Online Video Ads Must Meet Council Guidelines

The National Advertising Division of the Council of Better Business Bureaus ruled yesterday that advertisers posting their ads to YouTube, and other online video sites, must follow the same guidelines used in TV ads.

The ruling comes after claims were made that online ad campaigns by vacuum cleaner manufacturer, Dyson, were deceptive and lacked clarity in their comparison with other vacuum cleaners.

“This case establishes a precedent,” Andrea Levine, the director of NAD, said in a statement e-mailed to MediaPost. “When an advertiser places a video on a site like YouTube and uses it, either to make claims about its own product or to compare its product to a competitor’s product, those claims are advertising claims and, by law, require substantiation.”

Friday Humor…

Found this via Michael Arrington. I agree it’s a great way to build buzz. It’s the funniest video I’ve seen in ages.

Has mildly bad language…

Channel Sponsors

Yahoo Answers Adding More Social Features

Yahoo has just opened a whole new bag of Social Media Marketing fun for us Internet marketers. On the 360 blog they announced the ability to star Yahoo Answers questions.

Starring questions lets the Answers community surface the best questions on the site. When a question is starred, it is automatically nominated to appear in the new “Popular” list on the front page of Answers (check it out!).

Answers’ Popular list is similar to Flickr’s “Interestingness” and the del.icio.us “Hotlist.” Sharing popular content has made these community experiences much better, and we believe our community will benefit from sharing interests with each other.

Lawyers Losing Trademark Policing Battle

ClickZ reports from the the Association of National Advertiser’s Law and Business Affairs conference in New York. One of the hot topics was the effective policing of trademarks and how attorneys are having to pick and choose their battles – especially when it comes to web infringement.

Try to go after every violation, they say, and you’ll burn through your budget in minutes flat…Search giant Google is the recurrent demon invoked in most legal discussions involving trademark infringement. AdWords was the original bogeyman, and attorneys have been consistently frustrated by the mostly free pass they believe Google has been handed by U.S. courts allowing the company to sell advertising against trademarked keywords.

New Layer of Comment Spam Protection

As of today, if you decide to comment on any post at Marketing Pilgrim, you’ll see a new layer of spam protection. As long as you know basic math, you should have no problem posting your comment – and if you don’t know basic math, well…

This has already cut down automated comment spam to virtually zero, and should help me better identify false-positives in Akismet. However, as it’s new, please let me know if you find any bugs, or your comments don’t appear.

Thanks!

V7N Enters the Link Buying Business

Peter da Vanzo on V7N’s SEO blog announced Wednesday that V7N is entering the link buying field. No, they’re not buying links for themselves—they’re offering a service similar to Text Link Ads. But, of course, different.

V7N boasts that their Contextual Links system is superior to any other link buying because the links they’re selling are completely “unmarked” and undetectable as paid links to Google or anyone else. The links are also better because they’re one-off payments of $20 per link. Best of all, as “contextual” links, they occur in sentences. V7N says that “For SEO purposes, contextual links are unbeatable.”

The links are permanent, and presumably one-way, links. Publishers, who earn $10 per link, are not required to make any comments or endorsements. It doesn’t appear that publishers are required to disclose the relationship at all. V7N says most of their publishers are blogs.

Calling Ex-MarketSmart Interactive Employees

Guys/Gals, I’m working on a better way to put you in touch with prospective employers (stay tuned). In the meantime, I have a few opps to pass on.

Email me : andy.beal AT gmail.com

Please include, areas you have expertise in. For example copywriting, PPC management, SEO, sales etc. A resume is even better. An attached photo helps me remember you too! (I’m great with faces or URLs, not so much names) ;-)

I’ll then send you the opportunities that have been sent to me.