How Long is a Google "Moment"? – 18 Months

Remember back in February of 2005, a big fuss was made over Google becoming a domain name registrar. There was lots of speculation that Google would start selling domain names, until they declared they just wanted a better insight on domain names and they had no plans to sell domain names “at the moment”.

Well, a Google “moment” is approximately 18 months, as we learn today that the company will start selling domain names for ten bucks through their Google Apps for Your Domain service.

Now you’ve got one-stop shopping for all the services currently on the Google Apps for Your Domain platform — just find a domain, buy it, and get started. We’ll do all the behind-the-scenes configuration work for you. For now this is available for .com, .net,.org, .biz, and .info domains, but we’re working on bringing it elsewhere soon. We’re also constantly working to introduce more cool new features to this service, so be sure to check back for updates.

Playing Blog Tag – 5 Things You Don’t Know About Andy Beal

OK, so when I first heard about “blog tag”, it sounded like one of those chain-emails, you know the ones – “Pass this on to someone else and you’ll receive good luck.”

After being tagged by blogging-buddy Avinash, I figured it might be fun to share the requisite five things you don’t know about me. So here goes…

  1. Not many people know that I didn’t go to college. Growing up in England, there’s not quite the pressure to get a college degree. Even so, I just couldn’t stand the thought of sitting still in a classroom over a 4 year period. So I grabbed my A-levels and scarpered.
  2. You can trace my ancestors back to Sir Christopher Wren – he being the famous architect who designed England’s St. Paul’s Cathedral and helped rebuild London after the great fire.

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Searching Patents Now Easier Thanks to Google

Patent searching has always been a pain, but Google’s hoping to make it a little easier with their Google Patent Search.

According to ZDNet, the service…

…is designed to sift through the approximately 7 million U.S. patents by a variety of parameters including filing date, issue date, patent number and inventor.

It’s not exactly at full speed yet, as Google’s still working on some functionality.

…software engineers are still working on functions that allow patent searchers to easily save and print the patent information that they look up…In addition, Google’s site does not currently include patent applications, international patents, or U.S. patents issued since mid-2006.

Who knew that lipstick was patented?

Do You Know Your SEO Myths From Your Facts?

SEO guru Lee Odden must be getting tired of hearing the same old objections to implementing an SEO campaign, as he has posted five myths of SEO.

Here’s the list:

  1. “Search Engine Optimization is a collection of tricks to fool search engines“.
  2. “People in our market don’t use search engines.”
  3. “SEO is a single event”
  4. “SEO is a function of IT”
  5. “Our site doesn’t get a lot of visitors, so SEO wouldn’t work for us.”

Read the full article for detailed insights to each myth and some bonus stuff too!

Does Your Blog Have a Disclosure Policy?

With more pressures on bloggers to disclose their business relationships, Weblog Tools Collection points to a neat WordPress plugin that helps bloggers set up their own disclosure policy.

Just last week, I added a disclosures page on Marketing Pilgrim, so there would always be a place where you could view my relationships with any company discussed (in case I forgot). With pay per review becoming a hot option for bloggers, it seems that if you want to blog with integrity, you should disclose who you’re in bed with.

So, what do you do on your blog? Do you have a disclosure policy? Do you keep partnership details a secret? What should be included in a good disclosure policy?

Virgin Mobile Taps JumpTap for Mobile Search Technology

Virgin Mobile and JumpTap have announced a partnership that will see JumpTap’s mobile search engine technology powering Virgin’s cell phones.

Launching in February, this new search functionality will make it simple for Virgin Mobile customers to quickly discover the broadest amount of content they’re looking for, both within Virgin Mobiles own suite of content (i.e., on-portal), as well as out on the mobile Web (off-portal).

The deal not only enhances the search experience for Virgin Mobile’s cell phone users, but also opens up new advertising options with relevant sponsored links being delivered alongside organic search results.

Hat-tip to Ben Wills.

Can Yahoo Really Surpass Google in 2007?

Venture capitalist Paul Kedrosky is predicting Yahoo can outperform Google in 2007. His reasons include:

  • Yahoo needs to grow earnings faster than Google to regain investor interest
  • It can do that by cutting costs, growing audience, acquisitions or improving monetization (or some combination of all four)
  • It is easier to drive monetization than to increase audience markedly, and acquisitions are a mug’s game without better monetization tools. Cutting costs is a non-starter.

I agree that Yahoo’s likely hit the bottom and is ready to bounce back, but I’m not convinced they’ll be able to gain enough momentum to outperform Google in the next twelve months. Looking beyond 2007, they could just do it, especially if the backbone of their new search marketing platform (Panama) is as robust as the front-end interface.