Catch Marketing Pilgrim on Buzz TV

I must admit that I’m not an avid viewer of Technorati’s Buzz TV. I’ve seen it a couple of times, and host Aaron Krane is perfect for the role – when you have only two minutes, you need to be that energetic – but I just don’t have the time to tune in each day (I know it’s only 2 minutes long!).

Anyway, maybe it’s part of Aaron’s plan to get me to talk about Buzz TV – in which case it’s worked – but Marketing Pilgrim is featured on today’s episode.

So like the pavlovian blogger I am, he sent me the embedded video and I came running to hit “publish”. :-)

National Pork Board Threatening Breastfeeding Bloggers?

UPDATE: It looks like the power of the blogosphere has caused the National Pork Board to apologize.

Oh my gosh, the whole trademark world just checked itself into the looney-bin.

Popular SEM star, Jennifer Laycock, just received a threatening letter from the National Pork Board, demanding she stop selling a t-shirt that helps raise money for baby-milk banks.

I received a letter this morning from Jennifer Daniel Collins, an attorney at Faegre & Benson that represents The National Pork Board. It stated, for the most part, that my use of the phrase “the other white milk” violates their trademark on the phrase “the other white meat.” As such, they’ve demanded that I remove the shirt, demanded that the image of the shirt be removed from any site I know of, demanded that I destroy any shirts that exist with the logo and demand that I not at any point in the future use the phrase in a commercially profitable way.

Are you kidding me? The National Pork Board thinks we’re going to confuse their trademark with breast milk? I can see it now, millions of confused consumers walking into their local grocery store and accidentally picking up a gallon, instead of some bacon and ham.

Channel Sponsors

Paid review poll

DazzlinDonna at SEO Scoop is polling her readers to find out how they feel about paid reviews.

Let’s make this ‘scientific’—go vote!

Google Slams Click Forensics Click Fraud Study…Again

On Tuesday, I voiced my concerns on trusting click fraud data, released by a click-fraud monitoring company.

Yesterday, Google’s Shuman Ghosemajumder (whom I interviewed back in December) fired back at Click Forensics, pointing out all manner of flaws to their study.

We found serious flaws in their counting of clicks – a more fundamental issue than their counting of click fraud. They were making basic counting mistakes and inflating the number of clicks by an average of 40%. The source of this problem is incorrectly counting page views – from users browsing through an advertiser’s site – as clicks.

Shuman also discussed how Click Forensics measures clicks, Google didn’t even charge for, and follows up his original post with one that goes into more detail.

MyBlogLog Background and Feature Requests

MyBlogLog is certainly the talk of the blogosphere these days. Readers know that I’m a big fan of the service – even though I can’t wait for their move to faster servers – and the company continues to add new users every day.

Lee Odden had a chance to ask Scott Rafer a few questions. Not too much info – Scott’s a busy man – but we do learn that they have over 50k users and growing by 2% each day.

Meanwhile, Shoemoney, has a list of ten features he’d like to see added to the service. If they’re open to suggestions, here’s mine:

  1. I love that the MBL avatar is added to comments, but if a commenter is not a MBL member, I show a small question mark. Maybe let me control what is shown instead, or at least display an invite to the commenter, to join my community.

Technorati Launches Where’s the Fire? (WTF)

We caught a brief glimpse of Technorati’s WTF, yesterday, when Rubel captured a screenshot before the service was pulled. Today, Technorati’s David Sifry makes the official announcement about the launch.

So what exactly is WTF?

When you see a top search with an orange flame next to it, it means at least one person from the community has written their view as to why that topic is hot – right now. The community is also invited to either write their own explanation or vote on the WTFs they view as most helpful. Based on a combination of number of votes and timeliness, the top WTFs by search topic appear on the top of the results page.

Still Running the MyBlogLog Zune (iPod) Contest

Despite all of the grief that came my way yesterday, the MyBlogLog contest is still alive and well.

All you need to do is join our MyBlogLog community and you’ll automatically be entered to win a Microsoft Zune – or if you hate the idea of owning anything MSFT, we’ll send you an iPod instead. Also, don’t forget, if you’ve blogged about the contest, and win, we’ll give you some $100 Shure headphones too!

In the meantime, we’ve updated our MyBlogLog avatar to keep everyone happy…

Note to Danny Sullivan – stop lurking, start your own MyBlogLog contest, you know you want to. ;-)