Online Fastest Growing Advertising Medium

Outsell, Inc. has released a report that seems to indicate that we are reaching the end of an era: they project broadcast and print ad spending will decrease in 2007. Key findings of their survey of 1010 advertising professionals include:

  • Online spending growing the fastest: companies plan to increase online spending by 18% this year as online advertising’s market share increases to 20% of advertising spend.
  • Advertisers perceive online advertising as “very effective” for branding, a reversal of their “conventional wisdom.”
  • Search marketing is the fastest growing online medium: advertisers plan to increase search engine advertising spend by 39% (though Outsell didn’t indicate whether this was SEO, PPC or both in its press release).
  • PPC ads’ market share will actually decrease 1% this year; other online media will grow (CPA ads: 8%; “online sponsorships” 12%).

Blogging for Beer Money

The Christian Science Monitor looks at how ad platforms, such as Google’s AdSense, are helping the average blogger make a little extra cash.

“People can participate in the economy in ways that were once unimaginable. Not just moonlighting, but serious money,” says Mr. Tapscott. In the past, writers, musicians, and videomakers needed to prove themselves as “home-run hitters” in order to get distributed and earn significant money. “Now, bunters and single-hitters have a chance to make a living,” he says.

While very few can quit their day job and live off the money they make from blogging, many avid bloggers are finding their passion might just provide something more than just satisfaction in having their voice heard.

Channel Sponsors

Duplicate Content Problems Only For The Weak

Over the past year there have been many discussions about duplicate content and how it can affect a website. Both on and off site duplication has been discussed in great detail on forums such as WebmasterWorld & SearchEngineWatch. Even MarketingPilgrim has covered duplicate content for blogs.

It’s to the point that some people are almost obsessed with the issue and swear there are penalties associated with it. Google has 52,600 results for “duplicate content penalty” and WebmasterWorld has 6,160 threads discussing the subject.

So what happens when one article is hosted on many different sites? All the articles rank well if you have trusted domains according to Google. It seems illogical based on all the discussions but here’s a recent example I ran across.

Marketing Pilgrim Job Board Spotlight

If you’re an internet marketer and wondering whether the grass is greener on the other side, head over to our marketing job board, and find yourself a new home.

You’ll find positions for sales executives, project managers, search media analysts, link ninjas and even one company looking for a VP of Marketing.

Employers, you still have time to post your job listing for free! Simply use the coupon “PILGRIMBETA” for a free single-category job listing (exp Feb 12th).

FAST, the Comeback Kid?

Remember the days when you actually checked your web site’s rankings on AllTheWeb.com? [cue flashback]

Well, the company that originally brought us AllTheWeb, FAST Search & Transfer, is back, and this time they want to help site owners offer their own paid search platform without the need to involve those pesky Google or Yahoo kids.

FAST will today unveil their new AdMomentum platform, designed to be a one-stop solution for publishers and networks looking to cut out the middle-men of search.

“It’s like a digital marketplace in a box,” said Sue Feldman, an IDC Research vice president who reviewed early versions of AdMomentum. “This gives Web sites an opportunity to become more independent and take more control over their revenue stream.”

Yahoo Switching to Panama Platform Today

Monday February 5th, 2007, will be a day that goes down in search engine history. At 3pm PST today, Yahoo will bring together 30 to 40 engineers and start migrating the old Overture pay-per-click platform over to the new “Panama” model. Its future success or failure will depend on how well the new platform is received.

Thousands of advertisers, and billions of dollars in ad spending, will be watched closely, as Yahoo finally moves from the pure “highest bidder wins” model, to the “bid plus quality” model. By making this switch, Yahoo hopes to increase the average revenue per click from 2.5/3 cents to something closer to Google’s 4.5/5 cents.

As successful switch could mean the difference between Yahoo’s road to a comeback, or instead, further languishing behind Google – and facing a strong challenge from Microsoft’s adCenter.

Google Planning PowerPoint Clone?

TechCrunch loves to post rumors and speculation. To their credit, they’re right at least half of the time – perhaps someone could do an actual study – so whenever they post a new rumor, you should at least take note.

The latest speculation suggests that Google may be preparing an online presentation tool – similar to Microsoft’s PowerPoint – named “Presently”.

It certainly makes sense when you consider the company already has a word and spreadsheet offering.