Here’s everything else that caught my eye today, but didn’t make it to the blog.
JenSense has the scoop on Google’s policy change that will allow publishers to display competing contextual ad units, alongside AdSense, so long as they don’t look like Google’s ads.
“When it comes to enforcing policies on third-party contextual ads, we’ll be following the updated program policies instead of the T&Cs on this point. That is to say, publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads,” Brian Axe tells Jennifer Slegg of JenSense.
Jennifer does warn that you still have to ensure the other ad units don’t have a TOS that prevents you showing alongside others. e.g. Yahoo still won’t let you show their ads alongside other contextual ad units, such as AdSense.
Karri Flatla has given me a good topic for a future article in the business coaching series. She argues that B2B firms should publish their prices on their web site…
What is worse is that business owners will rationalize their choice to not list prices until they are blue in the face, claiming they want their visitors to shop value, not price. This is apparently in hopes that the unsuspecting visitor will call them up to find out the price. It’s very egocentric when you think about it. Moreover, by not listing prices, you frustrate your users and, in effect draw more attention to the “How much does it cost?” question. I doubt that is the intended effect.
Gov. Mike Easley announced Google has selected the Caldwell County location and will create around 210 new jobs.
“This company will provide hundreds of good-paying, knowledge-based jobs that North Carolina’s citizens want,” Easley said in a statement. “It will help reinvigorate an area hard hit by the loss of furniture and textile jobs with 21st century opportunities.”
Yay for North Carolina!
Hat-tip to Sheila.
comScore Networks report on European spending during the 2006 holiday season, starting October 30. They found that
This compares with the US’s online holiday spending of $24.6 billion, or 18.8 billion euros.
Okay, okay, I know you can do the math, and the US has 18.8 billion and the three European countries only have 11.3 billion euros–obviously the US is still ahead. However, one thing comScore neglects to take into account in these reports is a little Latin phrase–per capita. How much did citizens of these nations spend online per total citizen?
The CIA Factbook gives population estimates as of July 2006 for the four nations: US, 298,444,215; Germany, 82, 422, 299; UK, 60,609,153; France, 60,876,136.
I don’t know who’s smarter, Nick Wilson for writing this excellent post on linkbaiting tactics for 2007, or Danny Sullivan for persuading him to publish this post (which is blatant linkbait itself) on Search Engine Land. Regardless, it’s a great read.
Linkbait, as we know it, can be summed up using just one of Nick’s paragraphs…
Good linkbait is remarkable. There are many components to good linkbait, and infinite strategies and hooks, but at the end of the day, it boils down to this one thing. Your content needs to be amazing. If you can hit that sweet spot for your audience then the links will roll in, and in, and in, and in.
And what’s the future of linkbaiting? Nick suggests the NYT may have it right, with their article on widgets.
The National Advertising Division of the Council of Better Business Bureaus ruled yesterday that advertisers posting their ads to YouTube, and other online video sites, must follow the same guidelines used in TV ads.
The ruling comes after claims were made that online ad campaigns by vacuum cleaner manufacturer, Dyson, were deceptive and lacked clarity in their comparison with other vacuum cleaners.
“This case establishes a precedent,” Andrea Levine, the director of NAD, said in a statement e-mailed to MediaPost. “When an advertiser places a video on a site like YouTube and uses it, either to make claims about its own product or to compare its product to a competitor’s product, those claims are advertising claims and, by law, require substantiation.”
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