the word of the week. After the launch of visual shopping search engine Like.com, earlier this week, comes news from TechCrunch that social music site iLike has added the ability to download music videos from YouTube to iTunes.

Every song on iLike includes a link to play a short sample of the actual song. Now there is also a link to “play video.� Click the link and iLike searches for the video on YouTube, embeds it into the site and begins playing it. In our tests iLike found the correct music video about 2/3 of the time.

The entire rollout took just 72 hours from idea to launch!

You can learn more at the iLike blog.

Channel Sponsors

Google Adds Diagnostic Tool to AdWords

Barry reports Google has gone live with a diagnostic tool – which it began testing back in October – and can now be accessed by all AdWords users.

The tool helps advertisers quickly identify which ads are running and which are not, with suggested recommendations for fixing non-running ads.

The Anatomy of a Search Marketing Scholarship Contest

The last four weeks of Marketing Pilgrim’s Search Engine Marketing Scholarship Contest has been lots of fun. When I put together the idea for a scholarship, I wanted to find a way to give back to an industry that has been very good to me and help find the next top talent – you could call it “SEM Idol”. I was fortunate enough to find some great sponsors, who contributed over $6,000 in prizes and a panel of judges who are arguably the best in the industry.

I wanted to give everyone who entered a fair chance, so I crafted the contest to have two components:

Google CEO Eric Schmidt at Web 2.0 Summit

Dan Farber has a good summary of John Battelle’s chat with Eric Schmidt at this week’s Web 2.0 Summit.

Here’s what stood out for me.

1. On why Google acquired YouTube…

“YouTube was growing faster [than Google Video] and video became fundamental data type on the Internet, so that’s why we bought them.,” Schmidt said.

2. On potential copyright issues with YouTube…

“We have visited with as many media companies as we can,” Schmidt said. “We have to respect copy right.”

3. On allowing Google users to have access to their own search data…

“We would like to do that, as long as it is authenticated….If users can switch it keeps us honest.”

4. On not competing with Microsoft Office…

AdBrite Fine Tunes Offering with Behavioral Targeting

Ad network AdBrite has announced the addition of behavioral targeting to its ads.

As ClickZ reports AdBrite will be…

…using cookie-based behavioral data to fine tune targeting on demographics rather than on purchase likelihood…the company will do this by assigning individual Web users a probable age and gender based on their recent Web activity within its network. That data is supplemented with race and income information it gets by marrying U.S. census information to IP-based geographical information. Additional site-based user data comes from comScore.

Text Link Ads Acquired

TechCrunch reports TextLinkAds.com, which sells text links, has been acquired by New York advertising firm, Media Whiz.

Details of the deal have not been released.