AdBrite Fine Tunes Offering with Behavioral Targeting

Ad network AdBrite has announced the addition of behavioral targeting to its ads.

As ClickZ reports AdBrite will be…

…using cookie-based behavioral data to fine tune targeting on demographics rather than on purchase likelihood…the company will do this by assigning individual Web users a probable age and gender based on their recent Web activity within its network. That data is supplemented with race and income information it gets by marrying U.S. census information to IP-based geographical information. Additional site-based user data comes from comScore.

Text Link Ads Acquired

TechCrunch reports TextLinkAds.com, which sells text links, has been acquired by New York advertising firm, Media Whiz.

Details of the deal have not been released.

Channel Sponsors

Google Checkout Now Free

As we reported last week, Google has indeed made Checkout free until the end of the year.

According to the Google Checkout site…

  • From November 8 through December 31, 2006, we’ll process all of your Checkout transactions for free, even if you aren’t an AdWords advertiser. If you’re already an AdWords advertiser, we’ll process your Checkout transactions for free regardless of what you spend on AdWords.*
  • Valid Checkout orders you receive during the promotion will automatically qualify.
  • There’s no limit: we’re processing all of your Checkout sales for free.
  • You can take full advantage of this promotion by encouraging your buyers to use Google Checkout on your site.

Google Expands Print Ads

Just because Google’s initial effort to bring its bidding platform to print ads failed, doesn’t mean the company is giving up.

ClickZ reports Google is taking another shot at the lucrative print ad space with the “alpha” launch of a new system that connects advertisers with more than 50 traditional print publishers. Print publishers already lined-up include The New York Times, The Washington Post, Gannett, The Seattle Times, The Philadelphia Enquirer, and The McClatchy Company.

Publishers will have final approval on which ads they accept and Google claims the system is targeted at smaller advertisers who would not normally use a newspaper’s direct sales channel.

You Might Like.com this New Shopping Search Engine

Photo search technology company, Riya, has launched a new visual shopping search engine named Like. Now, I’m not sure if that’s meant to be “like, these boots are really cool” or “I really like those boots”, but either way, your online shopping experience is about to get a lot better.

According to Business Week, here’s how it works…

Find a photo of a red strappy shoe that you like (or type an initial search on “red strappy shoes”), for instance, and you’ll get an array of, well, red strappy shoes from a variety of retailers, such as Amazon.com and Zappos…Once you take a look at those products, you can highlight the part of the shoe you like, and the search engine will find other shoes with similar patterns, shapes, and colors…you can further refine the search with sliders that let you rank the relative importance of pattern, shape, and color.

Turn.com Hopes to Challenge Google’s AdSense

A new ad network called Turn has launched, and it’s hoping to bring some sophisticated technology to the contextual advertising space.

With $18 million in VC backing and more than 1,000 advertisers and 30 publishers already in place, Turn offers a unique twist on a channel that is dominated by Google’s AdSense.

According to the Turn website, here’s what they believe sets them apart:

  • Automatic targeting. Whether you’re an advertiser or publisher, all you have to do is submit your ad or URL. Turn will automatically analyze it and select the most relevant and effective placement. Turn eliminates the complexity of manual targeting and managing keywords and bid prices with technology that automatically selects the best graphical or text ads for any placement.
  • Blended targeting. Turn uses sophisticated algorithms to blend more than 60 relevance variables rather than just one or two, the common practice of most networks.
  • Bidded CPA pricing model. Turn lets advertisers pay only for the actual performance they want.

Hitachi’s Jeremiah Owyang Heads to Podtech

Congratulations to Jeremiah Owyang who’s announced he’s departing Hitachi Data Systems and joining forces with Robert Scoble at Podtech. His role?

I’m hoping I can be a community resource to companies that want not only to understand “what� and “Why� to use social media but to help answer “HOW� to deploy. At many of the conference, speeches, and workshops folks talk about why blogging is great, what happens if you’re not listening or if you’re unauthentic –the conversation has progressed beyond that, and now we must answer the “How� as community managers enter this new era of practice.

Jeremiah takes up the role of Director of Corporate Media Strategy.

Good luck Jeremiah!