Scoble, Kawasaki and Godin Score "D-" For Blog Monetization

Over at BlogKits, Jim Kukral asks why popular bloggers like Robert Scoble, Jason Calacanis, Mark Cuban, Guy Kawasaki & Seth Godin aren’t doing a better job of monetizing their traffic?

It’s a great question and one that Jim asked of many other bloggers, including me…

I certainly think that Guy and Seth are mostly leveraging their blogs for promoting their own books, so it may not make sense to distract readers by including ads for other sites. In the case of Robert, Jason and Mark, I think they should definitely consider better ways to monetize their incredible traffic. If nothing else, they should look to include ads for their own companies – podtech, mavericks/HDnet etc. With the traffic levels they have, each could easily make $10k+ per month in advertising revenue. I bet Scoble could add 4 125×125’s and get $10k each, without too much effort on his part.

Mrs. Beal Will Kill Me….

…but I want an iPhone!

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Are You Still Reading Search Engine Watch?

I’ve noticed that I’m visiting Search Engine Watch less and less these days. Don’t get me wrong, I think they’re doing an admirable job in keeping it active, but since the departure of Danny, Chris and Barry, it’s just not been the same.

Without the industry contacts and scoops that Danny Sullivan brings, it looks like traffic levels have dropped off significantly. Here’s the Alexa stats for SEW versus Danny’s new home, Search Engine Land.

Does this mean SEW is doomed to fade into obscurity? Maybe not, they’ll likely just level-out at some point. The question is, how long will it take before Search Engine Land has more traffic than Search Engine Watch. My guess, is that by the end of March, we’ll see that happen.

What Google Millionaires Do In "Retirement"

The SF Chronicle profiles some of the 900+ Google employees who became instant millionaires, once Google became public.

New found financial freedom and the loss of the “I mean something here” mentality, makes it difficult for Google to retain many of it’s most experienced employees.

Financial freedom gave the former Googlers in this article wide latitude in deciding what to do with their lives. The reasons for leaving are many: Alack of new challenges, ambivalence about the company’s growth and a desire for a career change are just a few.

It’s interesting to see what’s left in life, after working for arguably the best company in the U.S.

Yahoo Acquires MyBlogLog

It appears Marketing Pilgrim and Yahoo are on the same page…we both think MyBlogLog is a pretty cool company!

The social network for bloggers and blog readers has seen great growth in the past few months with lots of blogs installing their tracking code and building their MyBlogLog community. Once again proving it’s in touch with social media, Yahoo has snapped up the company for a reported $10-12 million.

Judging by the official MyBlogLog blog, the guys appear to be excited about the acquisition and explain what backing from Yahoo will mean to them.

Yahoo! is going to put loads of resources into MyBlogLog and help us roll out a ton of new features.  Plus, we’re moving to their infrastructure, which should help with those occasional slowdowns.

Google and CSS Files, It’s Not What You’re Thinking

It seems like every other week, someone will come out with a story that just catches fire in the SEO community. After all, we SEOs need something to gossip about don’t we? The story of the week has been Google indexing CSS & JS files. From there Threadwatch & Wolf Howl picked it up.

I think most of these people have it wrong though. Do we really think that Google is worried about hidden text in this day and age? There are so many legitimate ways and reasons to place text on a page that the users do not see when it first loads. Just look at Yahoo’s homepage and use of CSS on-page tabbed browsing. I believe the only on-page spam techniques they really care about are auto generated content, cloaking, and redirects. Hidden text is just no longer a factor in Google’s SERPs.

Jon Schepke Back in Business with SIM Partners

Former Proceed Interactive exec, Jon Schepke, is back in business for himself, after a brief gig with iCrossing. The lure of starting another internet marketing firm was just too much for Jon – I know how that feels – and so he’s brought together some former Proceed employees and launched Strategic Internet Marketing Partners.

Best of luck Jon!