Baidu has so far managed to keep the top search engine spot in China, despite its search results showing more ads than Google or Yahoo. The secret to its success is its compliance with the Chinese government – which imposes strict censorship rules on foreign internet companies.
Some interesting snippets include:
Baidu has a market value of $3 billion and operates the fourth-most trafficked Web site in the world.
In 1996, founder, Robin Li, developed a search mechanism he called “link analysis,” which involved ranking the popularity of a Web site based on how many other Web sites had linked to it.