Digg StumblesUpon a New Way to Engage Community

It seems not a day goes by that a new “Digg-clone” pops-up on the radar and everyone chastises them for copying the popular voting model.

Well, according to Business Week, Digg’s about to start copying another popular online community – StumbleUpon.

Later this year, Digg will launch a recommendation tool able to expose members to fellow Diggers who appear to have similar interests, says Rose. “Digg will be smart enough to know what interests you,” says Rose. The site will identify those with like interests in part by the previous stories they have dug and “buried”—the site’s term for voting down a story. “Theoretically, over time, you provide useful information,” says Digg Chief Executive Jay Adelson. “It makes a personal version of Digg more possible.”

iCrossing Acquires U.K. SEM Firm Spannerworks

Now, had I known that the Spannerworks guys were about to announce their acquisition by SEM mega-firm iCrossing, I would have swung by for an interview, while visiting my home town of Brighton.

Spannerworks, a 10-year-old search engine marketing company based in Brighton, England, has done work for clients including Best Western Hotels, car insurance site Confused.com, SN Brussels Airlines, and nursery company Kiddicare.

iCrossing is rumored to announce the deal this coming week.

Channel Sponsors

Top 25 Niche Search Engines

OEDb has put together a list of 25 Web 2.0 search engines. I’m getting tired of the “Web 2.0″ moniker – isn’t everything 2.0 these days? – anyway, it’s an interesting list of what I’ll call “niche” search engines.

Here’s a sample of the 25:

Via JBat.

Yahoo Not Deleting Advertiser Accounts, Claims Account Offline Due to Spam

UPDATE: We’ve finally heard back from Yahoo. They’re claiming Florian’s account was not “lost” but taken offline for spamming.

According to Yahoo’s Kristen Wareham, “In researching his specific situation, we have come to find that his account was taken offline for quality control reasons. Our customer team reached out to Florian to explain that it had nothing to do with our new advertiser system or import tool but rather due to the lack of quality with his keywords which were not tied to any content. This is standard procedure for handling advertisers who spam our system.”

Google Posts North Carolina Job Openings

It’s been just a few weeks since Google confirmed their plans to build a data center in Lenoir, N.C.

Well, they didn’t wait too long before starting their recruiting efforts, posting two job openings on the corporate web site.

Data Center Facilities Manager – North Carolina (link)

Google is looking for an experienced data center facilities manager to provide day-to-day oversight and management of a Google-operated data center facility. This individual will act as the interface between teams at Google headquarters, the local contractors and employees responsible for maintenance and operation of the facility (including electrical systems, mechanical systems, security contractors, janitorial services, and all other aspects of data center facility operation), and the Google team responsible for installation and operation of servers within the data center. This position will ensure the ongoing flawless operation of the data center, will ensure that facilities problems are identified and repaired quickly, will ensure that contractors are delivering quality services, and will make sure that all internal customer demands are being met. This individual will work to find creative ways to keep operational costs to a minimum and will work outside of the box with team members to improve efficiency and implement new data center strategies.

Track the Popularity of Social Media Sites

Esnips’ Eran Arkin has compiled a nice list of the “movers and shakers” of social media – aka Web 2.0 sites.

It’s based on Alexa data, so not necessarily the most accurate gauge of what’s popular, but if nothing else, it’s a great way to view all of your favorite social networks.

What is interesting? Marketing Pilgrim has more traffic than Odeo, Oodle, Pageflakes, Zoho and Feedster – yep, as I was saying, you have to trust the Alexa data. ;-)

Via TechCrunch

Using Web Analytics to View the Landscape Not Blades of Grass

Avinash Kaushik is one of my web analytics heroes. If you’re a marketer and not currently reading his Occam’s Razor blog, you’re missing out on a wealth of great understanding.

In today’s post, Avinash takes the time to remind us that we too often drill down to the smallest data points, but completely miss the bigger picture.

He suggests four areas to review, before you start figuring out the browser resolution of the visitor from Belgium, and whether he uses a dial-up or broadband connection.

  1. How many visitors are coming to my website?
  2. Where are they coming from?
  3. What do you want them to do on the website?
  4. What are they actually doing?

Of course, Avinash explains each point in detail, so you’ll have to head to his blog, for the full insight.