Google Expands Print Ads (again)

The Washington Post says that Google is set to further expand its print ad program soon, after a rocky start in March and one expansion in November. Google’s director of print ads, Tom Phillips, is naturally quite optimistic about the future of the program. Newspaper execs are less enthused, as the Post says it remains unclear how much the program will truly benefit newspapers.

The Post states:

Todd Haskell, vice president of business development at the New York Times Co., which is participating, said that the product has the potential to drum up new business from small advertisers but that the Times does not foresee letting go of its direct relationships with its largest advertisers.

(Did anyone think that they would? Was it unclear that Google was selling off excess ad inventory?)

Outlook for Mobile Marketing: Billions or bupkis?

Today eMarketer Daily compiled conflicting reports on the future of mobile marketing. According to “Mobile Entertainment’s Potential Sharply Debated” by John du Pre Gauntt (free & live on a limited basis), the predictions for mobile revenues vary wildly:

In November 2006, Juniper Research forecast that total revenues for wireless providers from mobile entertainment in the mobile music, video, TV, gambling, gaming and adult categories would exceed $77 billion by 2011.

One month later, Informa Telecoms & Media followed with a mobile entertainment forecast that stated the total market in 2011 would be $38.1 billion.

eMarketer attributes the $40 billion difference to “wildcards” such as WiFi in the US and international wireless markets, especially China and India which are set to grow exponentially in the immediate future.

Channel Sponsors

Microsoft & Edelman Make Two Mistakes with Free Laptop Fiasco

I wasn’t going to share my thoughts on Microsoft sending out free laptops to some A-list bloggers. I figured it was a dumb move by Microsoft, without first seeking the permission of the blogger. But now Microsoft has made a bad situation worse by asking the bloggers to return the laptops after they “review” them. Here’s part of the new request…

You may have seen that other bloggers got review machines as well…As you write your review I just wanted to emphasize that this is a review pc…I hope you give your honest opinions. Just to make sure there is no misunderstanding of our intentions I’m going to ask that you either give the pc away or send it back when you no longer need it for product reviews.

PayPerPost Acquiring Performancing

According to TechCrunch, we can expect PayPerPost to announce tomorrow they have acquired blog services company Performancing. Their motivation?

The main purpose of the acquisition appears to be for PayPerPost to get access to the 28,000 Performancing users, most of whom are bloggers and potential customers of PayPerPost.

Nick Wilson and the Performancing team will keep the FireFox blog editor plugin and spin off a new company. No financial details have been released.

Does the Digg Effect Last?

Darren Rowse responds to suggestions that traffic gained from being on Digg is fleeting and not long-term. He offers some excellent insights as to how Digg can benefit a blog’s traffic.

Here’s Darren’s observation of how the Digg effect increases his long-term traffic.

I’ve certainly seen the same effect with my own blog’s traffic, with a roughly 10% increase in daily traffic after the two instances this blog has been on Digg’s front page.

If you’ve experienced the “Digg effect”, did any of the visitors stick around for the long-term?

Marketing Pilgrim’s Top 10 Posts of 2006

I started compiling the Top 10 most popular blog posts of the year, back when authoring Search Engine Lowdown. Marketing Pilgrim is barely a year old, but we’ve already racked up some great scoops and informative articles.

Here’s the most popular posts of 2006.

Merry Christmas!

Unless something huge happens in the internet marketing world, there’ll be no more blogging from me until after Christmas.

I’d like to take this opportunity to wish all of you a very Merry Christmas!